Messages sent by scammers often contain harmful links to webpages that have been developed to closely resemble the original. When a potential victim of a phishing...
SMS marketing can be a powerful tool in your arsenal but getting people to opt in for it may be a bit challenging. Giving out one’s phone number to a brand may...
The convergence of customer journey and customer experience comes off as a fundamental transformation for businesses seeking to differentiate themselves in the marketplace....
Rich Communication Services is an emerging mobile messaging channel which opens up a multitude of opportunities for brands to engage customers, including via two-way...
Within the scope of brand-customer interactions, the journey from transactional to relational messaging unfolds as a strategic endeavor to deepen engagement and...
Humans primarily use natural languages to communicate both verbally and in writing. Our senses, however, allow us to receive a variety of other non-linguistic stimuli...
The pathway to conversion is no longer as straightforward as it once might’ve been. Its transformation is now guided by the principles of conversational marketing....
Some industries in particular - banking, food and drink, travel, and ecommerce - have seen mobile apps explode in popularity. These applications create a convenient...
In the commercial landscape shaped by changing consumer behaviors and steady technological advancements, any business thinking of becoming successful has to make...
