PUSH NOTIFICATIONS

Drive more repeat visits and conversions with mobile push

Use push notifications to bring users back to your application, recover unfinished journeys and encourage repeat purchases. Drive sales and retention through an owned channel, making more of the audience you have already acquired.

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2.1B+

push notifications sent through MessageFlow
every month

99.95%+

infrastructure
uptime

300+

experts supporting your mobile push campaigns

Helping 140,000 brands turn communication into business results

Mobile push: turn application installs into repeat visits
and purchases

Use mobile push notifications to stay connected with users even when they are not actively using your application. Remind them about products, unfinished actions and important updates, then take them directly to the right place. Drive more repeat visits and purchases while increasing customer lifetime value.

Build an owned communication channel

Reconnect with users you have already acquired without paying for their attention every time you want to reach them. Use push notification service to drive sales, activation and engagement throughout the customer lifecycle.

Result

Get more value from your existing audience and reduce your reliance on paid reach.

Bring users back to your application

Put your most important launches, content and events front and center with short, engaging messages. Use rich push, images and tailored content to give users a clear reason to reopen your application.

Result

Increase user activity and drive more frequent application sessions.

Make every message more relevant

Combine broad mobile push campaigns with precise targeting based on interests, behavior and customer journey. Remind users about abandoned carts, notify them about price drops, and recommend offers based on previous activity.

Result

Reduce irrelevant messages and recover more conversions.

Drive more repeat visits and increase customer LTV

Give customers more reasons to return to your application. Recommend products, share new offers and loyalty program benefits, and surface what is most relevant to them at that moment.

Result

Strengthen retention, encourage repeat purchases and increase LTV.

Shorten the path from interest to action

Reach users when there is a clear reason to act – when a product comes back in stock, a promotion starts or a customer leaves a journey unfinished. With deep linking, take them in one tap directly to a product, cart, payment flow or relevant screen in the application.

Result

Increase the likelihood that each message leads to action.

Keep costs under control

Use push notifications as a cost-efficient channel for marketing, operational and transactional communication. Send updates about payments, deliveries, bookings or status changes, while reserving more expensive channels for the moments when they are needed.

Result

Manage communication costs more efficiently across the entire customer lifecycle

Grow sales and retention through an owned channel

Talk to the MessageFlow team to see how mobile push notifications can help you
re-engage users, encourage repeat purchases and reduce your reliance on paid reach.

Talk to an expert

Maximize customer value
with high-performing
mobile push notifications

Give users more reasons to return without relying on more expensive channels for every interaction. MessageFlow combines marketer-friendly tools with scalable infrastructure, traffic control and the security standards required by large organizations.

Bring cross-channel data together

Connect CRM data with application users to better understand who you are communicating with and use the same customer information across channels. MessageFlow matches email addresses and phone numbers with push tokens collected through the SDK, creating a more complete customer profile.

Use

Single Customer View connecting contact data with mobile push tokens.

Result

Personalize communication and build consistent cross-channel journeys.

Make every message
more relevant

Organize your user base into groups and target mobile push campaigns to selected audiences instead of sending the same message to everyone. Use behavioral data to build segments around specific use cases and customer journeys.

Use

Static audience lists and dynamic targeting with MessageFlow Segments.

Result

Deliver more relevant communication.

Act on opportunities without waiting for IT

Launch push notifications whenever there is a reason for users to return to your application – a product launch, price drop or item coming back in stock. Choose your audience, create your message and schedule campaigns for your entire user base or selected groups without involving IT.

Use

An intuitive campaign builder for creating, targeting and scheduling campaigns.

Result

Turn marketing opportunities into repeat visits and purchases.

Get more from every mobile push campaign

Track mobile push performance over time and compare results across selected campaigns. Monitor notifications sent and delivered, opens and subsequent user interactions to quickly see which campaigns capture attention and drive engagement.

Use

Time-range and campaign filters, INJECTED, OK, OPEN and TRACK metrics.

Result

Evaluate campaign performance faster and make informed, data-driven decisions.

Scale mobile push without overloading your application

Control when notifications are delivered and how quickly users receive them. Launch campaigns immediately or schedule them for later, and manage delivery speed for high-volume sends to prevent sudden spikes in traffic.

Use

Scheduled delivery and campaign throughput control.

Result

Run high-volume campaigns while keeping your application running smoothly.

Automate communication around user behavior

Go beyond scheduled campaigns. Connect MessageFlow with your systems and trigger notifications in response to events such as an order status change, a product coming back in stock or payment activity.

Use

Push API for system-triggered sends and dynamic segmentation for campaigns.

Result

Reach users at the moments when your message is most relevant.

Launch mobile push notifications quickly
and migrate your
user base safely

Switching providers does not have to mean a complex migration. With MessageFlow, you can use the move as an opportunity to start fresh: clean up your data, build an active token base and create consistent customer profiles with our SDK.

01

Start with a clean, active user base

Focus on quality. Integrate our SDK and require users to update the application. Tokens refresh automatically when the application is launched, giving you a 100% active token base.

Explore the documentation

Explore how mobile push
can support your business

Reach application users at the moments when they are most likely to act. Use personalization, rich push, segmentation and deep linking to surface relevant offers, encourage repeat purchases and take users directly to the right place in the application.

