Sustainable business isn’t just a buzzword anymore. At this point, it’s become an essential part of corporate policies. Companies across the globe are embedding...
Running a modern business puts a lot on your plate. Often it may feel like there’s not enough time in the day to tackle every item on the to-do list but one thing...
If you’re in marketing, you must’ve heard about Google’s plans to terminate support for third-party cookies. This was a big deal, and professionals across...
Any half-decent marketer will tell you that efficient communication is the backbone to customer relations and business success. One powerful strategy to help...
Imagine a postman. His job seems straightforward enough but just because he picks up a batch of letters in the morning doesn’t mean they’ll magically end up...
Long before Rich Communication Services (RCS) entered the scene, the phone number served as the only point of sender verification involved in business texting...
Relying too much on winning new clients can be a losing strategy when it comes to growth. According to recent research, customer acquisition costs have risen by...
The idea of communication requires a message transmission channel by default. In this day and age, businesses have means at their disposal to reach both...
Considering how extensive the generative artificial intelligence user base has become, AI-driven content creation starts to raise complex copyright questions. As...