Roman Kozłowski

The 98% open rate stat keeps showing up time and time again in articles about SMS marketing benchmarks. It's impressive on a slide deck, but it won't tell you whether...

An email list is a database of people who have given you explicit permission to send them messages. Unlike your social media following which lives on rented land,...

Many marketing teams respond to declining email performance the same way – they increase send frequency. More messages, more segments, more variants. This, however,...

Email to SMS isn’t a niche workflow for brands with particularly complex stacks. It has become a practical response to a simple reality: customers don’t operate...

If you send emails regularly, you already know this uncomfortable truth: launching a campaign is easy. Proving performance isn’t. I’ve seen teams celebrate...

Email has always had two gates: delivery (did it reach the inbox?) and attention (did a human decide it was worth opening?). What’s changing now is that the second...

A thank you page is often the first thing people see after they take an action: subscribe, order, download, or send a message. It looks simple, which is why it’s...

Many organizations may think of “thank you” messages in terms of just being polite extras. However, they’re an essential part of a grander system: the moment...

SMS notifications remain a communication channel that has consistently held its ground in business strategies, despite the rapid rise of newer tools and platforms....