Roman Kozłowski

Many marketing teams respond to declining email performance the same way – they increase send frequency. More messages, more segments, more variants. This, however,...

Email to SMS isn’t a niche workflow for brands with particularly complex stacks. It has become a practical response to a simple reality: customers don’t operate...

If you send emails regularly, you already know this uncomfortable truth: launching a campaign is easy. Proving performance isn’t. I’ve seen teams celebrate...

Email has always had two gates: delivery (did it reach the inbox?) and attention (did a human decide it was worth opening?). What’s changing now is that the second...

A thank you page is often the first thing people see after they take an action: subscribe, order, download, or send a message. It looks simple, which is why it’s...

Many organizations may think of “thank you” messages in terms of just being polite extras. However, they’re an essential part of a grander system: the moment...

SMS notifications remain a communication channel that has consistently held its ground in business strategies, despite the rapid rise of newer tools and platforms....

It’s 9:07 AM on a Monday morning. Chloe Taylor, a Senior Marketing Manager, watches her email dashboard crawl toward its usual 2% click-through rate. CPMs on socials...

Let’s assume you’ve already built a solid email list. Your next step is to turn those contacts into paying customers. To make that happen, you’re planning...