Retail and ecommerce messaging platform

Turn first-time buyers into repeat customers

As acquisition costs rise, retention, repeat purchase rate, and customer lifetime value matter more than ever. With 140,000 brands worldwide using our technology, we know how to build communication journeys that keep customers engaged long after their first purchase.

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71%

of consumers shop with the
same brand across multiple
channels

1,5x more

is spent each month by
omnichannel customers

6 channels

connected through
a single MessageFlow API

Helping 140,000 brands turn customer communication into business results

Connect every touchpoint into one customer journey

Bring SMS, email, mobile push, RCS, WhatsApp, and Viber together in a single ecommerce messaging platform. Guide customers seamlessly from consideration and purchase through post-purchase engagement and their next order. Use customer interactions to shape each journey and choose the right message, channel, and moment.

Choose the right channel for every moment
- Use behavioral data, previous interactions, and journey stage
- Match email, SMS, push, RCS, WhatsApp, or Viber to the goal
- Trigger follow-up communication based on customer actions and events
Result

Move customers towards the next action through the right channel at the right time.
Measure the journey, not just the message
- Track campaigns with branded links, analytics parameters, and promo codes
- Connect delivery, open, and engagement data with your own systems
- Follow customer behavior across channels and touchpoints
Result

See how the entire journey performs and make smarter decisions about channel mix and spend.
Make it easier to buy
- Deep-link customers from push notifications straight to a product, cart, or app screen
- Use action buttons, suggested replies, and product carousels in RCS and messaging apps
- Remove unnecessary steps between the message and checkout
Result

Reduce friction and give customers fewer opportunities to drop out before purchase.
Get more from your channel mix
- Prioritize channels based on cost, purpose, and expected response
- Use Message Booster to switch channels only when the customer does not respond
- Start with push or email and use SMS when an additional touchpoint is needed
Result

Cut unnecessary sends and control communication costs without breaking the customer journey.
Protect your deliverability
- Benefit from direct connections to mobile network operators and technical relationships with email providers
- Protect sender reputation with controlled IP warm-up and CSA standards
- Work with deliverability experts to monitor performance and resolve issues quickly.
Result

Get more messages in front of customers when they matter most.
Reach customers while the offer still matters
- Handle high-volume sends within tight campaign windows
- Run Black Friday, flash sale, and product launch campaigns without deliveries stretching over hours
- Keep marketing traffic separate from critical communication with MessageFlow Priority
Result

Reach large audiences within the right window without disrupting transactional messages.
Add new channels without another migration
- Connect MessageFlow to your existing stack through APIs, SMTP, or ready-made integrations,
- Start with the channels you need now and add new journeys, markets, and volumes
- Connect your communication layer to your CRM, CDP, MA, or other systems.
Result

Expand your customer journeys without replacing the technology you already rely on.

Build loyalty and grow customer lifetime value across every channel

Our expert will review your customer journey, data, and channel mix to identify opportunities to improve engagement, cut unnecessary sends, and turn more customers into repeat buyers.

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Manage the entire shopping journey from one platform

Bring sales campaigns, transactional messages, in-app notifications, and post-purchase communication into one environment. Use a single API or interface to simplify integrations, launch campaigns faster, and keep communication consistent across channels.

Promotions and offers

Create interactive RCS and OTT campaigns with carousels, rich media, and CTAs
Send SMS and email campaigns with promotions, recommendations, and discount codes
Personalize communication based on customer data
Combine channels into cascades triggered when there is no response

Abandoned cart recovery

Send push notifications with deep links directly to the cart
Remind customers about unfinished purchases via email or SMS
Use tailored offers and discount codes
Trigger push → email → SMS cascades based on customer response

Loyalty programs

Send SMS and email reminders about expiring points, coupons, and offers
Personalize product carousels using purchase history and customer activity
Create interactive RCS and OTT journeys that let customers activate offers directly within the message
Use campaign identifiers to link specific communications to online or in-store purchases

Transactional notifications

Send order, payment, delivery, and return confirmations via SMS, email, push, RCS, Viber, and WhatsApp
Use push and OTT as the first channel and SMS as a fallback
Separate transactional communication from campaigns with MessageFlow Priority
Handle multimillion-message volumes even during peak sales periods

In-app notifications

Send mobile push notifications for promotions, launches, and limited-time offers
Take users directly to a product, cart, or payment screen with deep links
Trigger notifications based on behavior and in-app activity
Combine push with SMS, email, RCS, and Viber, using fallback when there is no response

Interactive customer support

Automate two-way customer support with AI chatbots across RCS, WhatsApp, and Viber
Use suggested replies and action buttons to guide customers through the next steps
Handle order statuses, deliveries, returns, and complaints through interactive journeys
Present products, instructions, and order information in rich cards

Choose the right channel for every customer moment

Bring marketing, transactional, and operational communication across SMS, email, mobile push, RCS, Viber, and WhatsApp into one platform. Build connected omnichannel retail communication journeys, compare channel performance, and invest where it drives the most value. Manage everything from one dashboard, with unified reporting and a single invoice.

