Roman Kozłowski

A branded short link looks simple in SMS or RCS: tap, redirect, landing page. But if you have ever wondered how branded short links work or how do URL shorteners...

Push notifications for mobile apps are short messages delivered directly to a device, appearing on the lock screen, in the notification center, or as a banner whether...

SMS marketing for pharmacies means sending text messages to patients who have consented to receive them – from prescription pickup alerts to refill reminders,...

You already know SMS marketing works. You've seen the benchmarks, read the case studies, maybe even examined competitor's results. Clearly, the issue isn't the channel...

The 98% open rate stat keeps showing up time and time again in articles about SMS marketing benchmarks. It's impressive on a slide deck, but it won't tell you whether...

An email list is a database of people who have given you explicit permission to send them messages. Unlike your social media following which lives on rented land,...

Many marketing teams respond to declining email performance the same way – they increase send frequency. More messages, more segments, more variants. This, however,...

Email to SMS isn’t a niche workflow for brands with particularly complex stacks. It has become a practical response to a simple reality: customers don’t operate...

If you send emails regularly, you already know this uncomfortable truth: launching a campaign is easy. Proving performance isn’t. I’ve seen teams celebrate...