How does Viber Business messaging work?

Viber is a widely used OTT messaging app that businesses use for marketing, transactional, and customer service communication. In a business context, Viber functions as a rich media channel, enabling brands to go beyond plain text with images, CTA buttons, and longer-form content - capabilities not available with SMS.

What is Viber for Business?

Viber for Business (Viber Business Messages) is the official solution that allows brands to message customers from a verified sender profile. It supports promotional campaigns, transactional notifications, and two-way communication within a single, trusted channel.

Is Viber secure for business communication?

Yes. Viber provides channel-level encryption and strict verification of business senders. MessageFlow uses only the official Viber for Business integration and adds a verified sender profile (Blue Tick), secure HTTPS connections with API key authentication, and Basic Auth support for webhooks.

Do I need user consent to send messages via Viber?

Yes. Marketing communication via Viber requires prior user consent. If a recipient blocks a business account in the Viber app, MessageFlow sends an unsubscribe event via webhook, allowing you to update consent status in real time in your CRM or CDP and stay compliant with GDPR and local regulations.

What types of messages can be sent via Viber?

Viber supports marketing and promotional campaigns, transactional and status notifications, booking and payment reminders, and messages with images, buttons, and CTAs. Rich Media Message formats include: text messages (up to 1,000 characters), image-only messages, messages with CTA buttons, and full creatives combining text, image, and CTA.

How does the Viber API integration work?

MessageFlow provides a JSON-based REST API built for developers and high-volume messaging. Key capabilities include mass messaging with batching up to 200 recipients per request, real-time delivery and read statuses via webhooks, precise message open timestamps, retry mechanisms, backup webhook URLs, and searchable message logs using your own External ID.

How much does Viber for Business cost?

Viber pricing in MessageFlow follows a transparent hybrid model: a fixed fee for an active channel (Sender ID) and a low per-message fee for delivered messages starting at approximately 0.055 EUR in CEE markets. In countries such as Ukraine, Bulgaria, and Serbia, Viber is a more cost-effective alternative to international SMS.

Can Viber be integrated with CRM systems like Salesforce?

Yes. Viber can be integrated with CRM systems such as Salesforce through MessageFlow. Using MessageFlow APIs and webhooks, you can trigger Viber messages based on customer data and events, and sync delivery and engagement statuses back into Salesforce for automated notifications, personalized campaigns, and behavior-based follow-ups.

VIBER BUSINESS MESSAGES

Run high-volume rich media campaigns at a fraction of the cost

Reach large audiences with Viber Business Messages and combine the scale of mobile messaging with the power of rich media. Expand your campaigns in markets where Viber is already widely used, increase engagement, and grow without your communication costs rising at the same pace.

Talk to an expert

1.2+ B

active users across 190 countries

90%

market coverage across Europe

60%

average
view rate

Helping 140,000 brands turn communication into business results

Drive more conversions with richer messages

Present the product, promotion, and next step in one message. Combine copy, visuals, and a CTA so recipients can quickly understand the offer and move straight to the product, purchase, or next stage of the journey.

Result

Make your offer more visible, drive more clicks, and create more opportunities to convert.
Make it easier for customers to engage with your brand

Use Viber Business Messaging not only for campaigns, but also for customer service and ongoing conversations. Answer questions, share additional information, and continue the interaction in a channel your customers already use.

Result

Make it easier for customers to connect with your brand and create a smoother experience throughout the customer journey.
Build trust with a recognizable sender

Send messages from a verified business profile that clearly displays your brand name and identity. Customers can immediately see who is contacting them and recognize official brand communication more easily.

Result

Reduce hesitation around opening messages and engaging with your offer.
Lower communication costs at scale

Use Viber for business as a cost-effective alternative to SMS when you also need a richer message format. At high volumes, even a small difference in cost per message can translate into meaningful savings across an entire campaign.

Result

Reach more customers without increasing your budget at the same rate.
Improve campaign performance in key markets

Add Viber for business to your channel mix in markets such as Ukraine, Bulgaria, and Serbia, where the platform is widely used and already part of everyday customer communication.

Result

Improve the efficiency of international campaigns and reduce communication costs in selected markets.
Extend your reach with the right channel mix

Use Viber Business Messages when you can deliver a richer message at a lower cost, and keep SMS for recipients or situations where broader reach is needed.

Result

Reduce reliance on more expensive channels without compromising reach.

See how Viber for Business can work for you

Get recommendations on the right markets, campaign scenarios, message formats, and ways to combine Viber with other channels.

