TL;DR: Over 65% of emails are opened on smartphones today. If your email doesn't work on mobile, you're losing the majority of your audience before they read a single...
Email has always had two gates: delivery (did it reach the inbox?) and attention (did a human decide it was worth opening?). What’s changing now is that the second...
More and more companies are using verified Viber messages to communicate with their customers - sending delivery updates, authorization codes, order confirmations,...
TL;DR: Customer loyalty is declining while acquisition costs keep climbing. A 5% improvement in retention can increase profits by up to 95%. This article shows how...
AI in email marketing strategy works when you give it three things: a clearly defined audience, a documented workflow, and alignment between your marketing and technology...
TL;DR: Email deliverability measures whether your messages reach the inbox – not just whether they were technically sent. According to Validity’s 2025 Benchmark...
A thank you page is often the first thing people see after they take an action: subscribe, order, download, or send a message. It looks simple, which is why it’s...
Many organizations may think of “thank you” messages in terms of just being polite extras. However, they’re an essential part of a grander system: the moment...
TL;DR: MMS is a mobile messaging format that lands directly in a customer's native SMS app, no app install required. It supports images, GIFs, and video, and allows...
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