RCS MESSAGING

Turn native messaging into an interactive RCS experience

Use RCS messaging to create interactive campaigns directly in the native messaging app. Showcase products in carousels and combine video, rich media, and conversational CTAs to capture attention and move customers closer to purchase. After the sale, use RCS to encourage repeat purchases and build stronger customer relationships.

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9%

average CTR across
RCS campaigns run
with MessageFlow

70%

average RCS message
open rate

5.55%

average ROAS for
RCS campaigns
powered by MessageFlow

Trusted by 140,000 brands to turn communication into business results

Move customers from first contact to action with RCS marketing

Use RCS messaging to create campaigns that do more than simply deliver a message. Capture attention with rich media, help customers discover products, and make it easy to take action directly within the conversation. Then follow up with relevant offers to encourage repeat purchases and build longer-term relationships.

Capture attention and build trust

Communicate from a verified business profile featuring your company name and logo, and enrich your messages with images, video, and interactive formats. Create RCS campaigns that stand out in the messaging app and deliver a consistent, recognizable brand experience from the very first interaction.

Result

Greater campaign visibility and stronger customer engagement.

Help customers discover and choose products

Showcase products, variants, and recommendations directly in an RCS marketing message. Rich cards and carousels let customers explore your offer and compare options without being redirected to a generic landing page first.

Result

A faster path from initial interest to product discovery.

Shorten the path from interest to action

When customers are ready to take the next step, make it effortless. Business RCS messaging lets you add suggested replies and action buttons so recipients can visit a specific page, make a call, or open a location directly from the message.

Result

Fewer steps between seeing the message and taking action.

Turn campaigns into conversations

Let customers reply to messages and choose what happens next within the same conversation. Use their responses and interactions to shape the journey, tailor follow-up communication, and guide them toward the next action.

Result

Stronger engagement and deeper insight into customer intent.

Connect RCS with native device features

Use RCS messaging alongside features available on the customer’s device. From the message itself, recipients can open a map, make a call, visit a specific page, or, in relevant use cases, save a boarding pass to Google Wallet.

Result

A smoother, more convenient customer experience.

Turn one-off RCS marketing into
lasting customer relationships

Combine rich, engaging formats with two-way messaging to keep customers engaged beyond a single campaign.

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Scale RCS campaigns and maximize your reach

Use the full capabilities of RCS for Business wherever the channel is available, while maintaining contact with the rest of your audience through fallback. MessageFlow helps you launch a verified sender, understand the actual RCS reach within your customer base, and extend campaigns with other channels without creating a separate messaging ecosystem.

Reach customers wherever RCS is available

Check which recipients can receive an RCS marketing message before you send. With Capability Check, you can accurately assess your potential reach and deliver rich, interactive experiences to the right audience.

Use:

  • RCS availability checks before launch
  • data on the actual RCS reach within your customer base

Result

Plan campaigns more accurately and focus your budget where RCS is available.

Maintain reach when
RCS is unavailable

If a recipient cannot receive an RCS campaign, you can still reach them through a fallback channel. Automatically switch to SMS when RCS is unavailable or a message cannot be delivered.

Use:

  • automatic RCS → SMS fallback
  • failover when an RCS delivery attempt is unsuccessful

Result

Take advantage of the richer RCS experience without sacrificing overall campaign reach.

Build trust from the
very first message

Communicate from a verified business profile featuring your company name and logo. MessageFlow supports you throughout brand registration and Brand Agent setup, helping you launch a professional, instantly recognizable RCS presence faster.

We support you with:

  • brand verification
  • Brand Agent setup

Result

Customers can immediately recognize who is contacting them, while you get your first campaign up and running faster.

Make RCS part of your broader communication strategy

Use RCS messaging alongside SMS, WhatsApp, Viber, email, and push, choosing the right channel based on availability, customer preferences, and the needs of each campaign.

Use:

  • one API or dashboard to manage multiple channels
  • complementary campaigns across different channels

Result

Extend your reach while keeping communication consistent across your customer base.

Scale RCS with enterprise-grade infrastructure

Run RCS marketing on infrastructure designed to meet enterprise security and compliance requirements. Customer data is processed and stored within the EEA, with safeguards including encryption, access controls, and internationally recognized security certifications.

We provide:

  • data processing and storage within the EEA
  • ISO 27001, ISO 22301, and ISO 27018 certifications

Result

Meet enterprise security and compliance requirements more easily.

Launch RCS marketing with expert support from MessageFlow

Benefit from the experience of a team that has delivered RCS implementations for leading brands. From Brand Agent setup and campaign development to testing and launch, MessageFlow supports you every step of the way.

Send us your logo, brand assets, brand colors, a short company description, and contact details. We’ll help you configure the Brand Agent that represents your business in RCS messages.

Share your copy, creative assets, and CTAs. We’ll help shape them into an RCS campaign that makes the most of rich media, interactive elements, and the formats available in the channel.

Before going live, we’ll test the campaign on RCS-enabled devices to make sure the message displays correctly, the CTAs work as intended, and the customer journey runs smoothly.

Once everything is approved, we’ll launch the campaign. As you build out your RCS program, our team can continue to support you with campaign setup, optimization, and new use cases.

