Every marketer knows the scenario: a carefully prepared email, SMS, or mobile push campaign goes out, but a portion of the audience doesn't react at all. They don’t...
In a world where 61% of ecommerce sales are projected to come from mobile by 2025, proximity marketing offers retailers a powerful way to drive in-store traffic...
Humans primarily use natural languages to communicate both verbally and in writing. Our senses, however, allow us to receive a variety of other non-linguistic stimuli...
Some industries in particular - banking, food and drink, travel, and ecommerce - have seen mobile apps explode in popularity. These applications create a convenient...
If you’re working on developing one, or perhaps already have a mobile app, you can increase its efficiency in a major way and improve your business outcomes by...
The idea of Qcommerce sets the stage for convergence of rapid sales and modern communication tech capabilities. Along with the evolving digital shopping experience,...
In today's business landscape, an increasing number of companies are embracing mobile applications as a tool for communicating with customers. Continuously staying...
The Apple Push Notification Service was introduced with iOS 3.0 back in 2009 as a superior alternative to the battery-draining background processes associated with...
Being a marketer, you have a lot on your plate. You're trying to employ a variety of tools and coordinate with other specialists to improve business performance...