Conversion growth through SMS and RCS campaigns for the home décor industry

home&you is a home décor brand that was looking for a reliable way to engage customers and increase sales across both online and offline channels. The goal was to build a communication strategy that would reach a broad audience while delivering high conversion rates and a solid return on investment.

home&you, a brand in the home décor sector, was looking for a more effective and cost-efficient way to reach its customers with promotional offers. Previous SMS campaigns had been carried out using a foreign provider, which resulted in high costs and limited the scalability of marketing efforts.

The priority became finding a local partner who could provide not only competitive pricing, but also operational stability and flexibility in running campaigns. The choice fell on our platform, which enabled the home&you team to carry out SMS campaigns based on high standards of quality and reliable technical support.

A key objective of these campaigns was to attract more shoppers to physical stores and simultaneously enhance online store traffic. Equally important was building long-term relationships with customers and strengthening their loyalty to the brand. The company needed a tool that would allow them to quickly reach customers with engaging promotional messages and have a tangible impact on sales growth across both channels.

By switching to us as a local partner, home&you unlocked the ability to run effective promotional campaigns without compromising on either scale or efficiency. Additionally, support from our team of specialists and our flexible approach allow them to respond swiftly to customer needs and adapt messaging to current sales objectives. What further strengthens this cooperation is the fact that we maintain direct connections with GSM operators, which ensures reliable and fast message delivery as well as full control over campaign execution.

The SMS campaigns primarily focus on promotions available in the online store, where it is possible to precisely track both the number of returning users and the conversion rate. Continuous monitoring of these metrics enables ongoing evaluation of campaign effectiveness and helps maintain performance at a satisfactory level.

At the same time, home&you chose to test RCS messages as a modern alternative to traditional SMS. This format, enriched with graphics, buttons, and branding, opens up new opportunities for engaging communication and represents a promising direction for future campaigns.

Regular SMS campaigns delivered clear gains online and offline. Precisely targeted messages lifted customer engagement, producing more visits to the e-shop and a higher number of transactions. The cyclical nature of the campaigns conditions recipients to expect offers, which improves long-term effectiveness. The SMS message below is an example of such an effective campaign.

This message is a perfect example of effective audience segmentation and content personalisation within an SMS campaign. In this case, transactional customer data was used to precisely tailor the message to people who had previously made a purchase, increasing the likelihood of repeat conversions.

In the case of digital activities, the measurability of results allows for precise analysis of conversion rates and user return rates. These indicators remain at a stable and satisfactory level, confirming that the SMS channel is an excellent sales driver. 

Cost-effectiveness is another plus. Campaigns often cover their own costs and generate additional ROI. Their concise format, consistent timing, and direct nature prompt quick action, keeping the brand top-of-mind during purchase decisions.

Expanding activities to include the RCS channel created space for experimenting with new formats that better meet the needs of today’s consumers. This format enabled the home&you team to craft messages that are significantly more engaging and functional than traditional SMS.

Moreover, the RCS channel provides access to enhanced analytics, allowing the team to closely monitor user engagement metrics such as message opens, clicks, and interactions with specific elements of different messages.

home&you chose to implement RCS campaigns during Christmas and Easter, two key moments in the retail calendar. These campaigns featured engaging elements such as product carousels, CTA buttons, branding, and visuals. From within the RCS messages, recipients could navigate directly to a specific product page, shortening the purchase journey and increasing the likelihood of conversion.

The enhanced message format allowed users to quickly familiarise themselves with home&you’s seasonal offering in a visually appealing way. The modern, aesthetically pleasing design of the messages captured attention while meeting customers’ growing expectations regarding the quality and style of presented content.

Thanks to precisely personalised communication, continuous marketing optimisation, and expert support from our customer-success team, home&you has gained a channel that reliably supports day-to-day sales. It also enables rapid responses to customer needs, whether they shop online or visit a brick-and-mortar store.