Although not an absolutely necessary element of a business text message, a link is intended to deliver extra value and drive action on the customer's part. If you’re...
The Apple Push Notification Service was introduced with iOS 3.0 back in 2009 as a superior alternative to the battery-draining background processes associated with...
A new era in online marketing is upon us. We’re getting a taste of the cookieless future, as Google is testing Tracking Protection in the world’s most popular...
Convenience being extremely or very important to 82% of shoppers is a stat easily transferable to other areas of business and life in general. The idea...
Making customers stick with you isn’t easy but winning new ones is an even taller task. Once you get a client on board, you should have a number of actions planned...
The two leading Email service providers, who collectively serve around 56.6% of the global market, are gearing up to enforce a new policy. Starting from February...
When it comes to Email authentication and safety, SPF, DKIM, and DMARC stand as three key measures protecting you against spam, phishing, and other security risks....
Whether on its own or as a part of a cross-channel communication strategy, the SMS provides you with excellent means for directly reaching your customers. It’s...
Within the next two years, through 2025, the global number of Email users is projected to reach nearly 4.6 billion and keep rising. That’s 56% of the world’s...
