Roman Kozłowski

Putting all your eggs into one basket is a risky move. This applies to business Emails as well, which are best delivered when distributed carefully across multiple...

It’s already begun! From January 4th 2024, Google started to restrict third-party cookies for 1% of Chrome users with the aim of their complete phase-out in Q3...

The ecommerce and retail industries have seen a close relationship between consumers and mobile devices develop in recent years. As we move forward, it becomes clear...

1. Send time-sensitive messages in real-time Push notifications are built for information that can't wait: flight changes, limited-time offers, order dispatches,...

Although not an absolutely necessary element of a business text message, a link is intended to deliver extra value and drive action on the customer's part. If you’re...

The Apple Push Notification Service was introduced with iOS 3.0 back in 2009 as a superior alternative to the battery-draining background processes associated with...

A new era in online marketing is upon us. We’re getting a taste of the cookieless future, as Google is testing Tracking Protection in the world’s most popular...

Convenience being extremely or very important to 82% of shoppers is a stat easily transferable to other areas of business and life in general. The idea...

SPF, DKIM and DMARC are three key mechanisms that protect us from spam, phishing and other threats. Each of these protocols plays a different role in the process...