Cookie Policy
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1. What are cookies?

Cookies are small text files that are saved on your computer or mobile device when you visit our Websites. They allow the Websites to “remember” your actions and preferences (e.g., login, language) over a period of time.

We also use other technologies similar to cookies (e.g., pixels, tags). These technologies are used to transmit data collected during your visit to the Websites to external applications (e.g., analytical tools). To manage these technologies, we use the Google Tag Manager (GTM) tool, which enables the controlled implementation and configuration of tags in accordance with your consent settings. In this Cookie Policy, we collectively refer to all these technologies as “cookies”.

2. How and why does Vercom use cookies?

2.1. While using our Websites, Vercom and its partners may save cookies in your web browser.

2.2. We use the following categories of cookies on our Websites:

• strictly necessary – enable the proper functioning of the Websites, logging into services, ensuring security (e.g., fraud detection using tools such as e-Hawk), and managing your consents;
• analytical – allow us to understand how users interact with the Websites, which subpages are the most popular, and how we can improve our services (we use, among others, Google Analytics);
• functional – used to remember your settings (e.g., language selection, Intercom chat support);
• marketing – help in delivering personalized advertisements and measuring the effectiveness of our marketing campaigns (we use, among others, Google Ads, LinkedIn Insight Tag).

Strictly necessary cookies are saved automatically as they are essential for the proper functioning of the Websites. The remaining categories of cookies (analytical, functional, marketing) are saved only upon obtaining your consent.

2.3. We use tools provided by external entities (partners) that may save cookies on your device. They are used to conduct analytics, adjust content to your preferences, and for marketing purposes. The rules for the collection and processing of information by these entities are set out in their own privacy policies. This applies in particular to the entities mentioned above, i.e., Google, LinkedIn, and Intercom.

2.4. Information obtained through cookies and similar technologies may, in certain situations, constitute personal data. Detailed information on how we process your personal data and what rights you have can be found in our Privacy Policy.

2.5. We store data collected via cookies only for the period necessary to achieve the purposes for which they were collected (e.g., for the duration of the session or for the period specified in the cookie parameters).

2.6. To manage user consents and monitor cookies on the Websites, we use the CookieHub platform. Thanks to this, the list of cookies presented in this Cookie Policy is automatically verified and updated, which ensures access to precise information about the technologies we use.

Our Websites use the Google Consent Mode mechanism, which ensures that Google tools (Google Analytics 4, Google Ads) respect your consent settings expressed via the CookieHub platform. In the absence of consent for analytical or marketing cookies, these tools operate in a restricted mode, without using cookies to identify the user.

3. What types of cookies does Vercom use and how long are they stored?

3.1. Types of cookies:

• first-party cookies – cookies belonging to Vercom and placed by Vercom on your device;
• third-party cookies – cookies placed by external websites whose services we use (e.g., Google, LinkedIn).

3.2. Cookie storage duration:

• session cookies – cookies are deleted from the device after closing the web browser;
• persistent cookies – cookies stored on the user’s device until they are manually deleted or expire.

3.3. Below is an automatically updated list of cookies used on our Websites, divided into categories. This list is generated by the CookieHub platform, which guarantees it is up to date: