SPF, DKIM and DMARC are three key mechanisms that protect us from spam, phishing and other threats. Each of these protocols plays a different role in the process...
Whether on its own or as a part of a cross-channel communication strategy, the SMS provides you with excellent means for directly reaching your customers. It’s...
Within the next two years, through 2025, the global number of Email users is projected to reach nearly 4.6 billion and keep rising. That’s 56% of the world’s...
With many different factors at play, including demographics, industry, the number and type of apps one has installed, as well as one’s permission settings, it...
As the global retail e-commerce sales have been steadily rising over the last decade, now projected to reach $8.1 trillion by 2026, consumer attention...
Being a marketer, you have a lot on your plate. You're trying to employ a variety of tools and coordinate with other specialists to improve business performance...
Have you ever had an interaction with a brand, be it at a physical location or online, where you felt unappreciated? You brought in business, got what you expected...
Amid all the information flowing daily through our mobile devices, creating Push Notifications that don’t merely inform but captivate your audience becomes an...
MMS is a mobile messaging format which in the age of ubiquitous social platforms and the multimedia communication opportunities they provide may seem to be a bit...