SMS MARKETING

Scale your SMS campaigns from thousands to millions of messages

Reach customers when timing matters. MessageFlow combines enterprise-grade throughput, direct carrier connections and local technical expertise to deliver SMS campaigns, transactional notifications and business-critical communications quickly and reliably – even during peak traffic periods.


3B+

SMS messages
sent every year

6M

SMS messages
per hour

< 3.5 s

SMS
delivery time

Helping 140,000 brands turn communications into business results

An SMS platform built to keep up with your business

Build brand awareness, drive sales and keep customers engaged with timely, relevant communications. Use SMS marketing across the customer journey – from the first interaction to repeat business and long-term loyalty. Maintain speed, reliability and control whether you are reaching tens of thousands or tens of millions of recipients.

Build trust from the very first message

Send SMS campaigns under your brand name instead of an unfamiliar number. Make it instantly clear who the message is from – whether you are sharing an offer or providing a post-purchase update.

Turn messages into action faster

Give customers the ability to reply directly to your SMS marketing. Confirm appointments, collect survey responses, or let recipients start a conversation without moving to another channel.

Make every message more relevant

Tailor messages to each customer, product, offer or stage of the buying journey. Use up-to-date recipient data automatically to create more relevant and personalized business SMS.

Re-engage customers based on real behavior

Respond to what customers actually do instead of waiting for the next bulk SMS campaign. Build dynamic segments based on contact data, customer behavior and engagement.

Measure how SMS contributes to sales

Go beyond delivery metrics and see how recipients respond. Compare CTR and campaign performance to understand what works and make better decisions about future SMS campaigns.

Is your SMS marketing ready to scale?

Book a consultation with our team. We’ll identify opportunities to improve delivery speed, strengthen infrastructure resilience, optimize costs, and prepare your SMS campaigns for sudden spikes in traffic.

Launch SMS marketing with end-to-end MessageFlow support

We will help you plan the implementation around your volumes, markets, and message types, then move safely from configuration and testing to full production.

We review expected volumes, traffic peaks and target markets, and identify which messages are transactional or business-critical and may require dedicated prioritization.

We help you set up and verify Sender IDs and configure your target markets, taking carrier requirements and local regulations into account.

Run campaigns directly from the MessageFlow platform or integrate SMS with your CRM, e-commerce platform, marketing automation system, mobile app or backend via API.

We run initial tests and support you as you ramp up to your target volumes. Once you are live, you continue to have access to our technical support and in-house expertise.

Use SMS marketing where it can have the greatest business impact

Use SMS campaigns to drive sales, improve customer experience and support time-sensitive processes where speed and reach matter most.

Reach customers at scale during your most important sales moments

  • Run Black Friday and flash-sale campaigns at scale
  • Promote product launches, new collections and limited-time offers
  • Send unique discount codes
  • Remind customers about ongoing or soon-to-end promotions
  • Drive customers directly to products with tracked links
  • Adjust send rates to match the capacity of your store and customer service teams

Explore solutions for retail and e-commerce

Deliver critical updates when customers need them most

  • Send shipment and delivery status updates
  • Deliver pickup codes
  • Remind customers about parcels awaiting collection
  • Communicate delays and changes
  • Automate messaging directly from logistics systems
  • Handle high volumes without compromising delivery consistency

Explore solutions for logistics and transportation

Keep marketing traffic separate from transactional SMS where every second counts

  • Send transaction-related notifications
  • Deliver security alerts
  • Use MessageFlow Priority for OTP and 2FA
  • Run marketing campaigns independently of business-critical traffic
  • Protect communications with Shield 360
  • Operate in an environment aligned with NIS2 and DORA requirements and ISO standards

Explore solutions for banking and financial services

Combine SMS marketing with other channels to make every interaction more effective

Bring SMS marketing together with email, mobile push, RCS, WhatsApp and Viber as part of one coordinated communications strategy. Choose the right channel based on your objective, message urgency, customer behavior and cost per contact, and use SMS where broad reach, speed or an additional touchpoint matters most.

