Email API Analytics: Turn raw data into actionable insights

Transform raw logs into clear, decision-ready reports and quickly evaluate the performance of your API or SMTP traffic using advanced email API analytics tools by MessageFlow. Gain complete visibility into deliverability, engagement, and database health – empowering you to make confident, data-driven decisions that improve efficiency and support scalable growth.

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Battle-tested by over 63k demanding brands

Email analytics tools for marketing and business teams

Whether you work in marketing, business operations, or customer support, MessageFlow email API analytics gives you immediate clarity into how your communications perform – without depending on technical teams.

Quickly detect issues, make informed decisions grounded in real data, and elevate the effectiveness of every customer interaction.

Turn email data into actionable intelligence with email API analytics

Our email API analytics tools automatically process all API and SMTP logs in MessageFlow, converting them into clear, ready-to-use reports. With intuitive visualizations, you can instantly identify which elements of your communication strategy are performing well – and which areas require immediate attention to maintain high deliverability at scale.

Fast and insightful diagnostics

Stop wasting time on back-and-forth with technical teams. The email marketing analytics module turns raw logs and server response codes into clean, intuitive visualizations – helping you instantly spot anomalies, performance dips, and emerging issues.

Rapid detection of delivery declines

Quickly uncover drops in Delivery Rates across specific providers and catch sudden bounce spikes before they impact your sender reputation. In seconds, you can see which bounce categories – Hardbounce or Spambounce – are increasing, giving you a clear starting point for troubleshooting and optimization.

Clear visibility into notification performance

Understand which API- or SMTP-triggered messages get overlooked and which drive engagement. Use these insights to fine-tune your transactional and marketing communications for better results.

Delivery oversight for critical domains

Keep close control over deliverability and reputation across your most important domains – including strategic B2B partners. Instantly check whether key business domains are experiencing issues that could impact your message flow.

Monitor email health in real time

Track essential metrics such as Delivery Rate, Open Rate, and Bounce Rate across hourly, daily, and monthly views. Easily spot emerging trends and respond to changes in real time to keep your communication performance on track.

Smarter sender configuration

Compare the performance of your sender domains and email addresses to highlight top performers and uncover weak points. With transparent insights, you can refine or retire sender configurations that may be reducing your impact.

Strategic timing for higher engagement

Use hourly analytics to optimize your send times. Trend data helps you align message delivery with peak engagement hours, boosting open rates and overall interaction.

Confident, data-driven optimization

Make smarter decisions with accurate, easy-to-interpret email analytics dashboards. Clear insights help you refine communication strategies, streamline processes, and drive measurable business results.

Four email analytics reports, one intuitive dashboard

Access four essential reports within a single, streamlined email analytics dashboard. Take full control of your deliverability, uncover meaningful correlations, and quickly identify areas that need optimization. Make fast, data-backed decisions that elevate communication performance and strengthen business outcomes.

Mail providers report

  • Analyze performance across the Top 10 mail providers to understand domain share, deliverability quality, and engagement trends. Apply filters such as date range, sender, or SMTP account to isolate issues within specific segments – supported by visualizations that make drops or anomalies instantly visible.

    Read the documentation→

Recipients domain report

  • Evaluate results across your most important recipient domains – whether customers, B2B partners, or strategic audiences. Leverage flexible filters, tables, and trend charts to monitor deliverability, domain reputation, and shifts in traffic quality.

    Read the documentation→

Senders report

  • Compare performance across sender domains and email addresses to identify which configurations deliver the strongest results. With intuitive filters and clear visualizations, you’ll immediately create detailed email analytics dashboards and see which senders drive the highest engagement and overall performance.

    Read the documentation→

Bounce report

  • Track Hardbounce, Softbounce, and Spambounce patterns to identify deliverability issues early. With advanced filtering and clear visual charts, our email API analytics tool helps you detect bounce spikes, assess database quality, and prevent declines in overall deliverability.

    Read the documentation→

Advanced email API analytics – up and running in minutes

Email API Analytics is included in the Prime plan or available as an add-on to the Advanced plan. There’s no technical setup required – simply activate the module, and your dashboard will immediately begin receiving real-time data, giving you instant visibility into sending performance.

How to get started

Activate the module

Contact your Account Manager or our Sales Team to enable Email API Analytics on your account. Activation takes just a few minutes.

Access real-time insights

Open the analytics panel directly from the application sidebar. From the moment of activation, all Email API traffic flows automatically into the module – no additional configuration or integration steps needed.

