How does email marketing work at MessageFlow?

You create a campaign in the user panel, select your audience, design the content, send it, and then analyze performance – all in one place.

How does MessageFlow ensure top email deliverability?

Thanks to dedicated marketing infrastructure, contact list hygiene, and established relationships with email service providers, your messages are reliably delivered to inboxes.

Can I scale campaigns without limits?

Yes, in higher plans, MessageFlow offers a model with unlimited panel-based email sending, allowing you to scale campaigns without volume restrictions.

How does email marketing automation work with MessageFlow?

Email automation is powered by the MessageFlow Segments and Campaign Booster features, which respond to recipient behavior in real time, triggering follow-up communication automatically.

Is MessageFlow compliant with GDPR requirements?

Yes, the platform is designed with information security and regulatory compliance in mind. All customer data remains within the EEA.

Can I combine email marketing with other channels?

Absolutely, email works within a single ecosystem that also includes SMS, mobile push notifications, RCS, and OTT messaging channels.

What reports are available?

You have access to a full campaign funnel, domain-level reports, click heatmaps, and detailed logs for individual email messages.

Will I get support during onboarding and setup?

Yes, MessageFlow offers support. Their experts understand local market-specific requirements and can assist with configuration, optimization, and secure campaign scaling.

EMAIL MARKETING SOFTWARE

Scale your email marketing without compromising deliverability

Run email marketing campaigns to millions of recipients with confidence, even during peak sending periods. MessageFlow combines high-volume infrastructure, advanced segmentation, sender reputation protection, and intuitive tools built for marketers, helping you get more value from your customer database.

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99.9%

email deliverability

0.16 sec

average email
delivery time

11.7 B

emails handled
every month

20 years

of experience in email
communication

Helping 140,000 brands turn communication into business results

Maintain high deliverability

Increase your email campaign volume without putting your sender reputation at risk or allowing high-volume marketing activity to affect critical transactional messages.
- ~99% delivery rate with infrastructure optimized for reliable delivery
- separate marketing traffic, so campaigns do not interfere with API-based sending
- reputation and list protection through automatic blocking of hard bounces and spam traps
Reduce costs as you scale

Consolidate your communication on a single email marketing platform instead of managing separate providers, contracts, and processes for each channel.
- one provider and one contract for email, SMS, RCS, OTT, and mobile push
- better pricing as your overall communication volume grows
- less administration when adding new channels or expanding into new markets
Run more campaigns without increasing costs

With Advanced and Prime plans, you can communicate more frequently, test new scenarios, and launch additional email marketing campaigns.
- unlimited sends*
- pricing based on database size rather than the number of campaigns*
- greater flexibility for testing*
Get more value from your audience

Target email marketing campaigns to the recipients most likely to be interested in a specific offer instead of sending more messages to your entire database.
- static segments for quickly preparing newsletters
- MessageFlow Segments for dynamic, event-based segmentation
- a solution built to support larger audiences and expansion into new markets
Optimize email marketing with data

Go beyond open rates and CTR. See which content, send times, and creative elements drive engagement, and use those insights to improve future campaign performance.
- full campaign funnel: Sent → Delivered → Opened → Clicked → Conversion
- domain reports and time-based trend analysis
- click heatmaps
- full Google Analytics integration

Run email marketing with full control and less complexity

Create, target, test, and analyze campaigns in one place. MessageFlow’s email marketing software gives marketers the tools they need for day-to-day work – from creating emails and selecting audiences to optimizing performance and planning future campaigns.

Build campaigns with drag-and-drop or HTML

Create emails from scratch, use ready-made or saved templates, or upload your own HTML. You can also optimize designs separately for mobile devices.

Result

Launch campaigns faster while maintaining full control over how your emails look.

Personalize content and target the right audience

Use static contact groups or MessageFlow Segments to target campaigns based on available customer data and events. Personalize content with details such as first name, city, or an individual discount code.

Result

Deliver more relevant messages instead of sending the same content to your entire database.

