Roman Kozłowski

Traditional SMS messaging has long been a staple of customer communication, offering a reliable means of delivering information directly to consumers. However, as...

When considering advertising platforms, Viber might not immediately come to mind. However, with its impressive base of over one billion users and an array of native...

The discussion around Rich Communication Services (RCS) often revolves around their rich media and user engagement capabilities. But what about their security standards?...

It seems like the predominant view these days is that with the ever-rising inflation, everybody is cutting down on extra spending. The global data, however, begs...

TL;DR: RCS (Rich Communication Services) lets businesses send branded, interactive messages with carousels, buttons, images, and in-message payments, directly in...

SMS is an incredibly useful channel for both businesses and their customers. Its widespread adoption, directness, and immediacy have multiple use cases. However,...

When trying to engage your target audience, you need to think beyond just text. The latest mobile messaging channels allow you to do just that. How? They made it...

Email and SMS have long been the backbone of business messaging. A recent report places both of them at the top of the list of the most used mobile channels to receive...

Customers shop with their phones out. They check offers before entering, compare prices at the shelf, and finish the purchase through an app. This makes location-based...