Julia Matuszewska

TL;DR: SMS is a text-only format capped at 160 characters per segment. MMS extends it with images, GIFs, video, and longer text, but costs roughly 3x more and requires...

TL;DR:  As of May 11, 2026, RCS messages between iPhone and Android can be end-to-end encrypted for the first time. The feature launched in beta with iOS...

TL;DR: MessageFlow is a CPaaS (Communication Platform as a Service) that enables mobile applications to add SMS, email, push notifications, RCS, and OTT messaging...

TL;DR: The benefits of a WhatsApp Business account go far beyond adding a new contact channel. With a verified profile, automated messaging, rich interactive formats,...

TL;DR: An RCS Brand Agent is your brand's verified identity in the RCS ecosystem. It shows your logo, verified name, and contact details natively inside the recipient's...

TL;DR: RCS fallback to SMS is a delivery safety net built into modern messaging platforms. When a recipient can't receive RCS, the platform automatically switches...

TL;DR: RCS messaging (Rich Communication Services) is the modern successor to SMS. It lets businesses and consumers send high-resolution media, interactive buttons,...

TL;DR: In January 2026, Google embedded Gemini 3 directly into Gmail, placing an AI layer between your email and your reader. For most marketers, this feels like...

Official Viber business account enables companies to communicate with users worldwide through two distinct types of Viber messages: transactional messages and promotional...