Deferred deep linking used to sit in silence behind many mobile growth journeys. A user tapped a link in an SMS, RCS, or Viber message, installed the app, and arrived...
Branded link analytics turns every short link into a measurement opportunity for your campaigns. In SMS, RCS, and OTT messengers this matters because the link often...
TL;DR: An RCS Brand Agent is your brand's verified identity in the RCS ecosystem. It shows your logo, verified name, and contact details natively inside the recipient's...
TL;DR: RCS fallback to SMS is a delivery safety net built into modern messaging platforms. When a recipient can't receive RCS, the platform automatically switches...
TL;DR: RCS messaging (Rich Communication Services) is the modern successor to SMS. It lets businesses and consumers send high-resolution media, interactive buttons,...
On March 26, 2026, the GSMA finalized RCS Universal Profile 4.0, the biggest upgrade to the RCS standard in years. The headline feature is Messaging-Initiated...
RCS (Rich Communication Services) used to be a niche channel - typically adopted by brands that wanted to deliver more premium, app-like messaging experiences. That...
RCS vs SMS is one of the most common comparisons in business messaging today-and for a good reason. SMS is universal, fast, and works on virtually every phone. RCS...
RCS messages are a modern alternative to traditional SMS, offering richer, more interactive communication. In this article, we explain how to easily turn RCS off...
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