Customer acquisition can be significantly more costly than retention. In fact, it may cost up to five times more to acquire a new customer than to retain an existing...
No business niche is exempt from technological transformation. The 2010s saw major changes taking place in the retail industry, traditionally associated with making...
Communication is the lifeblood of your business. From the brand name, through its story, the website, social media, product or service descriptions, to conversations...
Sustainable business isn’t just a buzzword anymore. At this point, it’s become an essential part of corporate policies. Companies across the globe are embedding...
Running a modern business puts a lot on your plate. Often it may feel like there’s not enough time in the day to tackle every item on the to-do list but one thing...
If you’re in marketing, you must’ve heard about Google’s plans to terminate support for third-party cookies. This was a big deal, and professionals across...
Any half-decent marketer will tell you that efficient communication is the backbone to customer relations and business success. One powerful strategy to help...
Relying too much on winning new clients can be a losing strategy when it comes to growth. According to recent research, customer acquisition costs have risen by...
The idea of communication requires a message transmission channel by default. In this day and age, businesses have means at their disposal to reach both...
