Roman Kozłowski

Rich Communication Services (RCS) is becoming a mainstream messaging channel for businesses, and a major new milestone has just been reached in Poland. PLAY, one...

Reach isn’t just a marketing metric. It’s a responsibility and the foundation of growth. On 28 June 2025 the European Accessibility Act (EAA) came into effect,...

The data clearly show that SMS has firmly established itself in modern business communications. 52% of marketers plan to increase budgets for this channel 1, seeing...

The modern world of online shopping has grown to unprecedented proportions. Global e-commerce sales were estimated to reach $6 trillion in 2024 with further growth...

We announce that you can now find us on the Azure Marketplace. Thanks to this, you can connect your services and applications that are already running within Microsoft...

Video messaging is now essential in customer communication, driven by the popularity of short-form content. Platforms like Instagram Reels have shaped user habits,...

Voice messaging has become a powerful tool in conversational marketing. With the increasing popularity of voice assistants like Google Assistant, Siri, and Alexa,...

Mobile messaging has evolved from simple text exchanges into a complex ecosystem of channels and capabilities. For business leaders navigating these options, understanding...

The evolution of business communication mirrors the story of human connection itself. As we stand in 2025, examining how businesses and customers interact reveals...