Bring customers back to your application and turn interest into repeat purchases

  • Promote product launches, collections and seasonal campaigns
  • Notify customers about price drops and products coming back in stock
  • Recover abandoned carts and incomplete purchases
  • Recommend products based on previous activity
  • Support cross-selling and repeat purchases
  • Use deep links to take customers directly to a product, cart or promotion

Explore solutions for retail and e-commerce

Lower the cost of operational communication by moving selected notifications to mobile push

  • Send shipment status updates and planned delivery notifications
  • Inform customers about delays, changes and parcels ready for pickup
  • Remind users when their pickup window is about to expire
  • Use deep links to take customers directly to shipment tracking or delivery management
  • Automate sends based on events in your logistics system
  • Use SMS selectively when you need additional reach

Explore solutions for logistics and transportation

Combine day-to-day customer communication with messaging that supports long-term relationship growth

  • Send updates about transactions, payments and status changes
  • Deliver security alerts and notifications about account activity
  • Remind customers about installments, deadlines and important actions
  • Present relevant products, additional services and offers
  • Take customers directly to the right feature or product in the application
  • Use customer data to personalize future communication

Explore solutions for banking and financial services

Make mobile push part of
your omnichannel strategy

Use mobile push as your first point of contact with application users, then bring in SMS, email, RCS, WhatsApp and Viber when you need broader reach, richer formats or continued interaction. Keep costs under control, make better use of each channel and build more consistent communication journeys.

Start with mobile push, then use SMS when a user does not respond or when you need an additional touchpoint. With SMS Booster, you can automatically send an SMS to users who did not engage with an earlier push notification.

Example

Send a push notification about a parcel pickup deadline, then automatically follow up with SMS for users who do not respond.

Result

Reduce the number of paid SMS messages and use them only when they add value.

Learn more about SMS communication

Use email to promote your application, offers and loyalty program, then use mobile push to stay connected with users who already engage with the application.

Example

Take recipients directly from an email to an offer available in the application.

Result

Drive more traffic to your application and strengthen your owned communication channel.

Learn more about mobile email communication

Use RCS to showcase products and offers in a rich, interactive format, then use mobile push to re-engage users and take them directly into your application.

Example

Showcase an offer in an RCS carousel, then send a push notification that takes users straight to the promotion.

Result

Turn interest into the next step in the purchase journey.

Learn more about RCS communication

Use mobile push for timely reminders that bring users back to your application, then use WhatsApp to continue the conversation and support the purchase decision.

Example

Remind a customer about an abandoned cart via push, then help them make a decision through a personalized WhatsApp conversation.

Result

Increase your chances of recovering the conversion.

Learn more about WhatsApp communication

Use Viber to promote your application and encourage users to move into your owned channel, then use mobile push to keep engaging those who already use the application.

Example

Promote your application on Viber, then use mobile push to give users new reasons to return.

Result

Strengthen your owned communication channel in markets where Viber has a strong presence.

Learn more about Viber communications

Make sure you are getting the most
from mobile push

We will review your current communication and identify the areas with the greatest potential for improvement – from audience quality and segmentation to personalization, automation, traffic management, cross-channel integration and cost efficiency.

Book a mobile push communication audit

Frequently asked questions about push notifications for businesses

Push notifications are messages sent directly to a user’s mobile device, where they appear on the lock screen or in the notification center. The application does not need to be open, and the user does not need to have an active session. This gives brands a fast way to share important updates, remind users about an offer or prompt them to take action.

With MessageFlow, you can also send Rich Push notifications featuring large images, emojis and, on iOS, even animations, helping your messages stand out in the notification feed.

Push notifications in a mobile application require the user’s permission, typically granted after the application is installed. Once permission is given, notifications can be delivered through the native services provided by Android and iOS.

Messages can include text, images and links that take users directly to a specific screen or destination within the application.

Mobile push supports both marketing and operational communication. Brands can use it to promote offers, new products and events, as well as to send alerts, reminders and real-time status updates.

This makes push notifications a versatile way to keep users engaged and improve the overall application experience.

The main differences are reach, format and technical requirements. Push notifications require an installed application and the user’s permission, but they support richer content, personalization and direct navigation to specific screens within the application.

SMS does not require an application or internet connection, but offers more limited content options and is typically more expensive. In practice, the two channels often work best together.

Yes. Push notifications are natively supported on both Android and iOS. While the two operating systems differ in how notifications are handled and displayed, brands can manage communication across both ecosystems from a single platform.

The three most common types are:

  • Marketing push – supports sales through promotional campaigns, product launches and special offers.
  • Transactional notifications – provide real-time updates on orders, account activity and other important events.
  • Retargeting and engagement – help retain and reactivate users by reminding them about unfinished actions, such as abandoned carts, and giving them reasons to return to the application.

Using each type for the right purpose helps maintain a healthy balance between commercial messaging and genuinely useful communication.

Well-designed push notifications give users relevant reasons to return to the application. With effective personalization and timing, mobile push can encourage more frequent visits, strengthen engagement and help build regular usage habits.

Yes. Push notifications can shorten the path to conversion by taking users directly to a specific offer, form, product or feature within the application. This makes them effective for supporting goals such as purchases, registrations and user reactivation.

Push notifications can be personalized using customer data, user behavior, interaction history and journey stage. This allows brands to deliver more relevant messages and tailor communication to each user’s context.

Measure mobile push performance using metrics such as delivery rate, opens, clicks and conversions within the application.

With automatic UTM tagging, you can also track campaign conversions and revenue directly in Google Analytics, making push a fully measurable performance channel. Monitoring these results over time helps you optimize content, timing and audience targeting.

Omnichannel communication platform. Email, SMS, RCS, Push and Viber in one API.

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