Roman Kozłowski

At WWDC 2024, Apple unveiled iOS 18, expected to launch in mid-September. Among its many updates, one feature stands out: RCS support in iMessages, bridging...

Sustainable business isn’t just a buzzword anymore. At this point, it’s become an essential part of corporate policies. Companies across the globe are embedding...

Running a modern business puts a lot on your plate. Often it may feel like there’s not enough time in the day to tackle every item on the to-do list but one thing...

If you’re in marketing, you must’ve heard about Google’s plans to terminate support for third-party cookies. This was a big deal, and professionals across...

Any half-decent marketer will tell you that efficient communication is the backbone to customer relations and business success. One powerful strategy to help...

Email deliverability determines whether your emails reach the inbox or get filtered into spam. In 2026, strong authentication, domain reputation, and engagement...

Long before Rich Communication Services (RCS) entered the scene, the phone number served as the only point of sender verification involved in business texting...

TL;DR: Customer loyalty is declining while acquisition costs keep climbing. A 5% improvement in retention can increase profits by up to 95%. This article shows how...

The idea of communication requires a message transmission channel by default. In this day and age, businesses have means at their disposal to reach both...