Email Deliverability: How to Avoid the Spam Folder
Email • July 22, 2025 • 62 min • English
About the webinar
Every email can be a potential lead, a sale, or a critical transaction. But what if your messages never reach your audience? Today, deliverability is one of the most essential topics of email marketing and the first step towards effective communication.
In this webinar, you’ll learn what happens to an email from the moment you hit ‘send’ to when (and if) it lands in the inbox. We’ll show you what influences how providers evaluate your emails and how to avoid costly mistakes that keep your messages from reaching your customers.
What you’ll learn during the webinar:
- Understand what deliverability means – discover the difference between transactional and marketing emails, and learn why separating this traffic is essential.
- Master the technical fundamentals, including SPF, DKIM, DMARC, BIMI, IP, and domain warm-up, as well as sender reputation – learn how to properly set up the infrastructure that determines whether your emails get delivered.
- Learn how to monitor and analyse your sending – find out how to measure success beyond open rates and which metrics matter.
- Keep your contact list clean and healthy – learn what spam traps and bounces are, and how list segmentation can protect your sender reputation.
- See practical examples – discover how to integrate with CRM systems or e-commerce platforms, and when it’s worth having dedicated expert support.
AGENDA
- Types of mass mailings
- The email delivery journey
- About deliverability
- Providers
- Best practices
- Authentication
- IP addresses
- Types of bounces
- How to measure and interpret data
- Use case
