TL;DR: Push or SMS? There is no single channel that works best in every scenario. Push notifications are a natural choice when you are communicating with app users...
Text "JOIN" to 12345 and you've already used an SMS keyword. The word you send – JOIN – is the keyword. The number you send it to – 12345 – is the short...
TL;DR: SMS deliverability is not a single number. It is the ability of a communication system to successfully get text messages to recipients' devices, shaped by...
TL;DR: If you're wondering how to schedule a text message, the good news is that both iPhone (iOS 18 and later) and most Android phones let you do it without installing...
TL;DR: SMS spoofing is a phishing attack carried out over text message, also known as smishing. Scammers impersonate a courier, a bank, an online store, or a government...
TL;DR: SMS opt-in is the explicit permission a customer gives before receiving marketing text messages, while SMS opt-out is their right to withdraw that permission...
TL;DR: OTP stands for one-time password (or one-time passcode), an autogenerated code that's valid for a single login or transaction. OTP codes come in two types,...
A public 10DLC URL shortener can block your SMS campaign before the first message goes out. In US A2P messaging, public shorteners such as bit.ly or tinyURL can...
Branded links in SMS, RCS, and Viber do not work as one identical UX pattern copied across channels. The same branded short domain can appear as plain text in SMS,...