Use RCS messaging to deliver brand experiences your audience won’t overlook. Offer mobile-app-level quality with product carousels, video, and dynamic offers. Bring a new global standard to your messaging – now backed by Google and leading mobile operators.
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driven by MessageFlow RCS communication
Join 79.000+ brands elevating their customer engagement with MessageFlow
Take full advantage of RCS – the interactive evolution of SMS that captures attention quickly and drives higher engagement. Deliver mobile-app-quality experiences straight to the messaging inbox. With Rich Communication Services, you can walk customers through every stage of their journey, from first touch to conversion and long-term retention.
Use branded rich cards and explainer videos to introduce users to your brand world. Deliver dynamic, visually engaging RCS messages that stand out early in the funnel.
Showcase seasonal collections, personalized picks, or new arrivals in a swipeable carousel that feels like a mini storefront.
Encourage interaction through quick replies, short surveys, or in-message contests. Increase participation while gathering valuable insights into customer preferences.
Remove friction at checkout. Let users add items to their cart or buy instantly with a single tap. RCS displays price, availability, and “Buy now” buttons directly in the conversation.
Send interactive thank-you messages, satisfaction surveys, and exclusive loyalty rewards – all delivered in a rich, engaging format.
Send tailored recommendations and targeted offers based on user behavior. Build multi-step flows to drive return visits and increase completed purchases.
RCS benefits are strongest in industries where speed, engagement, and personalised communication directly influence revenue. Its interactive formats and rich media help brands shorten the path to purchase, automate customer service, and create secure, trusted customer experiences.
Use RCS messaging to deliver product carousels, personalised offers, and interactive CTAs to guide customers from discovery to checkout – and recover abandoned carts with ease.
Enhance security and simplify critical customer workflows with verified sender IDs, rich cards for tailored offers, and AI chatbots that resolve queries instantly.
Drive action and repeat business through interactive contests, promo codes, and loyalty communications that keep customers engaged.
Bring campaigns to life with multimedia cards, video, and interactive sequences that create standout brand experiences and boost conversions.
MessageFlow delivers a complete ecosystem of technology, data, and expert support that helps you drive conversions, elevate customer experience, and create scalable, secure RCS implementation – regardless of your industry or campaign volume.
Run Rich Communication Services in an environment built to meet the most demanding security standards. Every stage of the communication process is protected through a security-by-design approach, giving you full confidence in compliance and risk management.
Create engaging, high-impact RCS messages that deliver measurable outcomes. Interactive RCS formats consistently outperform email and SMS – and with MessageFlow’s expertise, brands exceed market benchmarks from their very first campaign.
Make data-driven decisions with full visibility into campaign performance. After each RCS activation, the MessageFlow team provides a comprehensive results report showing not only reach, but – more importantly – how customers interacted with your RCS message.
Reach customers wherever they are most active by combining the strengths of multiple channels. MessageFlow unifies an intuitive SMS, email, and push platform with expert RCS support – giving you broader reach and seamless execution from a single environment.
Send rich email content and follow up with an RCS message that drives action. Email enables detailed offer presentation, while RCS ensures high open rates and rapid response. Execute both sends with a single CPaaS provider to maintain consistent communication and simplify billing.
Discover EmailMessageFlow’s SMS Fallback ensures you never miss a contact. Our team configures sending logic so that devices without RCS automatically receive key information via SMS – maintaining campaign reach across your entire database.
Discover SMSIf you have your own app, take advantage of unlimited Push notifications. With MessageFlow, pricing is based on database size, not the number of sends. Use RCS to boost reach and activation, and Mobile Push to maintain ongoing, loyalty-focused communication.
Discover Mobile Push
The Email and SMS communication infrastructure delivers outstanding overall performance, perfectly meeting our extensive marketing campaign needs.
RCS (Rich Communication Services) is a modern mobile messaging standard that enhances traditional SMS with multimedia content, interactive elements and two-way communication. It provides an app-like experience directly inside the native Messages app.
An RCS message is a rich, multimedia communication format sent through the Messages app. It can include:
These elements allow brands to offer visually engaging, highly interactive customer experiences.
RCS works over the internet (Wi-Fi or mobile data), enabling real-time communication and delivery of rich content. Messages are sent using the user’s native messaging app and do not require any additional downloads.
If the device does not support RCS, MessageFlow can activate SMS Fallback, automatically converting the message into SMS to ensure full delivery.
RCS helps brands:
Businesses use RCS for:
RCS is most widely adopted in industries that require speed, personalisation and high engagement, including:
RCS Business Messaging (also known as RBM or A2P RCS) is the enterprise version of RCS that allows companies to communicate with customers at scale. RBM supports:
RCS allows businesses to include pre-defined suggested replies and interactive buttons within the message. These elements enable users to respond or take action instantly with one tap – for example:
This reduces friction, speeds up conversion and increases engagement.
Yes. RCS includes multiple security features:
MessageFlow additionally ensures compliance with:
All communication is processed in a secure environment with full transparency and control.
RCS improves conversions by offering an interactive, visually engaging experience that feels similar to using a modern mobile app. Key factors include:
As a result, RCS campaigns regularly outperform SMS and email in CTR, conversion rates and ROAS.
By default, we rely on precise database verification (Capability Check), sending RCS messages only to devices that support the standard. This maximizes engagement and optimises budget usage.
However, it is also possible to extend the campaign with an advanced SMS Fallback mechanism. Once configured, the system automatically takes care of users without RCS support.
The mechanism works on the fly – detecting, in real time, any inability to deliver RCS (or TPL timeout) and instantly converting the message into an SMS, ensuring full database coverage without any action required from you.
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