SMS is an incredibly useful channel for both businesses and their customers. Its widespread adoption, directness, and immediacy have multiple use cases. However,...
When trying to engage your target audience, you need to think beyond just text. The latest mobile messaging channels allow you to do just that. How? They made it...
Email and SMS have long been the backbone of business messaging. A recent report places both of them at the top of the list of the most used mobile channels to receive...
In a world where 61% of ecommerce sales are projected to come from mobile by 2025, proximity marketing offers retailers a powerful way to drive in-store traffic...
Customer acquisition can be significantly more costly than retention. In fact, it may cost up to five times more to acquire a new customer than to retain an existing...
Considering how crowded and competitive the modern digital environment has become, efficient multi-channel marketing heavily relies on leveraging the most popular...
Few things are more frustrating in Email marketing than crafting a carefully planned campaign, only to find out that many of your messages never made it to their...
The “e” in ecommerce might as well stand for “efficient”. Efficient shopping platforms, processes, and, of course, efficient communication - a crucial element...
No business niche is exempt from technological transformation. The 2010s saw major changes taking place in the retail industry, traditionally associated with making...
