Roman Kozłowski

SMS notifications remain a communication channel that has consistently held its ground in business strategies, despite the rapid rise of newer tools and platforms....

It’s 9:07 AM on a Monday morning. Chloe Taylor, a Senior Marketing Manager, watches her email dashboard crawl toward its usual 2% click-through rate. CPMs on socials...

Let’s assume you’ve already built a solid email list. Your next step is to turn those contacts into paying customers. To make that happen, you’re planning...

The digital marketing world is overflowing with valuable information. Every day, more than 400 million terabytes of data are generated, and every click, purchase,...

Rich Communication Services (RCS) have been a long time coming. But in the past two to three years, they have finally matured into a viable, full-featured channel...

TL;DR:  Two-factor authentication (2FA) requires users to verify their identity using two separate factors: a password and a second proof like a one-time...

Let’s be honest, email authentication sounds like one of those dry, backend technical topics that only IT folks lose sleep over. But if you’re sending marketing...

Rich Communication Services (RCS) is becoming a mainstream messaging channel for businesses, and a major new milestone has just been reached in Poland. PLAY, one...

Reach isn’t just a marketing metric. It’s a responsibility and the foundation of growth. On 28 June 2025 the European Accessibility Act (EAA) came into effect,...