The BADANIA.PL platform needed a stable, high-speed SMS notification system that would give doctors instant access to patients at the most sensitive stages of the diagnostic process – confirming appointments, issuing electronic referrals, and sharing test results online.
How do you maintain continuity in critical medical workflows?
Sending SMS authorization codes required to process e-referrals had to happen in real time, without delays and with guaranteed reliability. Any disruption in communication could compromise the safety and integrity of the medical process.
How do you guarantee data security and stability as communication volume grows?
With hundreds of thousands of patients using the platform, BADANIA.PL needed a system capable of handling both transactional SMS messaging and large-scale preventive-care campaigns. The solution had to meet the highest standards of medical data protection and regulatory compliance while ensuring fully reliable communication and uninterrupted operations for healthcare facilities.
Maintaining top-tier data security and meeting the strict requirements governing healthcare communication was therefore absolutely essential.
After analyzing BADANIA.PL’s needs, we implemented a comprehensive communication model built around SMS sending, fully supporting both transactional processes and preventive-care messaging. A key element was integrating the client’s system with the MessageFlow platform via the SMS REST API, enabling instant and highly stable message delivery.
A real-time smart SMS notification system
With the newly implemented bulk SMS notification framework, doctors and patients receive appointment reminders, referral information, and online test result alerts in real time. A custom SMS sender ID enhances trust and credibility, while short links make it possible to track the performance of preventive-care campaigns and seamlessly direct patients to specific pages within the platform.
Centralizing SMS notifications
All SMS communication processes were consolidated into a single, unified MessageFlow ecosystem. This centralization simplifies the management of both individual messages and large-scale campaigns, while ensuring the platform can quickly scale as the patient base grows.
This approach guarantees full data security and compliance with legal requirements in the laboratory and healthcare sector. As a result, hundreds of thousands of BADANIA.PL users receive their notifications instantly and predictably, strengthening patient trust and streamlining the entire diagnostic experience.
How does SMS platform improve doctor-patient communication?
By using medical-grade SMS communication, BADANIA.PL is able to:
- Provide immediate access to appointment schedules and referral information.
- Minimize the risk of missing important medical updates.
- Simplify test execution and help patients monitor their diagnostic progress.
The solutions delivered by MessageFlow have significantly improved information flow within BADANIA.PL and strengthened patient trust in the platform. SMS notifications facilitate test execution, reduce errors, and shorten the overall diagnostic process. With an intuitive, low-risk system for handling orders and referrals, electronic documentation at BADANIA.PL has become a true alternative to traditional paperwork.
Efficient handling of e-referrals and online payments
With improved delivery of transactional SMS messages, doctors can issue referrals quickly, and patients can easily complete their online payments. The entire journey – from referral to purchase – becomes smoother, faster, and requires minimal effort from the user.
SMS as a key tool for preventive care initiatives
With MessageFlow’s support, SMS sending has become an essential channel for BADANIA.PL’s preventive and educational activities. Regular campaigns inform patients about health initiatives, diagnostic packages, and seasonal discounts. Their performance is easy to track thanks to short links directing users to specific pages within the platform. Clear reporting and real-time analytics strengthen campaign effectiveness and increase patient engagement.
How SMS notifications improve the patient experience
The partnership between BADANIA.PL and MessageFlow has streamlined the entire diagnostic workflow starting with e-referrals and ending with online test results through the automation and centralization of bulk SMS notifications. A stable, scalable infrastructure now enables fast, secure, and compliant delivery of critical information to hundreds of thousands of patients, increasing both engagement and trust in the platform.
Advanced analytics powered by short SMS links and campaign tracking has allowed BADANIA.PL to precisely optimize its operations. The result is faster test processing, smoother online service, and communication that genuinely enhances the quality of healthcare provided.
