Roman Kozłowski

As consumer-business relationships are constantly transforming, the concept of hyper-personalized messaging moves from being an option to becoming a powerful standard....

Messages sent by scammers often contain harmful links to webpages that have been developed to closely resemble the original. When a potential victim of a phishing...

SMS marketing can be a powerful tool in your arsenal but getting people to opt in for it may be a bit challenging. Giving out one’s phone number to a brand may...

The convergence of customer journey and customer experience comes off as a fundamental transformation for businesses seeking to differentiate themselves in the marketplace....

Rich Communication Services is an emerging mobile messaging channel which opens up a multitude of opportunities for brands to engage customers, including via two-way...

Within the scope of brand-customer interactions, the journey from transactional to relational messaging unfolds as a strategic endeavor to deepen engagement and...

A rich push notification is a mobile push message that includes visual or interactive elements beyond plain text: images, GIFs, video, action buttons, or deep links....

The pathway to conversion is no longer as straightforward as it once might’ve been. Its transformation is now guided by the principles of conversational marketing....

Mobile app push notifications are messages sent from your app server directly to a user's device, appearing on the lock screen or notification bar even when the...