The very first SMS was sent in late 1992. The following year it became a feature introduced by Nokia and since then it spread like wildfire, with global adoption...
As consumer-business relationships are constantly transforming, the concept of hyper-personalized messaging moves from being an option to becoming a powerful standard....
Messages sent by scammers often contain harmful links to webpages that have been developed to closely resemble the original. When a potential victim of a phishing...
SMS marketing can be a powerful tool in your arsenal but getting people to opt in for it may be a bit challenging. Giving out one’s phone number to a brand may...
The convergence of customer journey and customer experience comes off as a fundamental transformation for businesses seeking to differentiate themselves in the marketplace....
Rich Communication Services is an emerging mobile messaging channel which opens up a multitude of opportunities for brands to engage customers, including via two-way...
Within the scope of brand-customer interactions, the journey from transactional to relational messaging unfolds as a strategic endeavor to deepen engagement and...
Humans primarily use natural languages to communicate both verbally and in writing. Our senses, however, allow us to receive a variety of other non-linguistic stimuli...
The pathway to conversion is no longer as straightforward as it once might’ve been. Its transformation is now guided by the principles of conversational marketing....
