Much has been said about the importance of running multichannel marketing communication. At the same time, many argue that there's nothing new to be added about...
Although not an absolutely necessary element of a business text message, a link is intended to deliver extra value and drive action on the customer's part. If you’re...
Convenience being extremely or very important to 82% of shoppers is a stat easily transferable to other areas of business and life in general. The idea...
Whether on its own or as a part of a cross-channel communication strategy, the SMS provides you with excellent means for directly reaching your customers. It’s...
As the global retail e-commerce sales have been steadily rising over the last decade, now projected to reach $8.1 trillion by 2026, consumer attention...
Have you ever had an interaction with a brand, be it at a physical location or online, where you felt unappreciated? You brought in business, got what you expected...
MMS is a mobile messaging format which in the age of ubiquitous social platforms and the multimedia communication opportunities they provide may seem to be a bit...
Coming into 2024, we’re expecting to see 6.94 billion smartphones being used worldwide. Among the many channels, SMS stands out as a direct, efficient way to...
Despite the emergence and growth of many new channels, SMS marketing remains the heartbeat of modern business communication. With 23 billion messages sent globally...