See documentation

Use RCS for Business to
drive growth in your industry

Create campaigns that reflect how your customers discover products, make decisions, and come back to buy again. Use rich media, carousels, personalized recommendations, and two-way messaging to move customers from inspiration to action – directly within the messaging app.

Shorten the path to purchase and increase basket value

  • Promote product launches and seasonal campaigns
  • Showcase products with rich cards and carousels
  • Deliver personalized product recommendations
  • Re-engage customers who abandon their carts
  • Create cross-sell and upsell opportunities
  • Encourage repeat purchases with relevant follow-up offers

Explore solutions for retail and e-commerce

Make deliveries easier to manage and
reduce the risk of failed delivery attempts

  • Send delivery updates and estimated arrival times
  • Take customers directly to parcel tracking
  • Let recipients choose or change their delivery date
  • Help customers select or locate a pickup point
  • Provide quick access to the courier or customer service
  • Keep customers informed

Explore solutions for logistics and transportation

Turn every interaction into an opportunity 
to strengthen the customer relationship

  • Present relevant financial products and services
  • Create cross-sell and upsell opportunities
  • Promote new offers, VAS and loyalty programs
  • Guide customers directly to an application or advisor
  • Use customer interactions to tailor follow-up communication
  • Stay connected between purchase decisions

Explore solutions for banking and financial services

Use RCS messaging
alongside other channels
to extend your reach

Use RCS for rich, interactive campaigns built around carousels, video, rich media, and actionable CTAs. Complement it with SMS, WhatsApp, Viber, email, or push where another channel offers better reach, suits a specific audience, or works better for a particular use case.

Use RCS messaging for recipients who can receive rich messages, and rely on SMS as a fallback or an additional touchpoint when needed.

Example

Showcase a promotion in an interactive RCS carousel, then send an SMS with a link to the offer to recipients who cannot receive RCS.

Impact

Make the most of RCS without compromising overall campaign reach.

Learn more about SMS communication

Use RCS campaigns for rich messaging and complement it with WhatsApp where it better fits customer preferences or a particular campaign.

Example

Showcase products and recommendations in RCS, then run a separate WhatsApp campaign for selected audience segments.

Impact

Reach more customers with interactive communication tailored to different audience groups.

Learn more about WhatsApp communication

Complement RCS marketing with Viber in markets where the platform has a strong user base and plays a greater role in customer communication.

Example

Launch a rich-media product campaign in RCS and run a separate Viber campaign for selected segments or markets.

Impact

Broaden your reach and choose the channel that best fits each market or audience.

Learn more about Viber communication

Use RCS messaging to capture attention around a product or offer, then use email when you need more space for details, inspiration, documents, or recommendations.

Example

Showcase a new collection in an RCS carousel, then follow up with an email featuring the full range and personalized recommendations.

Impact

Capture attention quickly, then give interested customers more information to support their purchase decision.

Learn more about email communication

Use RCS to present rich, engaging offers, and push notifications to bring customers back at the right moment.

Example

Present an offer in RCS, then send a push notification to users who showed interest and remind them to return to it.

Impact

Create additional opportunities to re-engage customers who have already shown interest.

Learn more about push notifications

Already using RCS? Make sure you’re getting the most from it

We’ll review how you currently use RCS and identify opportunities to improve performance – from extending reach and optimizing fallback to creating more engaging campaigns and making better use of complementary channels.

Book an RCS communication audit

Frequently asked questions about RCS marketing

RCS (Rich Communication Services) is a mobile messaging standard that enhances traditional messaging with rich media, interactive features, and two-way conversations. It allows businesses to deliver richer customer experiences directly within the native messaging app, without requiring customers to download an additional app.

Learn more in our guide to RCS →

An RCS marketing message can combine text, images, video, rich cards, carousels, CTA buttons, and suggested replies. Messages are sent from a verified business profile featuring the company name and logo, so recipients immediately know who they are communicating with and can take action directly from the conversation.

RCS can support communication across the customer lifecycle – from product discovery and promotional campaigns to purchase, customer service, and repeat business. Companies use RCS for product recommendations, cross-selling and upselling, onboarding, transactional notifications, and post-purchase communication. Because the channel supports two-way interaction, brands can do more than simply deliver a message – they can guide customers directly toward the next step.

RCS for Business is particularly effective in industries where visual presentation, customer engagement, and the ability to take action directly from a message matter. MessageFlow supports RCS use cases across retail and e-commerce, financial services, telecommunications, travel, logistics, and other service-based industries.

Yes. RCS can be used in compliance with GDPR when customer data, the legal basis for communication, and opt-in and opt-out processes are managed appropriately. With MessageFlow, customer data is processed and stored within the EEA, and the platform is built around privacy-by-design principles.

Learn more about security and compliance →

RCS marketing can shorten the path from interest to action by allowing recipients to explore products, compare options, respond, or go directly to an offer from within the message. Across campaigns run with MessageFlow, RCS has achieved an average 9% CTR, while one e-commerce case study generated 115% more revenue than a comparable SMS campaign. Results will vary depending on the industry, audience, and campaign scenario.

Omnichannel communication platform. Email, SMS, RCS, Push and Viber in one API.

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