Roman Kozłowski

If you send emails regularly, you already know this uncomfortable truth: launching a campaign is easy. Proving performance isn’t. I’ve seen teams celebrate...

Email has always had two gates: delivery (did it reach the inbox?) and attention (did a human decide it was worth opening?). What’s changing now is that the second...

A thank you page is often the first thing people see after they take an action: subscribe, order, download, or send a message. It looks simple, which is why it’s...

Many organizations may think of “thank you” messages in terms of just being polite extras. However, they’re an essential part of a grander system: the moment...

SMS notifications remain a communication channel that has consistently held its ground in business strategies, despite the rapid rise of newer tools and platforms....

It’s 9:07 AM on a Monday morning. Chloe Taylor, a Senior Marketing Manager, watches her email dashboard crawl toward its usual 2% click-through rate. CPMs on socials...

Let’s assume you’ve already built a solid email list. Your next step is to turn those contacts into paying customers. To make that happen, you’re planning...

The digital marketing world is overflowing with valuable information. Every day, more than 400 million terabytes of data are generated, and every click, purchase,...

Rich Communication Services (RCS) have been a long time coming. But in the past two to three years, they have finally matured into a viable, full-featured channel...