It’s already begun! From January 4th 2024, Google started to restrict third-party cookies for 1% of Chrome users with the aim of their complete phase-out in Q3...
A new era in online marketing is upon us. We’re getting a taste of the cookieless future, as Google is testing Tracking Protection in the world’s most popular...
SPF, DKIM and DMARC are three key mechanisms that protect us from spam, phishing and other threats. Each of these protocols plays a different role in the process...
Within the next two years, through 2025, the global number of Email users is projected to reach nearly 4.6 billion and keep rising. That’s 56% of the world’s...
Have you ever had an interaction with a brand, be it at a physical location or online, where you felt unappreciated? You brought in business, got what you expected...
In the super-competitive world of Email marketing, grabbing your audience's attention is a top priority. One of the three crucial first signals that recipients consider...
One of the most important Email marketing metrics is message deliverability. You can spend all the time you want crafting the copy, but if, for reasons we discuss...
Transactional Emails are the true heavy lifters in communication, playing a quiet yet pivotal role in building trust and transparency between businesses and their...
Email marketing remains one of the most effective forms of communication. A well-structured email strategy can increase brand awareness and have a real impact on...