Talk to an expert

Use Viber Business Messages for engaging communication at scale

Combine enterprise-grade scale and security with the flexibility of a SaaS platform. MessageFlow acts as your technology partner, supporting you from business profile setup and integration to secure message delivery, scaling, and ongoing optimization.

Use an official Viber Business Messages integration and send from a verified profile that clearly displays your brand name and identity. We help you meet Viber Business requirements while maintaining enterprise-grade security.

Use

Official Viber integration, a verified sender profile, and secure API connections.

Result

Protect your brand reputation, build customer trust, and reduce risk at scale.

Use Viber Business Messages as a cost-effective channel for high-volume communication. MessageFlow offers a hybrid pricing model that combines a fixed fee for the active channel with a charge per delivered message – starting from EUR 0.055 in selected CEE markets.

Use

A pricing model designed for high-volume messaging.

Result

Run engaging campaigns at scale while keeping costs under control.

Run Viber for business in a secure environment designed for enterprise requirements. Your contact database remains in your CRM, while MessageFlow supports communication in line with GDPR and other applicable regulations.

Use

A secure data processing environment and integration with your own CRM.

Result

Reduce compliance risk while maintaining control over customer data.

Track delivery and seen status, and use MessageFlow logs to review the exact content and visuals sent to each recipient. Your team gets a clear view of every message without having to rely solely on technical logs.

Use

Delivery and seen statuses, plus message previews in logs.

Result

Resolve customer inquiries faster and verify communication without involving IT.

Connect MessageFlow to your CRM, eCommerce platform, or backend and trigger Viber business messages in response to customer events. Automatically send reminders, status updates, offers, or re-engagement messages at the right moment.

Use

Viber API and integrations with your own systems.

Result

Reach customers with relevant messages when they matter most.

Send messages to up to 200 recipients in a single Viber API call. Instead of generating a separate request for every recipient, you can manage high-volume communication more efficiently and reduce the number of requests your backend needs to process.

Use

Viber API sends to up to 200 recipients per call

Result

Scale campaigns to large audiences while reducing backend load.

Learn more about Viber API

Add Viber for business to your communication stack without a lengthy rollout

Adding a new channel does not have to mean a complex implementation. MessageFlow makes it easy to connect Viber for business to your CRM, eCommerce platform, or backend, with the tools, documentation, and support your technical team needs to get up and running quickly.

Connect Viber to your existing setup

Integrate MessageFlow with your CRM, eCommerce platform, or backend without rebuilding your existing environment. Viber can become another channel within the workflows that already power your customer communication.

Go from integration to your first campaign faster

Ready-to-use integration examples, straightforward authentication, and clear documentation help reduce the time and effort required to launch. Your IT team does not have to start from scratch or spend weeks learning a new solution.

Scale with support from MessageFlow

Rely on the MessageFlow team throughout setup, configuration, and further development. As your volumes grow, you can optimize how you use Viber marketing and easily expand your communication with additional channels available in MessageFlow.

Learn more about Viber API

Use Viber where scale, cost, and message format matter most

Run marketing campaigns, operational notifications, and transactional communication through a channel that is already widely used by customers in selected markets.

Showcase your offer directly in the message and improve campaign performance without increasing the cost per contact

Promote collections, product launches, and seasonal campaigns with images, copy, and CTAs
Send abandoned cart reminders featuring the exact product left behind
Notify customers about price drops, back-in-stock products, and limited-time offers
Take recipients directly to the product page or cart with a single tap
Use Viber marketing for high-volume campaigns as a more cost-effective alternative to SMS
Combine Viber with SMS or other channels at different stages of the customer journey

Explore solutions for retail and e-commerce

Reduce notification costs and cut the number of customer service inquiries

Send shipment updates, delivery notifications, and information about changes to delivery
Add a “Track shipment” button so customers can check the latest status themselves
Remind customers about parcel collection and upcoming collection deadlines
Automate messages based on events in your logistics system
Handle high notification volumes without costs rising at the same rate
Use SMS as an additional channel when broader reach is needed

Explore solutions for logistics and transportation

Maintain reliable communication with international customers at a lower cost than SMS

Send updates about transactions, payments, and status changes
Remind customers about instalments, deadlines, and actions they need to take
Communicate changes to products, services, or terms
Direct recipients straight to online banking or the relevant customer journey
Use Viber marketing particularly in markets such as Ukraine, Bulgaria, and Serbia
Combine operational notifications with promotional messaging in a single, recognizable branded channel

Explore solutions for banking and financial services

Add Viber for Business to your omnichannel strategy

Manage Viber, SMS, email, RCS, and Mobile Push in one environment using shared integrations, events, and communication data. Instead of managing multiple standalone providers, MessageFlow makes it easier to orchestrate customer journeys and scale cross-channel communication.

