SMS messages are one of the most important and effective channels for communicating with customers, showing an open rate of 97-98%, also pointing to its extreme...
Much has been said about the importance of running multichannel marketing communication. At the same time, many argue that there's nothing new to be added about...
Although not an absolutely necessary element of a business text message, a link is intended to deliver extra value and drive action on the customer's part. If you’re...
Convenience being extremely or very important to 82% of shoppers is a stat easily transferable to other areas of business and life in general. The idea...
Whether on its own or as a part of a cross-channel communication strategy, the SMS provides you with excellent means for directly reaching your customers. It’s...
Have you ever had an interaction with a brand, be it at a physical location or online, where you felt unappreciated? You brought in business, got what you expected...
MMS is a mobile messaging format which in the age of ubiquitous social platforms and the multimedia communication opportunities they provide may seem to be a bit...
Coming into 2024, we’re expecting to see 6.94 billion smartphones being used worldwide. Among the many channels, SMS stands out as a direct, efficient way...
Despite the emergence and growth of many new channels, SMS marketing remains the heartbeat of modern business communication. With 23 billion messages sent globally...