A lower email open rate after a platform migration is often caused by differences in deliverability, tracking methodology, and mailbox provider behaviour, and not...
TL;DR: Email deliverability measures whether your messages reach the inbox, not whether a server accepted them. Unspam.email's 2025 corpus analysis found only 60%...
TL;DR: In January 2026, Google embedded Gemini 3 directly into Gmail, placing an AI layer between your email and your reader. For most marketers, this feels like...
An email list is a database of people who have given you explicit permission to send them messages. Unlike your social media following which lives on rented land,...
Many marketing teams respond to declining email performance the same way – they increase send frequency. More messages, more segments, more variants. This, however,...
Email to SMS isn’t a niche workflow for brands with particularly complex stacks. It has become a practical response to a simple reality: customers don’t operate...
If you send emails regularly, you already know this uncomfortable truth: launching a campaign is easy. Proving performance isn’t. I’ve seen teams celebrate...
TL;DR: Over 65% of emails are opened on smartphones today. If your email doesn't work on mobile, you're losing the majority of your audience before they read a single...
Email has always had two gates: delivery (did it reach the inbox?) and attention (did a human decide it was worth opening?). What’s changing now is that the second...
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