Test variants and automatically send the best performer

Compare subject lines, sender names, and entire email designs with A/B testing. Define the size of the test group and the winning criterion, and the platform will automatically send the best-performing variant to the remaining recipients.

Result

Make decisions based on real audience behavior.

Re-engage recipients who did not take action

Set up MessageFlow Booster to automatically send a follow-up email or SMS to recipients who did not open the original message or click any links.

Result

Extend campaign reach without manually creating additional audience groups.

Go beyond open rates and CTR

Track opens and clicks over time, review performance by domain, device, and recipient location, and use heatmaps to see which parts of your email generate the most clicks. Create new groups based on click activity and connect campaign data with Google Analytics.

Result

Identify what works faster and use those insights to improve future campaigns.

Work faster with AI

Generate subject line suggestions based on your email content or your own brief, then use them as ready-to-use options or as a starting point for A/B testing.

Result

Reduce campaign preparation time and create multiple message variants more easily.

Protect email deliverability, sender reputation, and security

We combine high-volume infrastructure with domain authentication, sender reputation protection, and robust security standards to help maintain strong deliverability and keep your email marketing campaigns secure.

Handle high sending volumes without unnecessary delays. Our email marketing platform uses high-reputation IP addresses and is optimized for the requirements of global and local mailbox providers, including Gmail, Yahoo, WP, Onet, Interia, o2, Libero.it, and Seznam.cz.

We are a partner of the Certified Senders Alliance. We support customers throughout the certification process – from assessing requirements and implementing the necessary changes to maintaining CSA standards over time. This helps strengthen sender reputation and improve the consistency of email deliverability.

Increase the visibility and credibility of your email marketing with BIMI, which allows your official brand logo to appear next to messages in supported inboxes and helps recipients recognize your emails more easily.

Configure SPF, DKIM, and DMARC to authenticate messages sent from your domain and reduce the risk of unauthorized use. MessageFlow email marketing software includes a DNS configuration wizard that makes it easier to set up the required records.

We support compliance with GDPR, NIS2, and DORA and hold ISO 27001, ISO 27018, and ISO 22301 certifications. Customer data is stored and processed within the EEA, while access to the platform can be further protected with 2FA, role-based permissions, and IP-based access restrictions.

Get your email marketing ready for your biggest campaigns

Bring together high-performance infrastructure, strong deliverability, and marketer-friendly tools in one place.

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Launch email marketing with support from MessageFlow

We will help you choose the right setup, prepare your sending environment, and get your first campaigns up and running smoothly on the MessageFlow email marketing platform.

We will assess your needs

Book a free consultation to discuss your sending volumes, types of email campaigns, database size, and how your team works.

We will prepare your sending environment

We will help you configure your domain and senders, along with the key settings for authentication, deliverability, and security.

Choose how you want to send

Run email campaigns directly from our email marketing software or connect MessageFlow to your own systems via REST API or SMTP.

Learn more about Email API

Launch your first campaigns

Test the entire process — from creating your email and selecting recipients to sending your campaign and analyzing the results. You can continue to rely on our team for support whenever you need it.
View the documentation

Use an email marketing platform across the entire customer journey

Reach customers with email marketing tailored to their needs and their stage in the customer journey – from sales campaigns and newsletters to communication designed to increase engagement and loyalty. MessageFlow email marketing platform gives you the tools to adapt campaigns to different audiences, use cases, and industries.

Drive sales at key shopping moments.

promote new collections, products, sales, and limited-time offers
run newsletters and seasonal campaigns at scale
personalize content, offers, and discount codes based on customer data
test subject lines, sender names, and creative variants with A/B testing
re-engage recipients who did not open or click using Email Booster or SMS
analyze clicks, heatmaps, and campaign performance in Google Analytics

Explore solutions for retail and e-commerce

Combine marketing communication with reliable high-volume messaging.

promote new services, routes, and delivery options
run newsletters for both business and consumer customers
target campaigns to selected audience groups based on available data
promote seasonal offers, loyalty programs, and additional services
keep marketing communication separate from critical operational and transactional messages
combine email with SMS and other channels when you need to reach customers faster

