Roman Kozłowski

TL;DR: MMS is a mobile messaging format that lands directly in a customer's native SMS app, no app install required. It supports images, GIFs, and video, and allows...

Coming into 2024, we’re expecting to see 6.94 billion smartphones being used worldwide. Among the many channels, SMS stands out as a direct, efficient way...

When looking at the broader business communication context, where every character and image holds immense significance, Push Notifications ePush notification A/B...

In the super-competitive world of Email marketing, grabbing your audience's attention is a top priority. One of the three crucial first signals that recipients consider...

The best time to send push notifications depends on your industry, audience, and what the notification is asking users to do. There's no universal answer, but there...

One of the most important Email marketing metrics is message deliverability. You can spend all the time you want crafting the copy, but if, for reasons we discuss...

SMS delivery status tells you what happened to your message after you pressed “Send”.For businesses using A2P messaging, understanding SMS delivery reports is...

In business, before you make a sale, you need to efficiently and clearly communicate your idea. As companies strive to connect with their audiences, often across...

What are SMS link previews? SMS link previews are automatic visual snippets generated when a website URL is sent in a text message. They display selected information...