Use RCS messaging to deliver brand experiences your audience won’t overlook. Offer mobile-app-level quality with product carousels, video, and dynamic offers. Bring a new global standard to your messaging – now backed by Google and leading mobile operators.
RCS messaging:
Unforgettable brand experiences
9%
average CTR
on RCS campaigns
70%
average open rate
across our RCS messages
5.55%
average ROAS
driven by MessageFlow RCS communication
Join 79.000+ brands elevating their customer engagement with MessageFlow
Guide your audience from interest to purchase with RCS
Take full advantage of RCS – the interactive evolution of SMS that captures attention quickly and drives higher engagement. Deliver mobile-app-quality experiences straight to the messaging inbox. With Rich Communication Services, you can walk customers through every stage of their journey, from first touch to conversion and long-term retention.
Rich cards and videos
Use branded rich cards and explainer videos to introduce users to your brand world. Deliver dynamic, visually engaging RCS messages that stand out early in the funnel.
Interactive product carousels
Showcase seasonal collections, personalized picks, or new arrivals in a swipeable carousel that feels like a mini storefront.
Surveys and contests
Encourage interaction through quick replies, short surveys, or in-message contests. Increase participation while gathering valuable insights into customer preferences.
One-tap action buttons
Remove friction at checkout. Let users add items to their cart or buy instantly with a single tap. RCS displays price, availability, and “Buy now” buttons directly in the conversation.
Post-purchase experiences
Send interactive thank-you messages, satisfaction surveys, and exclusive loyalty rewards – all delivered in a rich, engaging format.
Personalised offers
Send tailored recommendations and targeted offers based on user behavior. Build multi-step flows to drive return visits and increase completed purchases.
Which industries benefit most from RCS?
RCS benefits are strongest in industries where speed, engagement, and personalised communication directly influence revenue. Its interactive formats and rich media help brands shorten the path to purchase, automate customer service, and create secure, trusted customer experiences.
RCS benefits for eCommerce
Use RCS messaging to deliver product carousels, personalised offers, and interactive CTAs to guide customers from discovery to checkout – and recover abandoned carts with ease.
- 8% CTR – 4x higher than SMS.
RCS for finance
Enhance security and simplify critical customer workflows with verified sender IDs, rich cards for tailored offers, and AI chatbots that resolve queries instantly.
- 6% CTR and 5.55 ROAS in MessageFlow cross-sell campaigns.
RCS for services
Drive action and repeat business through interactive contests, promo codes, and loyalty communications that keep customers engaged.
- 9% CTR for RCS campaigns in the services sector using MessageFlow.
RCS for marketing
Bring campaigns to life with multimedia cards, video, and interactive sequences that create standout brand experiences and boost conversions.
- Up to 70% open rate for RCS campaigns delivered via MessageFlow.
How can RCS from MessageFlow help you?
MessageFlow delivers a complete ecosystem of technology, data, and expert support that helps you drive conversions, elevate customer experience, and create scalable, secure RCS implementation – regardless of your industry or campaign volume.
Ensure the highest level of security and compliance
Run Rich Communication Services in an environment built to meet the most demanding security standards. Every stage of the communication process is protected through a security-by-design approach, giving you full confidence in compliance and risk management.
- Compliance with NIS2, DORA, ISO 27001, and ISO 22301.
Achieve results that outperform industry benchmarks
Create engaging, high-impact RCS messages that deliver measurable outcomes. Interactive RCS formats consistently outperform email and SMS – and with MessageFlow’s expertise, brands exceed market benchmarks from their very first campaign.
- 70% average RCS open rate.
Optimise performance with transparent reporting
Make data-driven decisions with full visibility into campaign performance. After each RCS activation, the MessageFlow team provides a comprehensive results report showing not only reach, but – more importantly – how customers interacted with your RCS message.
- Complete RCS campaign overview: timelines, naming, Brand Bot identifier.
Build an effective communication ecosystem: RCS, SMS, Email, and Mobile Push
Reach customers wherever they are most active by combining the strengths of multiple channels. MessageFlow unifies an intuitive SMS, email, and push platform with expert RCS support – giving you broader reach and seamless execution from a single environment.
Send rich email content and follow up with an RCS message that drives action. Email enables detailed offer presentation, while RCS ensures high open rates and rapid response. Execute both sends with a single CPaaS provider to maintain consistent communication and simplify billing.