Use email for richer, more detailed content, then reinforce priority campaigns with business SMS and re-engage recipients who did not take action.

Example

Send the full offer by email, then use SMS Booster to follow up only with recipients who did not complete the desired action.

Result

Increase campaign visibility without the cost of sending SMS to your entire audience.

Learn more about email communications

Send interactive campaigns to RCS-capable recipients and use SMS as an automatic fallback for everyone else.

Example

Showcase a promotion in an RCS carousel, then send recipients without RCS support an SMS linking to the same offer.

Result

Take advantage of the richer RCS experience while maintaining the broad reach of SMS.

Learn more about RCS communications

Reach active app users through mobile push, then use SMS when a message needs additional reinforcement or the recipient has not responded.

Example

Send a promotion reminder via mobile push, then follow up by SMS only with customers who show the highest purchase potential.

Result

Reduce communication costs while maintaining an additional route to customers in high-priority scenarios.

Learn more about mobile push communications

Use SMS to deliver important information quickly, and WhatsApp when you want customers to continue the interaction directly within the messaging app.

Example

Send an SMS reminder about an upcoming appointment, then let the recipient confirm, reschedule or choose another option in WhatsApp.

Result

Combine the speed and reach of SMS with the interactivity of WhatsApp, moving customers seamlessly from information to action.

Learn more about WhatsApp communications

Use Viber in markets where it is an established channel for brand communications, and SMS to reach customers who are not available on the app.

Example

Send a Viber message with an image and CTA button, then deliver an SMS linking to the same offer to the remaining recipients.

Result

Use the channels best suited to each market while maintaining broad overall reach.

Learn more about Viber communications

Switch SMS providers without disrupting your communications

We assess your current setup, carrier routes, delivery performance and infrastructure, then plan a phased migration – from testing a controlled share of traffic to full production rollout.

Frequently asked questions about SMS marketing

SMS marketing involves sending personalized messages to recipients who have consented to be contacted. With its high open rates and fast delivery, SMS can effectively support sales, promotions, and retention – especially as part of a cross-channel strategy that complements email and other channels.

Promotional SMS messages are used for marketing communications, such as offers, discounts, or special promotions, and require recipient consent. Transactional SMS messages provide information related to a specific user action, such as order confirmations, OTP codes, or security alerts, and are sent automatically in response to system events.

Bulk SMS messaging involves sending a large number of messages at once through an SMS platform. MessageFlow allows you to segment recipients, personalize content, and monitor campaign progress and delivery statuses – through both the dashboard and the SMS API.

SMS deliverability is influenced by factors including the quality and type of carrier connections, proper sender identification (for example, a registered Sender ID), message content, and compliance with local regulations and carrier anti-fraud policies. Carriers may block traffic if they detect spam or smishing content, unregistered Sender IDs, or attempts to send messages through so-called grey routes.
MessageFlow uses only certified, direct carrier connections and brand protection mechanisms such as Tarcza 360, helping to reduce the risk of blocking and maintain consistently high deliverability.

Sending text message marketing requires recipient consent and compliance with GDPR and local regulations. MessageFlow supports automated opt-out handling, consent management, and alignment with industry best practices.

SMS can be a secure and effective business communication channel. It can support transactional notifications and one-time passwords, and serve as an additional layer of authentication. For 2FA, it offers substantially more protection than having no second factor at all, although environments with stricter security requirements may require additional methods such as authenticator apps, in-app push, or hardware security keys.

MessageFlow supports secure SMS delivery through trusted carrier routes and mechanisms designed to reduce the risk of abuse.

The cost of a campaign depends primarily on the number of messages sent, the destination country, the volume, and the message length. The character set also matters – certain characters can change the message encoding and reduce the number of characters that fit into a single SMS.

Costs can be reduced by shortening the copy, planning volumes appropriately, and using SMS as a follow-up step in an omnichannel journey – for example, by contacting only recipients who did not previously respond to email or mobile push.

Yes. In MessageFlow, you can define which countries are enabled for sending and block traffic to all others. This configuration helps you control costs, reduce the risk of unintended sends, and tailor communications to the markets where you operate.

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