Richer content, faster service, and reliable transactional communication at scale. Reach your audience through WhatsApp Business Platform and deliver consistent communication in a channel your customers already use.
WHATSAPP BUSINESS SOLUTION PROVIDER
Bring marketing, sales, and customer service together
3.3 bn
monthly WhatsApp users
175 mln
users contact businesses via WhatsApp Business Platform every day
40 mln
users every month browse business offerings on WhatsApp
Helping 140,000 brands turn communication into business results
Drive conversions across the entire customer journey with WhatsApp Business Messaging
Combine the scale of automated communication with the convenience of direct conversations on WhatsApp Business Platform. Reach customers with offers, notifications, OTP codes, and support in a channel where they can immediately reply, make a choice, or move to the next step in the process.
Generate more sales conversations
Shorten the path from interest to conversation. Direct users straight into a WhatsApp marketing chat from an ad, website, email, app, or offline material.
Result
More conversations started and fewer leads lost.
Increase average order value
Present offers directly in conversations and guide customers from recommendation to purchase. Show products based on purchase history, interests, or abandoned-cart contents, then make selection easier with interactive lists and buttons.
Result
A shorter path to purchase, more recovered carts, and more effective upselling.
Simplify login and authentication
WhatsApp enables businesses to send OTP codes and confirmations, helping simplify login, authentication, and account recovery while reducing the number of steps required to complete the process.
Result
Fewer abandoned logins, transactions, and forms.
Automate customer service without compromising quality
WhatsApp enables businesses to automate responses to questions about orders, deliveries, returns, complaints, and product availability. A chatbot can handle repetitive requests and route cases that require an individual decision for further support.
Result
Serve more customers without proportionally increasing your team size.
Complete processes without leaving WhatsApp
WhatsApp enables users to complete an entire task without leaving the app. With interactive flows, customers can enter their details, choose a date, submit a request, or complete registration without opening an external webpage.
Result
Fewer processes abandoned after users are redirected to external forms.
Turn WhatsApp Business Platform into a channel that genuinely drives results
See how to connect WhatsApp with your data, systems, and other communication channels. During the consultation, you’ll receive specific recommendations for implementation, integration, and communication scenarios that can help increase reach, conversion, and ROI.
Launch WhatsApp Business for enterprise in four steps
From account setup to your first message, the MessageFlow team will guide you through the entire process and help you avoid issues that could delay your launch.
Create your company’s WhatsApp Business account, connect your phone number, and complete business verification with Meta.
Create templates for campaigns, notifications, and authentication codes. We’ll help you align them with Meta requirements and guide them through the approval process.
The MessageFlow team will prepare the setup required to launch WhatsApp Business.
Send messages through a channel your customers already use every day.
WhatsApp Business Platform helps you communicate faster when it matters most
WhatsApp lets you bring campaigns, notifications, authentication, and customer service together in one channel. Customers can do more than simply read a message – they can respond instantly, make a choice, or take the next step.
Turn interest into purchases and recover lost sales without leaving WhatsApp
- Personalized promotions and recommendations
- Seasonal campaigns and product launches
- Upselling and cross-selling,
- Abandoned-cart recovery
- Order and payment confirmations
- Returns and complaint handling
Reduce delivery-related inquiries and let customers manage shipments themselves
- Shipment status and tracking
- Selecting or changing a delivery date
- Delivery confirmation
- Sharing location
- Contacting the courier or customer service
- WhatsApp notifications about delivery issues
Deliver important information through WhatsApp Business, where customers can immediately confirm an action or contact an advisor
- OTP codes and authentication
- Transaction and payment alerts
- Payment reminders
- Application or claim status updates
- Scheduling a call with an advisor
- Sending documents and instructions
Already using WhatsApp Business?
Get an audit of your current setup
Together, we’ll review your phone numbers, WABA account, templates, integrations, and key communication scenarios. We’ll show you what is worth keeping, where performance can be improved, and how to minimize the risks associated with a potential migration.
Frequently asked questions about
WhatsApp Business for companies
Yes. Users should explicitly consent to receiving communications via WhatsApp. It should be clear that the consent applies specifically to this channel, rather than to marketing communications from the brand in general.
There are two main ways to collect consent. The first is through a traditional form, for example on a website, with a separate checkbox for WhatsApp communications.
The second is a user-initiated opt-in, where the user starts the conversation with the brand on WhatsApp – for example by scanning a QR code, clicking a link, or using a button that opens a WhatsApp chat. From there, the brand can guide the user through an opt-in flow, collect the necessary contact details, and obtain consent for future communications.
This approach is particularly valuable because the opt-in takes place directly within WhatsApp. The user actively chooses to enter the channel and initiate the interaction, making it clear that they understand which communication channel they are opting into.
WhatsApp distinguishes between pre-approved templates and free-form messages sent during an active customer service window. Templates are divided into marketing, utility, and authentication messages.
No. Approval is required for templates used to initiate communication outside the active customer service window. Once a user starts a conversation, the business can reply with free-form messages for 24 hours.
The company prepares the content, selects a category, and submits the template to Meta for review. A template can contain text, variables, multimedia, and interactive elements. It must comply with WhatsApp’s policies regarding content and communication quality.
In many cases, yes. The number must belong to the company, allow the required verification to be completed, and meet Meta’s technical requirements. Its current connection to another WhatsApp account should be checked before implementation.
Verification may be required to gain full access to WhatsApp Business Platform and scale its use. Your organization details, website, and submitted documents should be consistent with one another.
Yes. We’ll help you connect WhatsApp Business. But first, your company needs to:
- create a company profile in the Meta environment,
- complete the registration and verification required by Meta within Business Portfolio,
- activate your WhatsApp Business profile.
Once these steps are complete, we support the integration setup and launch of the channel within our platform.
Unlike some other channels, such as RCS or Viber, WhatsApp Business registration and verification require active involvement from the customer and cannot be completed entirely by MessageFlow.
WhatsApp Business pricing depends, among other factors, on the type of message, the recipient’s country, and Meta’s current pricing model.
In 2026, Meta is introducing significant changes to its pricing model. From August 1, 2026, Meta Business Agent is billed based on token usage.
Because pricing varies across markets, message types, and WhatsApp use cases, it is better not to base calculations on a single universal rate. Contact our team to calculate the cost for your markets, message volume, and intended WhatsApp use cases.
Infobip highlights communication encryption, the requirement to obtain appropriate consent, and the use of approved templates for business-initiated communication.
The MessageFlow website should additionally explain:
- how data is processed,
- the respective roles of MessageFlow, Meta, and the customer,
- data retention,
- access controls,
- logging,
- European regulatory requirements,
- the incident-management process.
Launching WhatsApp Business Platform involves two key steps:
- Set up and verify your company profile with Meta – create a Business Portfolio, configure your WhatsApp Business profile, and complete the verification required by Meta.
- Test your communication and start sending – together, we configure the integration, test key scenarios, and prepare the channel for launch.
Yes. Meta takes recipient reactions to communication into account, among other factors. A high number of blocks or reports, or repeatedly sending unwanted messages, can negatively affect account quality, restrict sending capabilities, and, in extreme cases, result in the account being blocked.
For this reason, communication should be sent to recipients who have provided the appropriate consent, and its quality should be monitored regularly.