Every marketer knows the scenario: a carefully prepared email, SMS, or mobile push campaign goes out, but a portion of the audience doesn't react at all. They don’t...
Reach isn’t just a marketing metric. It’s a responsibility and the foundation of growth. On 28 June 2025 the European Accessibility Act (EAA) came into effect,...
The modern world of online shopping has grown to unprecedented proportions. Global e-commerce sales were estimated to reach $6 trillion in 2024 with further growth...
Video messaging is now essential in customer communication, driven by the popularity of short-form content. Platforms like Instagram Reels have shaped user habits,...
Voice messaging has become a powerful tool in conversational marketing. With the increasing popularity of voice assistants like Google Assistant, Siri, and Alexa,...
Mobile messaging has evolved from simple text exchanges into a complex ecosystem of channels and capabilities. For business leaders navigating these options, understanding...
Feeling unsure about Klaviyo? You're not alone. While Klaviyo is a popular marketing platform, many businesses find themselves looking elsewhere due to its steep...
Not every visitor who leaves an online store empty-handed is a lost opportunity. In fact, a missed conversion today could be tomorrow’s success. The secret behind...
Customer acquisition can be significantly more costly than retention. In fact, it may cost up to five times more to acquire a new customer than to retain an existing...