Roman Kozłowski

SMS marketing can be a powerful tool in your arsenal but getting people to opt in for it may be a bit challenging. Giving out one’s phone number to a brand may...

The convergence of customer journey and customer experience comes off as a fundamental transformation for businesses seeking to differentiate themselves in the marketplace....

Rich Communication Services is an emerging mobile messaging channel which opens up a multitude of opportunities for brands to engage customers, including via two-way...

Within the scope of brand-customer interactions, the journey from transactional to relational messaging unfolds as a strategic endeavor to deepen engagement and...

A rich push notification is a mobile push message that includes visual or interactive elements beyond plain text: images, GIFs, video, action buttons, or deep links....

The pathway to conversion is no longer as straightforward as it once might’ve been. Its transformation is now guided by the principles of conversational marketing....

Mobile app push notifications are messages sent from your app server directly to a user's device, appearing on the lock screen or notification bar even when the...

In the commercial landscape shaped by changing consumer behaviors and steady technological advancements, any business thinking of becoming successful has to make...

SMS messages are one of the most important and effective channels for communicating with customers, showing an open rate of 97-98%, also pointing to its extreme...