In today's business landscape, an increasing number of companies are embracing mobile applications as a tool for communicating with customers. Continuously staying...
Although not an absolutely necessary element of a business text message, a link is intended to deliver extra value and drive action on the customer's part. If you’re...
The Apple Push Notification Service was introduced with iOS 3.0 back in 2009 as a superior alternative to the battery-draining background processes associated with...
A new era in online marketing is upon us. We’re getting a taste of the cookieless future, as Google is testing Tracking Protection in the world’s most popular...
Convenience being extremely or very important to 82% of shoppers is a stat easily transferable to other areas of business and life in general. The idea is a rather...
SPF, DKIM and DMARC are three key mechanisms that protect us from spam, phishing and other threats. Each of these protocols plays a different role in the process...
Whether on its own or as a part of a cross-channel communication strategy, the SMS provides you with excellent means for directly reaching your customers. It’s...
Within the next two years, through 2025, the global number of Email users is projected to reach nearly 4.6 billion and keep rising. That’s 56% of the world’s...
Being a marketer, you have a lot on your plate. You're trying to employ a variety of tools and coordinate with other specialists to improve business performance...
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