Make smarter, faster decisions

Use the ready-made reports to diagnose issues quickly, optimize your sending strategy, and confidently share performance insights across your organization.

Prioritize your messages

Contact our advisor to discuss your needs and confirm pricing terms.

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See why thousands of brands use MessageFlow

Our SMS provider has delivered uninterrupted, efficient service over 24 months, showing a flexible and customer-centered approach that aligns seamlessly with our operational needs.

Marketing Manager

We have been using this platform continuously since 2011 to handle SMS campaigns. The tool is characterized by high quality of operation, it is distinguished by the speed of sending shipments, high level of deliverability and access to the Polish GSM infrastructure.

Director of Loyalty Program

We use the platform to send SMS and Mobile Push notifications both domestically and internationally with Support always on standby.

Vice President of the Board

MessageFlow services are now an integral part of our clients’ technology ecosystem. They operate smoothly, efficiently, and reliably. Our long-standing partnership is built on trust in the quality of the infrastructure and the flexibility of the team, which always responds to new requirements in a truly collaborative way.

Persooa

The Email and SMS communication infrastructure delivers outstanding overall performance, perfectly meeting our extensive marketing campaign needs.

Marketing Coordinator

Best partner to drive your SMS campaigns. Clarity in pricing, good understanding of the market, very good support for numerous customers, direct (but unique and personalized) treatment.

Zofia M. | Partner Operations Manager

MessageFlow is a reliable technology partner we can always count on. Their professionalism, responsiveness, and positive energy make our collaboration smooth and effortless.

Marta Wawrzyniak | Senior Partnership Manager

The communication platform provides us with comprehensive SMS communication services at a very high level. Thanks to the individual approach to our needs, we were able to use ready-made solutions, as well as tailor-made solutions, which is a great help in the case of such a large organization as ours.

Director Of The Finance and Customer Service Department
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QUESTIONS

FAQs

Here are some of the most frequently asked questions answered by our experts.

The module processes logs from sends executed via API or SMTP and turns them into reports on deliverability, recipient interactions, and database quality. The data comes from delivery statuses returned by receiving servers, providing an accurate reflection of real events associated with message processing.

The system presents, among others:

  • Delivery Rate
  • Open Rate
  • Bounce Rate (Hardbounce, Softbounce, Spambounce)

All metrics are available in hourly, daily, and monthly views.

Yes. The module displays deliverability insights by status type, recipient domains, and senders. It helps identify issues occurring with specific mail providers or within certain recipient segments.

However, keep in mind that the data reflects only receiving-server responses. It does not indicate whether the message landed in the primary inbox, the Spam folder, or the Promotions/Offers folder.

Yes. The system aggregates logs from both sources and presents them as clear, structured reports. This eliminates the need to manually inspect raw logs and helps users more quickly identify relationships between sending errors and receiving-server reactions.

There are four report types:

  • Mail Provider Report – insights into recipient domains and their behavior. This report shows only the Top 10 most frequent recipient domains.
  • Recipient Domain Report – detailed metrics for selected domains.
  • Sender Report – analysis of performance across sender domains and email addresses.
  • Bounce Report – statistics for Hardbounce, Softbounce, and Spambounce.

Each report includes charts and tabular data.

Yes. Sends executed via API or SMTP are logged automatically, and the reports update in real time. This mechanism minimizes delays between an event and its appearance in the analytics dashboard.

Implementation requires enabling the module within your service plan. Once activated, new sends automatically populate the analytics dashboard without any additional setup on your system’s side. The entire process consists of simply turning the feature on – without disrupting ongoing operations.

Yes. Analyzing bounce types and recipient engagement levels helps identify outdated addresses, server-side errors, and other factors that contribute to declining deliverability. This allows you to respond quickly to trends that may damage your sender reputation.

Yes. The system analyzes all messages sent via API or SMTP, regardless of their type. All data is presented in a unified reporting format, making it easier to compare recipient behavior across different kinds of communication.

The module is available in the Prime plan or as an add-on to the Advanced plan.
 The price is 1099 PLN net per month, which includes ongoing feature updates and maintenance.

Availability of historical data depends on log retention within your plan:

  • Advanced plan: 14 days
  • Prime plan: 30 days

  • Monitor deliverability trends and changes in recipient activity.
  • Track performance of domains that are strategically important to your business.
  • React promptly to increases in Hardbounce and Spambounce rates.
  • Compare performance across different sender domains.
  • Remove inactive or invalid email addresses from your database.
  • Use the reports to assess and optimize your email infrastructure configuration.