Soft Bounce vs. Hard Bounce in Email Marketing: How to Manage Delivery Failures
Few things are more frustrating in Email marketing than crafting a carefully planned campaign, only to find out that many of your messages never made it to their...
EmailMessageFlow Blog
Email Deliverability Guide: Best Practices to Avoid The Spam Folder And Improve Your Email Efficiency
Imagine a postman. His job seems straightforward enough but just because he picks up a batch of letters in the morning doesn’t mean they’ll magically end up...
Welcome Email: 4 Rules for Greeting New Customers and Building Trust
The idea of the first impression being crucial is applicable in business just as much as it is in daily life. Therefore, it may be surprising that many companies...
How To Deliver an Excellent Transactional Email Experience: Best Practices
Transactional Emails, which are a certain type of business communication directly related to a product or service, may seem mundane in comparison to promotional...
Why Use Email Subdomains for Email Marketing – Benefits and Best Practices
Putting all your eggs into one basket is a risky move. This applies to business Emails as well, which are best delivered when distributed carefully across multiple...
How to Efficiently Use Zero-Party Data in Marketing Communication
It’s already begun! From January 4th 2024, Google started to restrict third-party cookies for 1% of Chrome users with the aim of their complete phase-out in Q3...
Your Cookieless World Can Still Be Sweet: Thriving in a Zero-Party Data Reality
A new era in online marketing is upon us. We’re getting a taste of the cookieless future, as Google is testing Tracking Protection in the world’s most popular...
Google and Yahoo Are Updating Policies – New Requirements and Guidelines for Senders [2024]
The two leading Email service providers, who collectively serve around 56.6% of the global market, are gearing up to enforce a new policy. Starting from February...
SPF, DKIM, and DMARC: Key Email Authentication Protocols for Secure Communication
When it comes to Email authentication and safety, SPF, DKIM, and DMARC stand as three key measures protecting you against spam, phishing, and other security risks....
