Julia Matuszewska

On March 26, 2026, the GSMA finalized RCS Universal Profile 4.0, the biggest upgrade to the RCS standard in years. The headline feature is Messaging-Initiated...

Choosing between a push API, a software development kit (SDK), and a dedicated platform for push notifications has a direct impact on your time to deployment, your...

Being present on multiple channels isn’t a strategy. Making them work together is. That’s where omnichannel communication comes in, and where OTT messaging apps...

Imagine placing a $120 order in your favorite retailer's app. A day passes. Then another. You start wondering whether the package even left the warehouse. That's...

Push notifications are short messages sent directly from an app server or web service to a user's smartphone. They appear on the screen even when the app is closed...

More and more companies are using verified Viber messages to communicate with their customers - sending delivery updates, authorization codes, order confirmations,...

AI in email marketing strategy works when you give it three things: a clearly defined audience, a documented workflow, and alignment between your marketing and technology...

RCS (Rich Communication Services) used to be a niche channel - typically adopted by brands that wanted to deliver more premium, app-like messaging experiences. That...

Key takeaways In customer communication, there are two primary types of SMS messages: transactional SMS messages and promotional text messages. Each serves a...