The 98% open rate stat keeps showing up time and time again in articles about SMS marketing benchmarks. It's impressive on a slide deck, but it won't tell you whether...
Email to SMS isn’t a niche workflow for brands with particularly complex stacks. It has become a practical response to a simple reality: customers don’t operate...
TL;DR: Bulk SMS lets businesses and institutions reach thousands of contacts in seconds. Text messages have a 98% open rate and 90% are read within three minutes...
TL;DR: MMS is a mobile messaging format that lands directly in a customer's native SMS app, no app install required. It supports images, GIFs, and video, and allows...
Key takeaways In customer communication, there are two primary types of SMS messages: transactional SMS messages and promotional text messages. Each serves a...
RCS messages are a modern alternative to traditional SMS, offering richer, more interactive communication. In this article, we explain how to easily turn RCS off...
SMS delivery status tells you what happened to your message after you pressed “Send”.For businesses using A2P messaging, understanding SMS delivery reports is...
SMS communication is one of the fastest and most effective ways to reach customers. Industry analyses consistently show that SMS marketing campaigns achieve open...
Customers don’t think in channels. They don’t wake up wanting an email, a push notification, or a text message. They want a smooth experience. They want to...