A new era in online marketing is upon us. We’re getting a taste of the cookieless future, as Google is testing Tracking Protection in the world’s most popular...
The two leading Email service providers, who collectively serve around 56.6% of the global market, are gearing up to enforce a new policy. Starting from February...
SPF, DKIM and DMARC are three key mechanisms that protect us from spam, phishing and other threats. Each of these protocols plays a different role in the process...
Within the next two years, through 2025, the global number of Email users is projected to reach nearly 4.6 billion and keep rising. That’s 56% of the world’s...
In the super-competitive world of Email marketing, grabbing your audience's attention is a top priority. One of the three crucial first signals that recipients consider...
One of the most important Email marketing metrics is message deliverability. You can spend all the time you want crafting the copy, but if, for reasons we discuss...
Transactional Emails are the true heavy lifters in communication, playing a quiet yet pivotal role in building trust and transparency between businesses and their...
Email marketing remains one of the most effective forms of communication. A well-structured email strategy can increase brand awareness and have a real impact on...
When sending email newsletters, it’s essential to ensure the highest possible level of deliverability. But what does that actually mean? In practice, we’re talking...