Changes taking place in ecommerce demand strategies fostering customer loyalty. Subscription services, a growing part of the global economy, play a vital role in...
The calendar is filled with commemorative days and traditions, each brimming with commercial potential. Mother’s Day and Children’s Day celebrated...
The very first SMS was sent in late 1992. The following year it became a feature introduced by Nokia and since then it spread like wildfire, with global adoption...
As consumer-business relationships are constantly transforming, the concept of hyper-personalized messaging moves from being an option to becoming a powerful standard....
Messages sent by scammers often contain harmful links to webpages that have been developed to closely resemble the original. When a potential victim of a phishing...
SMS marketing can be a powerful tool in your arsenal but getting people to opt in for it may be a bit challenging. Giving out one’s phone number to a brand may...
The convergence of customer journey and customer experience comes off as a fundamental transformation for businesses seeking to differentiate themselves in the marketplace....
Rich Communication Services is an emerging mobile messaging channel which opens up a multitude of opportunities for brands to engage customers, including via two-way...
Within the scope of brand-customer interactions, the journey from transactional to relational messaging unfolds as a strategic endeavor to deepen engagement and...
