When considering advertising platforms, Viber might not immediately come to mind. However, with its impressive base of over one billion users and an array of native...
The discussion around Rich Communication Services (RCS) often revolves around their rich media and user engagement capabilities. But what about their security standards?...
It seems like the predominant view these days is that with the ever-rising inflation, everybody is cutting down on extra spending. The global data, however, begs...
The most impactful business messaging experience is the one that feels personal, engaging, and smooth. It should resemble a conversation rather than a pitch. A study...
SMS is an incredibly useful channel for both businesses and their customers. Its widespread adoption, directness, and immediacy have multiple use cases. However,...
When trying to engage your target audience, you need to think beyond just text. The latest mobile messaging channels allow you to do just that. How? They made it...
Email and SMS have long been the backbone of business messaging. A recent report places both of them at the top of the list of the most used mobile channels to receive...
In a world where 61% of ecommerce sales are projected to come from mobile by 2025, proximity marketing offers retailers a powerful way to drive in-store traffic...
Customer acquisition can be significantly more costly than retention. In fact, it may cost up to five times more to acquire a new customer than to retain an existing...
