Step-by-Step Guide to SMS Marketing
SMS • August 20, 2025 • 48 min • English
About the webinar
Well-crafted SMS campaigns can trigger immediate responses, drive high CTRs, and generate real revenue. But to get those results, you need to know what to send, when, and how. In this practical webinar, MessageFlow expert – Marcin Drewek, Senior Customer Service Specialist – will guide you through creating SMS campaigns that deliver, engage, and convert.
What you’ll learn during the webinar:
- Understand different types of SMS messages (promotional, transactional, and bulk) and learn the best use cases for each.
- Get clarity on regulations and compliance. Learn when opt-in consent is required, how to protect against smishing, and how to meet security standards.
- Learn how to design effective SMS campaigns, from branded Sender IDs and personalized content to perfect timing.
- Optimize performance and avoid common pitfalls. Discover the KPIs that truly matter, how to read campaign reports, and where to improve.
- Integrate SMS into your broader strategy.
AGENDA
- SMS applications
- Legal compliance and safety
- Technological aspects
- Smishing
- SMS campaign development
- Good practices
- SMS in communication strategy
