Boost your marketing campaign conversion by using the latest insights about your customers. Thanks to its flexible logic and integration of multiple data types, you can precisely implement even complex communication scenarios to remain confident that your messages will reach the right people at the right time.
MessageFlow Segments
Smart segmentation in real-time
BATTLE-TESTED BY OVER 79K DEMANDING BRANDS
What is MessageFlow Segments?
MessageFlow Segments is a tool for dynamically creating audience segments in real-time – even while actively running email, SMS or push campaigns.
This flexible feature is based on data from various sources and rules that you can set at any time. It enables real-time personalization, ensuring that your campaigns always reach the perfectly matched audiences.
Four key data sources, one segmentation tool
Sex, age, location, tags, purchase history.
→ Make use of what you already know about customers.
Browsed pages, products, time spent on-site.
→ React to ongoing user interest.
Clicks, opens, deliveries.
→ Run communication based on actual engagement.
Transactions, customers statuses, CRM/ERP data.
→ REST API – real-time data streaming.
Advantages of dynamic segmentation
- Always fresh data: Segments update automatically at the time of sending. You are assured that the message will only reach recipients who meet the conditions here and now.
- Hyperpersonalization: Create precise groups of recipients based on complex logical rules (“and”, “or”) using MessageFlow’s intuitive panel interface.
- Higher ROI, lower cost: By better tailoring your campaigns to your audience, you eliminate misdirected
campaigns, increasing the effectiveness of your marketing efforts. - Saving time: Automatic segment generation lets you forget about manual list management. There is no need
for coding or complex tech integration. - Advanced campaign scenarios: Real-time segmentation supports activities such as reactivation campaigns or
recovery of abandoned shopping carts.
Key features
- Dynamic target audience lists: Always up-to-date, generated at the time the campaign is sent, with no need for
manual updates. Ready to use in any campaign run from the MessageFlow panel. - Multidimensional segmentation criteria: Build segments based on demographic, behavioral, transactional, and
custom contact attributes, including events from your systems (CRM, POS, mobile apps). - Integration with panel campaigns: Dynamic segments are natively integrated into the campaign builder in the panel. All you need to do is select them as a target group when sending emails, SMS or pushes.
- Using purchase data: Feed the segmentation with purchase data, sent via APIs for example, to build even more accurate customer profiles and drive more relevant communication.
- Real-time content personalization: With dynamic segments, the content adapts to the current status of the
recipient. Personalization takes place exactly when the user meets the conditions.
Using MessageFlow Segments in practice
- Real-time marketing: User keeps reading more articles on a topic – gets a related newsletter.
- Active on mobile: App users who have been active within the last 7 days.
- New subscribers: Onboarding campaign aimed at new contacts.
- VIP Clients: Individuals who spent $1,000+ within the last 3 months.
- Reactivation: No activity for at least 30 days.
- Interested: 2+ visits to a product page within a week.
- Birthday: Segment based on the date of birth – for example, a discount offer.
- Location: Promotion related to the opening of a new store.
- Cross-selling: They bought A but not B – an opportunity to cross-sell.
- Multi-channel activity: Email click + a website visit within 24h.
How to start building campaigns based on segmentach real-time segments?
Integrate data (API)
Connect your CRM, webtracking, transactional platforms with MessageFlow to feed segments with real-time data.
Create segments (Panel)
Set up segmentation rules and conditions in an intuitive wizard – no coding, no complications.
Send campaigns
Reach the right audiences with the right messages precisely when it matters most.
QUESTIONS
FAQs
Here are some of the most frequently asked questions answered by our experts.
The MessageFlow Segments allows you to create highly personalized and targeted messaging campaigns. By segmenting your audience based on real-time data and behaviors, you can improve engagement, increase conversion rates, and deliver more relevant content to your users. It’s a powerful tool to boost marketing performance with minimal effort.
You can segment your audience based on a wide range of data, including demographic information (age, gender, location), behavioral data (purchase history, website activity), and real-time data (current device, recent interactions). This flexibility allows you to create precise and effective customer segments for personalized communication.
Creating dynamic segments is simple and intuitive. First, define the criteria for your segment based on the data available (such as demographics or behaviors). Then, set the parameters for your dynamic segment to update automatically as new data is collected. The system will automatically adjust the segment membership based on real-time changes, ensuring your audience list is always up to date.
No, integrating the service via API is not mandatory to use dynamic segments. You can easily access and use these segments within the platform without any technical integration. However, API integration is available for advanced users who want to connect external data sources or automate the process further.
Yes, dynamic segments are available across all supported communication channels, including SMS, Email, and Mobile Push. This ensures you can deliver consistent, personalized experiences to your audience, regardless of the channel they prefer.
Haven’t found the answer to your question?
If you have any other questions on your mind or would like to figure out which plan best suits your needs, just contact us!
