Roman Kozłowski

When trying to engage your target audience, you need to think beyond just text. The latest mobile messaging channels allow you to do just that. How? They made it...

Email and SMS have long been the backbone of business messaging. A recent report places both of them at the top of the list of the most used mobile channels to receive...

Customers shop with their phones out. They check offers before entering, compare prices at the shelf, and finish the purchase through an app. This makes location-based...

Customer acquisition can be significantly more costly than retention. In fact, it may cost up to five times more to acquire a new customer than to retain an existing...

Viber is a widely used messaging application that enables people and businesses to communicate over the internet using text messages, voice and video calls, and...

Introduction Few things are more frustrating in email marketing than sending a well-planned campaign only to discover that a significant part of it never reached...

The “e” in ecommerce might as well stand for “efficient”. Efficient shopping platforms, processes, and, of course, efficient communication - a crucial element...

No business niche is exempt from technological transformation. The 2010s saw major changes taking place in the retail industry, traditionally associated with making...

Communication is the lifeblood of your business. From the brand name, through its story, the website, social media, product or service descriptions, to conversations...