Conversion growth with omnichannel eCommerce campaigns

In the home décor industry, maintaining consistent customer communication is essential for building loyalty and driving sales growth. To achieve this, an increasing number of brands are turning to omnichannel communication – a strategy that enables them to respond quickly to customer needs while building lasting relationships.

home&you, a leading brand in the home décor segment, set out to boost customer engagement and increase traffic across both online and offline channels. To achieve these goals, the brand implemented an omnichannel eCommerce communication strategy in partnership with MessageFlow, a CPaaS (Communication Platform as a Service) provider that combines advanced communication tools with dedicated expert support.

Optimizing SMS campaign costs in the home décor industry

Previous SMS campaigns, managed through a foreign provider, resulted in high operational costs and limited scalability. To overcome these challenges, home&you sought a local partner capable of offering competitive pricing, full data security, and reliable infrastructure – especially critical during peak sales periods such as seasonal promotions and holiday campaigns.

Enhancing email deliverability at scale

With more than 2 million emails sent each month, home&you faced the challenge of maintaining high deliverability rates while ensuring consistent campaign performance. The brand needed a stable, integrated solution to streamline marketing communications and ensure smooth operation within its existing technology ecosystem.

Collaboration with the MessageFlow team enabled home&you to reduce marketing communication costs and increase the effectiveness of both email and SMS campaigns. The implemented solutions offer advanced analytics, empowering the brand to make data-driven decisions and respond quickly to changing customer needs.

By combining technical expertise with strategic guidance, the home&you team can efficiently test new communication formats and continuously optimize its omnichannel eCommerce campaigns for maximum performance and impact.

How did home&you reduce SMS communication costs?

Through MessageFlow’s direct connections with GSM operators, home&you ensures instant message delivery with superior reliability. As a result, SMS campaign performance reaches conversion rates of up to 5%, even when targeting hundreds of thousands of recipients.

This level of efficiency stems from a data-driven approach, enabling real-time performance monitoring and agile optimization of marketing activities – maximizing results while minimizing costs.

Benefits of integrating email and SMS within a single ecosystem

As part of the collaboration with home&you, the entire communication system was integrated with the marketing automation platform via the SMTP protocol. This setup enables the brand to send over 2 million emails each month within a unified omnichannel ecosystem – ensuring top-tier deliverability powered by the MessageFlow Email API.

By consolidating multiple communication channels into a single platform, home&you gains greater control, improved operational efficiency, and centralized visibility into customer interactions – all of which contribute to more consistent and effective marketing performance.

How RCS supports home&you seasonal campaigns

Following MessageFlow’s recommendations, home&you began testing RCS (Rich Communication Services) – an enhanced messaging format that brings rich media elements to traditional SMS. RCS allows the inclusion of images, CTA buttons, and branding elements directly within the native messaging app, making campaigns more visually engaging and interactive.

The initial RCS campaigns have opened new opportunities for customer engagement, allowing home&you to present offers in a more dynamic, visual format. This innovation represents another step toward delivering a modern, seamless user experience – regardless of the communication channel.

With the support of the MessageFlow team, home&you now operates communication channels that actively drive sales and enable rapid responses to customer needs. Targeted SMS and email campaigns have significantly increased customer engagement, resulting in higher website traffic and a growing number of transactions both online and in-store.

Regular eCommerce omnichannel campaigns have helped build familiarity with the brand’s messaging, enhancing their long-term effectiveness and strengthening customer relationships over time.

Seamless SMS communication with high conversion

Since implementing MessageFlow, SMS has become one of home&you’s most effective sales channels. The platform eliminates friction between marketers and customers, enabling fast, reliable campaign launches and smooth communication at scale.

By reducing costs and adopting a comprehensive omnichannel strategy, the eCommerce brand has achieved a higher return on investment and gained the flexibility to scale marketing activities more efficiently.

High email deliverability and campaign performance

Integrating the email channel with the MessageFlow platform enabled home&you to improve campaign effectiveness and maintain high deliverability rates, even with a monthly volume exceeding 2 million messages.

Through a direct connection with the marketing automation system, the brand gained full control over campaign distribution, access to advanced analytics, and the ability to continuously optimize content for better results.

Ongoing deliverability support from MessageFlow’s experts ensures strong audience engagement and a consistent communication experience across all channels.

RCS as an effective tool for seasonal campaigns

The introduction of the RCS channel created new opportunities for testing innovative and engaging communication formats. Enhanced analytics enable detailed tracking of engagement metrics, including opens, clicks, and content interactions.

The first RCS campaigns, launched during Christmas and Easter, featured interactive product carousels and direct links to specific offers, effectively shortening the purchase journey and driving higher conversion rates.

Summary of the collaboration between MessageFlow and home&you

• Effective communication automation – The integration of SMS, email API, and RCS channels within a single omnichannel eCommerce ecosystem enabled home&you to streamline marketing processes, reduce operational costs, and gain greater control over campaign performance.
• Increased customer engagement – Personalized, recurring campaigns have helped maintain high levels of audience activity and directly increased conversion rates across both online and offline channels.
• Modern approach to mobile communication – The introduction and testing of RCS messaging demonstrated that rich, interactive formats enhance the visual appeal of campaigns and open new opportunities to build stronger, more engaging customer relationships.