Email and SMS have long been the backbone of business messaging. A recent report places both of them at the top of the list of the most used mobile channels to receive...
In modern retail, mobile devices accompany customers throughout the entire shopping journey. This makes location-based communication one of the most effective ways...
Customer acquisition can be significantly more costly than retention. In fact, it may cost up to five times more to acquire a new customer than to retain an existing...
Considering how crowded and competitive the modern digital environment has become, efficient multi-channel marketing heavily relies on leveraging the most popular...
Introduction Few things are more frustrating in email marketing than sending a well-planned campaign only to discover that a significant part of it never reached...
The “e” in ecommerce might as well stand for “efficient”. Efficient shopping platforms, processes, and, of course, efficient communication - a crucial element...
No business niche is exempt from technological transformation. The 2010s saw major changes taking place in the retail industry, traditionally associated with making...
Communication is the lifeblood of your business. From the brand name, through its story, the website, social media, product or service descriptions, to conversations...
At WWDC 2024, Apple unveiled iOS 18, expected to launch in mid-September. Among its many updates, one feature stands out: RCS support in iMessages, bridging...
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