Viber and SMS: lower costs without sacrificing reach

Use Viber first in markets where customers actively use the platform and take advantage of richer message formats at a lower cost. Add SMS as a complementary channel or fallback for recipients you cannot reach through Viber.

Example

Send a promotional campaign with an image and CTA via Viber, then deliver a simplified SMS version.

Result

Reduce reliance on a more expensive channel without compromising reach.

Learn more about SMS communication

Viber and email: drive more engagement

Use email to present a more detailed offer and richer content, then follow up with Viber for recipients who did not open the email or take the desired action. Trigger each next step at the right moment based on customer behavior.

Example

Send a seasonal campaign by email, then follow up with a Viber message featuring an image and CTA.

Result

Capture more of the potential of each campaign.

Learn more about email communication

Viber and RCS: choose the right rich media channel

Combine two rich media channels and deliver each message where it has the best chance of reaching and engaging the recipient. Use Viber in markets where the platform has a strong presence, and RCS for customers who can already receive messages through that channel.

Example

Run a rich media product campaign on Viber in selected markets and use RCS for other eligible segments.

Result

Extend the reach of interactive communication without relying on a single channel.

Learn more about RCS communication

Viber and Push: combine Viber reach with your owned channel

Use Viber to reach customers in markets where the platform is widely used, then continue engaging application users through Mobile Push. Bring customers into your application, where future interactions can take place through your own communication channel.

Example

Promote an offer or your application through a Viber campaign, then use Mobile Push to remind users about products and promotions.

Result

Drive more traffic to your application and strengthen your owned communication channel.

Learn more about Mobile Push communication

See why thousands of brands
use MessageFlow

We use the platform to send SMS and Mobile Push notifications both domestically and internationally with Support always on standby.

The communication platform provides us with comprehensive SMS communication services at a very high level. Thanks to the individual approach to our needs, we were able to use ready-made solutions, as well as tailor-made solutions, which is a great help in the case of such a large organization as ours.

The Email and SMS communication infrastructure delivers outstanding overall performance, perfectly meeting our extensive marketing campaign needs.

See where Viber can add the most value
to your channel mix

We will review your current communication setup and identify where Viber for Business can help increase engagement, reduce communication costs, or strengthen your existing channel mix.

Book a Viber communication audit

Frequently asked questions about Viber for Business

Viber Business Messages is Viber’s official solution for brands that want to communicate with customers through a verified business profile. It can be used for promotional campaigns, transactional notifications, customer service, and two-way communication within a trusted messaging channel.

Viber is a popular OTT messaging platform used by businesses for marketing, transactional, and customer service communication. As a business channel, Viber supports rich media messaging, allowing brands to combine text with images, CTA buttons, and longer-form content that traditional SMS does not support.

Yes. Viber provides channel-level security and requires business senders to go through a verification process.

MessageFlow uses the official Viber for Business integration and also supports:

verified sender profiles with a Blue Tick,
secure HTTPS connections and API Key authentication,
Basic Auth for webhooks.

This helps protect your brand reputation and reduce the risk of phishing and impersonation.

With Viber for Business, you can send:

marketing and promotional campaigns,
transactional and status updates,
booking and payment reminders,
messages with images, buttons, and CTAs.

Viber Business Messages also supports rich media formats, including:

text messages of up to 1,000 characters,
image-only messages,
messages with CTA buttons,
complete rich media messages combining text, an image, and a CTA.

Viber pricing in MessageFlow follows a transparent hybrid model:

a fixed fee for an active channel (Sender ID),
a low fee per delivered message, starting at around EUR 0.055 in selected CEE markets.

In markets such as Ukraine, Bulgaria, and Serbia, Viber is already widely used, making it a cost-effective alternative to SMS, particularly for international communication.

You can integrate Viber with your CRM, eCommerce platform, CDP, or backend using Viber API in MessageFlow. The JSON-based REST API lets you trigger messages directly from existing workflows and automate communication in response to events in your own systems.

Learn more about Viber API

SMS offers broad reach and does not require recipients to use an additional application. Viber for Business, however, supports much richer message formats, allowing you to combine text, images, and CTAs while communicating from a verified business profile.

Viber works particularly well when rich media, stronger engagement, and lower communication costs matter, while SMS can serve as a complementary channel or fallback.