Design interactive RCS campaigns that go beyond one-way messaging, so your customers can engage and respond. With MessageFlow’s visual builder, you can combine content, buttons, and rules to create conversation flows tailored to your communication goals – all without writing a single line of code.
Use RCS to create engaging campaigns, personalized recommendations, and two-way customer interactions. Let customers explore options that interest them and move seamlessly through each step – all within the messaging app they already use every day.
Not sure where to start? Talk to one of our experts. We’ll walk you through RCS Flow Studio’s capabilities using real-world examples and help you choose an approach that fits your goals.
Build your RCS flow from the first message to the final interaction. Choose from ready-made content, logic, and integration blocks, place them on the canvas, and connect them to create each step of the conversation. See the entire conversation structure at a glance and define exactly what happens when a customer responds.
Choose the right message format for every interaction. Ask questions using text messages. Showcase a single offer with an RCS card or display multiple products and services in a carousel. Add images, videos, audio files, or PDF documents to enrich the experience.
Use ready-made templates to launch campaigns faster. Customize a basic template to fit your needs or build a conversation flow from scratch. Save your project for future use. You can also reuse flows from previous campaigns instead of starting over every time.
Different customers look for different products and need different information. With RCS Flow Studio, you can design conversation paths that adapt to each recipient’s previous choices. Customers select what interests them, and your configured rules guide them to relevant content or the next action.
Bring data from your CRM, e-commerce platform, or other business systems into your RCS flows. With simple API integrations, you can connect customer conversations directly to your sales and support processes.
Use the HTTP Request block to exchange data with external systems during a conversation. Retrieve order status information, look up customer details, or send an inquiry to your CRM. Store API responses in variables and use them to personalize subsequent messages or determine the next conversation path.
Use dynamic carousels to display products and offers based on API data. Pull the latest information directly from your systems, including product descriptions and images. There’s no need to create every card manually or update content in the builder whenever your offers change.
Once you’ve designed your conversation in RCS Flow Studio, prepare it for delivery. Preview your messages, check the key connections between blocks, and use your completed flow in the Campaigns module to reach your target audience.
Use the preview feature to see how individual messages will appear. Save your flow as a draft if you want to return to it later. When you mark it as ready, the builder validates key connections between blocks, including Decision rules and Timer outputs. This helps you identify configuration errors before launching your campaign.
In the Campaigns module, select a verified RCS Brand Agent and your completed flow. Choose a contact group or a dynamic segment created with MessageFlow Segments. Launch your campaign immediately or schedule it for a specific date and time.
Don’t leave out recipients who can’t receive RCS messages. Enable optional SMS fallback and prepare an alternative message. You can personalize the content, include tracked links, and test your SMS before sending.
Want to help customers find the right products, learn more about their preferences, or answer their questions faster? Talk to our experts. We’ll show you RCS Flow Studio in action and help you design a conversation flow tailored to your business needs.
No. With RCS Flow Studio, you can add messages, connect blocks, configure rules, and design every step of the conversation without writing code. If you want to use data from your CRM, e-commerce platform, or another system, setting up the API integration may require assistance from your technical team.
A single RCS message (Single) lets you send text or rich media content without creating a multi-step conversation. An RCS Flow connects multiple messages into an interactive conversation. Each step can depend on customer responses, button selections, and predefined rules.
Yes. In addition to tapping predefined replies using buttons, recipients can enter their own text. You can store their responses in variables and use configured rules to determine the next step in the conversation. RCS Flow Studio follows predefined logic rather than using AI to automatically interpret natural language.
Yes. The HTTP Request and Dynamic Carousel blocks let you connect your flow to external APIs, retrieve information from your business systems, and send conversation data back to them.
For example, you can check order statuses, retrieve product information, or submit inquiries to your CRM. Integrations require a properly configured API and appropriate access permissions.
You can preview individual messages in the builder and test integrations using sample data. When you mark your flow as ready, the system also validates key connections, including Decision rules and Timer outputs.
Before launching your campaign, we recommend sending a test message to your own phone. This lets you check how text and rich media appear on the device, including image cropping and spacing. It’s also worth testing every planned conversation path to make sure the entire experience works as intended.
You can enable SMS fallback so recipients who can’t receive an RCS message automatically get an alternative SMS you’ve prepared. This feature requires an activeSMS service in your Messageflow’s account and a configured sender. SMS messages are billed separately. SMS fallback delivers alternative content but does not replicate the interactive RCS conversation.