10+ RCS Messaging Examples and Use Cases to Boost Your Communication Efforts

The most impactful business messaging experience is the one that feels personal, engaging, and smooth. It should resemble a conversation rather than a pitch. A study by Salesforce found that 71% of customers expect companies to offer a conversational, real-time chat bot. Additionally, 88% of consumers report that interactive content engages them more than static content. 

Well, it just so happens that this is exactly what Rich Communication Services (RCS) bring to the table. They provide marketers with the tools they need to build interactive, branded customer experiences. As such, they create ideal conditions for a digital dialogue, perfectly fit for the mobile age.

If you haven’t seen Rich Communication Services in action just yet, keep reading! In this article, you will find a number of RCS messaging examples. By exploring these examples, you should gain valuable insights into how RCS can enhance your marketing campaigns.

What is RCS messaging?

Rich Communication Services (RCS) are an advanced messaging protocol designed to take the mobile messaging experience to the next level. Building on the strengths of their predecessors, SMS and MMS, RCS retains the directness, immediacy, and global reach that make texts so effective. At the same time, they take things a step further by adding a bunch of advanced features like rich media sharing, interactive buttons, and product carousels.

With their robust functionality, RCS allows businesses to deliver personalized, branded messages directly within a user’s default messaging application. This creates a more immersive and impactful experience that captures attention and enhances engagement. To learn more about how this technology works, check out our detailed guide to RCS messaging.

How can your business take advantage of RCS messaging?

Rich Communication Services provide businesses with a suite of features designed to encourage customer interaction and build trust. 

• They allow you to use your own branding, including your logo and brand colors. This makes RCS superior to a regular SMS, which only displays your sender name.
  
• RCS supports various types of rich media. It makes it possible for you to share high-quality images, videos, or even audio files. This makes messages more engaging and informative. 
  
• RCS messages are equipped with reply buttons. These buttons are a great way to facilitate easy engagement. The user simply has to click a button to browse different product options or take specific actions, streamlining the interaction and improving conversion rates.
  
• RCS enables secure payments through a Google Wallet integration, allowing businesses to facilitate transactions within the conversation.
  
• RCS messages can also include QR codes, which serve multiple purposes, such as providing quick access to websites, tickets, promotional content, or exclusive offers. They can make it easier for customers to act on the message.

Overall, the interactive features of Rich Communication Services make it easier for businesses to create frictionless and enriched customer experiences.

Real-life RCS messaging examples

The true potential of RCS can be best understood through real-world applications that demonstrate its capabilities. These range from boosted customer engagement to increased conversion rates.

The RCS examples below highlight how brands are leveraging features like buttons and carousels to create immersive experiences. By using these dynamic tools, businesses can design campaigns that stand out and engage customers in new ways. 

To see this in action, take a look at our RCS campaigns that demonstrate how interactive RCS chat is setting a new standard for business messaging.

AliExpress Polska

This was a campaign by a local branch of the global ecommerce giant AliExpress on the occasion of Singles’ Day. The messaging was centered around product carousels comprised of rich cards. It’s an ideal format for showcasing special promotions and delivering personalized offers, helping the user make their purchase decision. This will work great during any season of heightened shopper activity, such as Black Friday or Cyber Monday.

STS

STS, a major bookie brand, decided to take advantage of the interactive capabilities of RCS to boost their user engagement during the Euro Cup 2024 and the League of Nations tournament. Their customers were provided with easy access to various betting options through interactive elements like buttons and carousels, all within a single message feed.

Ziaja

Ziaja is a very well-known cosmetics brand that’s been present in the market for decades. For their birthday, they decided to refresh its messaging strategies with RCS. They used our messaging platform to let their customers know about a major sale. A big discount and a wide selection of products to choose from, delivered straight to customers’ phone screens, is a great way to capture attention.

Home&You

Home&You, a popular home décor brand, embraced RCS messaging for their festive Christmas campaign. It featured vibrant images showcasing a selection of holiday-themed inspirations. Customers could easily browse through the collection, tapping on buttons to view product details. With the dynamic and engaging format of RCS, Home&You were able to bring the magic of Christmas straight to their customers’ screens.

The RCS business messaging examples above clearly showcase how businesses use rich media, product carousels, and a slew of other interactive features to reach customers in a novel and exciting way. 

RCS use cases for businesses

In the above-listed campaigns, the main goal was to drive sales, but the RCS platform is way more versatile. Let’s talk about some other ways in which you can use RCS to connect with your audiences.

Personalized appointment reminders

With RCS appointment reminders, you can send engaging, branded notifications that include key details like the date, time, and location. Interactive buttons allow customers to confirm, cancel, or reschedule appointments instantly within the chat. It makes the entire process easy and, as a result, reduces no-shows and enhances customer satisfaction.

Collecting customer feedback

Interactive surveys and quick-response buttons make RCS an ideal tool for gathering customer insights. You can send personalized feedback requests with rich media elements, allowing users to rate experiences, answer questions, or provide comments directly in the conversation. This streamlined approach boosts response rates and improves engagement.

B2C messaging for increased engagement

RCS chatbots enable you to automate personalized interactions, providing instant responses and guiding customers through inquiries. With features like buttons and rich media, you can keep the conversation engaging and relevant. 

Secure One-Time Passwords

RCS one-time passwords come with branded sender verification. This reduces the risk of phishing and fraud compared to SMS. It also ensures easy password authentication and seamless account access, which makes RCS ideal for financial institutions and e-commerce stores.

Promotional campaigns

With swipe-through carousels and buttons, RCS transforms traditional promotions into interactive experiences. You can showcase products, highlight discounts, and encourage direct purchases. It’s a visually engaging format that increases click-through rates and boosts customer engagement.

Product catalogs and personalized newsletters

RCS delivers catalogs and personalized newsletters in the form of dynamic, interactive messages. Customers can browse rich media content, such as product images and descriptions, with options to save favorites or purchase directly using buttons. This combines personalization with convenience, enhancing user engagement and driving conversions. 

Event invitations and registrations

RCS simplifies event management with interactive RSVP options, integrated calendars, and quick-access links. You can send visually engaging invites, allowing recipients to confirm attendance, save event details, or navigate to the venue, all directly in the messaging app. Such a simplified process boosts participation and enhances user convenience.

Loyalty program engagement 

RCS enhances loyalty programs with interactive cards, exclusive offers, and easy sign-up options. Customers can redeem rewards and take advantage of promotions directly within the chat, while QR codes enable easy in-store or online redemption. 

In-app payments 

RCS enables secure transactions through a Google Wallet integration, allowing customers to complete purchases directly within the conversation. Using branded messaging and interactive buttons, you can optimize the checkout process, reduce friction and improve conversion while ensuring a trusted payment experience.

Proactive customer notifications

RCS allows you to send out personalized alerts, such as low-stock reminders, order updates, or subscription renewals. Thanks to actionable buttons and rich media, customers can instantly place orders or explore related offers. This enhances convenience and drives re-engagement effectively.

Upgrade your business communication with RCS messaging!

As RCS business messaging continues to evolve, its capabilities are rapidly expanding, including the recent rolling out of RCS business messaging to Apple devices. This development positions RCS as a versatile and powerful alternative to SMS messages, offering enhanced interactivity and engagement across both Apple and Android platforms.

PS. For those exploring mobile communication strategies, comparing RCS vs. OTT messaging apps provides further insight into which solution best fits their needs.