Roman Kozłowski

Being a marketer, you have a lot on your plate. You're trying to employ a variety of tools and coordinate with other specialists to improve business performance...

Have you ever had an interaction with a brand, be it at a physical location or online, where you felt unappreciated? You brought in business, got what you expected...

Most push notifications get dismissed before the user even reads them. The ones that don't share a few things: they're specific, they land at the right moment, and...

TL;DR: MMS is a mobile messaging format that lands directly in a customer's native SMS app, no app install required. It supports images, GIFs, and video, and allows...

Coming into 2024, we’re expecting to see 6.94 billion smartphones being used worldwide. Among the many channels, SMS stands out as a direct, efficient way...

When looking at the broader business communication context, where every character and image holds immense significance, Push Notifications ePush notification A/B...

In the super-competitive world of Email marketing, grabbing your audience's attention is a top priority. One of the three crucial first signals that recipients consider...

The best time to send push notifications depends on your industry, audience, and what the notification is asking users to do. There's no universal answer, but there...

One of the most important Email marketing metrics is message deliverability. You can spend all the time you want crafting the copy, but if, for reasons we discuss...