Explore solutions for logistics and transportation

Run marketing communication with full control over security and sender reputation.

share detailed information about products, services, and offers
segment your audience and tailor communication to different customer groups
run large-scale campaigns without mixing marketing traffic with transactional messages
protect your domains with SPF, DKIM, and DMARC
use an environment designed to support GDPR, NIS2, and DORA requirements and certified to ISO 27001, ISO 27018, and ISO 22301
store and process data within the EEA

Explore solutions for banking and financial services

Combine email marketing with other channels to drive better results

Use email marketing when you need more space for detailed offers, richer content, or storytelling. Bring in other channels when you need to reach customers faster, reinforce your message, or create a more direct interaction.

Email and SMS: reinforce your most important campaigns

Use MessageFlow Booster to automatically send an SMS to recipients who did not open or click your email.

Example

A promotion is about to end, but some recipients have not engaged with the email campaign or newsletter.

Result

SMS provides a timely reminder and creates another opportunity to drive sales.

Learn more about SMS communication

Email and mobile push: inspire customers and drive the next action

Use email to showcase new products, share inspiration, and provide broader context. Then use mobile push to take users directly to where they can complete the next action.

Example

Introduce a new collection by email, then send a push notification linking directly to the relevant category once the products are available in the application.

Result

Email builds interest, while push drives users back to the application to take action.

Learn more about mobile push communication

Email and RCS: build awareness, then drive engagement

Use email marketing to build awareness, then use RCS to create a more engaging brand experience. Let recipients browse selected offers, interact with the content, and move directly to the next step.

Example

Introduce a collection by email, then showcase key products in an interactive RCS format.

Result

Email builds awareness and interest, while RCS makes the experience more interactive and memorable.

Learn more about RCS communication

Email and Viber: reach customers in a channel they use every day

Use email for broad reach and Viber for more engaging communication in a channel widely used across Central and Eastern Europe.

Example

Present the full offer by email, then highlight selected products or promotions in a dedicated Viber campaign.

Result

Reach customers in a familiar channel and create additional engagement around your offer.

Learn more about Viber communications

Email and WhatsApp: turn communication into conversation

Use email to present your offer, then let interested customers continue the conversation on WhatsApp.

Example

Introduce the offer by email and give interested customers the option to continue the conversation on WhatsApp.

Result

Shorten the path from initial interest to direct interaction with your brand.

Learn more about WhatsApp communications

Switch email marketing platforms without disrupting communication

Move your email marketing to MessageFlow with support from our team. We will guide you through the key stages of the migration – from setting up your domain and protecting sender reputation to monitoring deliverability.

Talk to an expert

Frequently asked questions about email marketing

Email marketing is a form of communication that uses email to promote products, build customer relationships, share content, and stay in regular contact with your audience. It combines a flexible message format with segmentation, personalization, and campaign performance analysis.

MessageFlow is an email marketing software that provides analytics tools that help you understand how recipients engage with your campaigns. You can use insights from previous campaigns to optimize future sends and improve performance over time.

In MessageFlow, you can test subject lines, sender names, or complete email designs with a selected part of your audience. You define the number of variants, the size of the test group, and the winning criterion, and the email marketing platform automatically sends the best-performing version of the newsletter or email campaign to the remaining recipients.

MessageFlow Booster lets you automatically re-engage recipients who did not open or click your email. After a defined period, you can send them another email or an SMS without manually creating a new audience group.

Email marketing is designed for creating and managing campaigns directly from the MessageFlow email marketing platform, with tools for segmentation, A/B testing, personalization, and analytics. Email API is designed for automated and transactional messages sent from your own systems via REST API or SMTP.

Yes. MessageFlow includes a drag-and-drop editor that lets you create responsive emails without coding. You can also use ready-made templates and customize them to match your brand and communication needs.

Segmentation allows you to divide your audience into groups based on available customer data. MessageFlow supports both declared and behavioral data, helping you target campaigns to more relevant audience segments.

EMAIL MARKETING SOFTWARE