Channels

Send time-sensitive promotions, unique discount codes, abandoned cart reminders, and order updates. Direct connections to mobile network operators and infrastructure built for millions of messages make SMS for ecommerce a reliable choice even during peak shopping periods.

Discover SMS

Create personalized campaigns with offers, product recommendations, discount codes, and dynamic content. Automate abandoned cart and post-purchase emails, while dedicated infrastructure, SPF, DKIM, and DMARC authentication, and expert deliverability support help protect performance at scale.

Discover Email

Bring customers back to your app with promotions, back-in-stock alerts, abandoned cart reminders, and loyalty updates. Deep links take them straight to the relevant product, offer, or cart, while Message Booster can automatically switch to another channel if the notification goes unread.

Discover Mobile Push

Engage customers with promotions, recommendations, coupons, reminders, and order updates enriched with media and action buttons. Enable two-way conversations and use Viber alongside SMS, email, and push as part of a broader omnichannel journey.

Discover Viber

Combine scalable automation with the convenience of one-to-one conversation. Send offers, notifications, OTPs, and support messages while giving customers an easy way to reply, make a choice, or move straight to the next step.

Discover WhatsApp

Turn product messages into interactive shopping experiences with carousels, images, video, rich cards, and action buttons. A verified sender profile builds trust, while two-way interactions let customers explore products, activate offers, or check an order status without leaving the conversation.

Discover RCS

Functions

MessageFlow Priority

Keep critical and transactional traffic separate from high-volume marketing campaigns. MessageFlow Priority runs on an independent server pool, so order confirmations, OTPs, and other time-sensitive messages can be processed without competing with promotional traffic.

Discover MessageFlow Priority

Message
Booster

Define your channel sequence and let Message Booster automatically move to the next channel when a message goes unread. Start with push or email, for example, and use SMS only when an additional touchpoint is needed.

Discover Message Booster

MessageFlow Segments

Increase campaign conversions with up-to-date customer data. Connect multiple data sources, build precise customer segments, and automate communication to reach the right people at the right time.

Discover MessageFlow Segments

home&you achieved a 3.29% SMS conversion rate – double the market average

An omnichannel ecommerce strategy spanning SMS, email, and RCS helped home&you drive more conversions and stronger customer engagement across online and offline channels.

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3,29%

average conversion rate
from SMS campaigns
twice the market average

71,52%

average SMS 
engagement rate

2 mln

emails sent 
every month

See why thousands of brands use MessageFlow

I believe that RCS is the future of customer communication. It not only helps build brand image but also allows us to present our collections and full product offerings in a modern and engaging way.

Advanced email and SMS solutions provide high deliverability and security, making our campaigns more effective.

MessageFlow is our primary tool for mobile customer communications. It provides high throughput and strong SMS deliverability on favourable commercial terms.

Turn disconnected touchpoints into connected customer journeys

Start with the channel or use case that can make the biggest difference today. Then add new touchpoints as your needs grow – without rebuilding your existing technology stack.

Analysis

We review your customer journey, channels, data, and integrations to identify where better communication can drive more conversions, repeat purchases, and better customer experiences.

Integration

We connect MessageFlow to your ecommerce platform, OMS, CRM, app, or loyalty program so you can trigger messages based on real customer actions and data.

Pilot

We roll out selected journeys to a portion of your audience and validate everything from deliverability and throughput to channel sequencing, fallbacks, and customer response.

Scaling

We roll successful journeys out across more channels, use cases, and higher volumes. We also prepare your infrastructure for peak periods and, where needed, keep high-volume campaigns separate from critical transactional traffic.

Optimization

We use performance and behavioral data to continuously improve your journeys. Refine channel sequencing, add new touchpoints, and uncover new ways to drive retention, repeat purchases, and lifetime value.

Find new ways to turn more customers into repeat buyers

During the consultation, we’ll review your customer journey, current channels, and priority use cases. We’ll identify where you can improve performance, drive more repeat purchases, and reduce communication costs – without replacing the technology you already use.

Book a consultation with an expert

FAQ: Frequently asked questions about email and SMS for ecommerce

Email, SMS, and mobile push are the most common combination. Email supports rich campaigns and transactional messages, SMS is effective for fast alerts and OTPs, and mobile push re-engages app users. RCS and Viber add rich-media, conversational experiences and can also support expansion into selected markets where these channels are particularly popular.

MessageFlow acts as the delivery layer beneath your existing CDP, marketing automation platform, app, or ecommerce system. Segmentation, campaign logic, and send timing remain within your existing technology stack.

It depends on factors such as category, margin, and purchase cycle. For most Polish online stores, email is the foundation for campaigns and transactional messages, while SMS handles alerts and OTPs. Mobile push becomes relevant when you have a mobile app. RCS and Viber are worth considering when you want to test richer media experiences with specific customer segments.

Plan three things early: separate critical traffic such as OTPs, 2FA, and confirmations from marketing campaigns, ideally through separate server pools such as MessageFlow Priority; test integrations and templates outside peak hours; and define sending limits and support escalation paths in advance.

Customer data is processed and stored within the EEA. MessageFlow data centers are located in Poland and Germany.

Communication channels

Advanced features

Integrations

Turn first-time buyers into repeat customers