Branded links in SMS, RCS, and Viber do not work as one identical UX pattern copied across channels. The same branded short domain can appear as plain text in SMS,...
Two SMS messages. Same product, same offer, same copy. One ends with bit.ly/x9Za The other ends with go.brand.co/offer That difference is the business case for...
TL;DR: As of May 11, 2026, RCS messages between iPhone and Android can be end-to-end encrypted for the first time. The feature launched in beta with iOS...
Deferred deep linking used to sit in silence behind many mobile growth journeys. A user tapped a link in an SMS, RCS, or Viber message, installed the app, and arrived...
Branded link analytics turns every short link into a measurement opportunity for your campaigns. In SMS, RCS, and OTT messengers this matters because the link often...
TL;DR: An RCS Brand Agent is your brand's verified identity in the RCS ecosystem. It shows your logo, verified name, and contact details natively inside the recipient's...
TL;DR: RCS (Rich Communication Services) lets businesses send branded, interactive messages with carousels, buttons, images, and in-message payments, directly in...
TL;DR: RCS fallback to SMS is a delivery safety net built into modern messaging platforms. When a recipient can't receive RCS, the platform automatically switches...
TL;DR: RCS messaging (Rich Communication Services) is the modern successor to SMS. It lets businesses and consumers send high-resolution media, interactive buttons,...
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