Discover EmailMessageFlow’s SMS Fallback ensures you never miss a contact. Our team configures sending logic so that devices without RCS automatically receive key information via SMS – maintaining campaign reach across your entire database.
Discover SMSIf you have your own app, take advantage of unlimited Push notifications. With MessageFlow, pricing is based on database size, not the number of sends. Use RCS to boost reach and activation, and Mobile Push to maintain ongoing, loyalty-focused communication.
Discover Mobile Push
Why do brands choose RCS communication with MessageFlow?
I believe that RCS is the future of customer communication. It not only helps build brand image but also allows us to present our collections and full product offerings in a modern and engaging way.
Oliwia Socha, Senior Marketing Automation Specialist at home&you The Email and SMS communication infrastructure delivers outstanding overall performance, perfectly meeting our extensive marketing campaign needs.
Marketing Coordinator Contact us to discuss an RCS implementation tailored to your business.
Frequently Asked Questions: RCS FAQ
RCS (Rich Communication Services) is a modern mobile messaging standard that enhances traditional SMS with multimedia content, interactive elements and two-way communication. It provides an app-like experience directly inside the native Messages app.
An RCS message is a rich, multimedia communication format sent through the Messages app. It can include:
- photos and videos,
- product carousels,
- location sharing,
- interactive buttons and suggested replies,
- CTAs such as “Buy now”, “Add to cart”, “Book”, “Call”,
- verified sender branding and custom colours.
These elements allow brands to offer visually engaging, highly interactive customer experiences.
RCS works over the internet (Wi-Fi or mobile data), enabling real-time communication and delivery of rich content. Messages are sent using the user’s native messaging app and do not require any additional downloads.
If the device does not support RCS, MessageFlow can activate SMS Fallback, automatically converting the message into SMS to ensure full delivery.
RCS helps brands:
- increase engagement thanks to rich, interactive formats,
- shorten the purchase journey with in-message CTAs,
- improve customer experience with real-time two-way communication,
- reinforce trust with verified sender ID and branding,
- automate onboarding, sales and customer service,
- achieve higher CTR, open rates and ROAS than SMS and email.
Businesses use RCS for:
- promotional and sales campaigns,
- onboarding journeys,
- product recommendations and cross-sell,
- transactional notifications,
- appointment reminders,
- customer service and support,
- post-purchase communication and loyalty programs.
RCS is most widely adopted in industries that require speed, personalisation and high engagement, including:
- e-commerce,
- finance and banking,
- retail,
- local services,
- telecommunications,
- travel and hospitality,
- logistics and delivery.
RCS Business Messaging (also known as RBM or A2P RCS) is the enterprise version of RCS that allows companies to communicate with customers at scale. RBM supports:
- verified business profiles,
- multimedia-rich content,
- automated chatbots,
- two-way messaging,
- interactive product displays and CTAs.
RCS allows businesses to include pre-defined suggested replies and interactive buttons within the message. These elements enable users to respond or take action instantly with one tap – for example:
- “Yes / No / More info”.
- “Buy now / Add to cart / Redeem code”,
- “View product / Contact support / Locate store”.
This reduces friction, speeds up conversion and increases engagement.
Yes. RCS includes multiple security features:
- verified sender ID,
- anti-phishing protections,
- end-to-end encryption (for supported traffic),
- security-by-design architecture.
MessageFlow additionally ensures compliance with:
- GDPR,
- NIS2,
- DORA,
- ISO 27001 and ISO 22301.
All communication is processed in a secure environment with full transparency and control.
RCS improves conversions by offering an interactive, visually engaging experience that feels similar to using a modern mobile app. Key factors include:
- high open rates thanks to verified sender branding,
- engaging visuals (video, rich cards, carousels),
- instant actions via interactive buttons,
- simplified purchase flow without leaving the message,
- deeper customer interaction through two-way messaging.
As a result, RCS campaigns regularly outperform SMS and email in CTR, conversion rates and ROAS.
By default, we rely on precise database verification (Capability Check), sending RCS messages only to devices that support the standard. This maximizes engagement and optimises budget usage.
However, it is also possible to extend the campaign with an advanced SMS Fallback mechanism. Once configured, the system automatically takes care of users without RCS support.
The mechanism works on the fly – detecting, in real time, any inability to deliver RCS (or TPL timeout) and instantly converting the message into an SMS, ensuring full database coverage without any action required from you.