Roman Kozłowski

A lot of email marketing strategy advice you see reads like it was written for someone who already has a functioning program – segment your list, optimize your...

Your professional email address can show up even before your subject line. In a cold outreach, a support reply, or an invoice, it's the first thing the recipient...

A public 10DLC URL shortener can block your SMS campaign before the first message goes out. In US A2P messaging, public shorteners such as bit.ly or tinyURL can...

Branded links in SMS, RCS, and Viber do not work as one identical UX pattern copied across channels. The same branded short domain can appear as plain text in SMS,...

Two SMS messages. Same product, same offer, same copy. One ends with bit.ly/x9Za The other ends with go.brand.co/offer That difference is the business case for...

Deferred deep linking used to sit in silence behind many mobile growth journeys. A user tapped a link in an SMS, RCS, or Viber message, installed the app, and arrived...

Push notifications for ecommerce are short clickable messages sent directly to a user's phone or browser – no inbox involved, no spam folder risk, no waiting....

Choosing an enterprise URL shortener extends beyond a marketing tooling decision. When it comes to SMS, RCS, and other high-volume messaging channels, short links...

Branded link analytics turns every short link into a measurement opportunity for your campaigns. In SMS, RCS, and OTT messengers this matters because the link often...