10 Creative Valentine’s Day Email Marketing Examples and Email Subject Line Ideas

Valentine’s Day isn’t just a celebration of romance. It’s also a great opportunity for businesses to connect with their customers in a meaningful way.

However, standing out in crowded inboxes requires more than just a catchy subject line. It demands creativity, personalisation, and a clear understanding of your customer’s desires.

If you’re looking for inspiration, you came to the right place! In this article, you will find ten creative Valentine’s Day email marketing examples. In addition, we will provide you with a bunch of subject line ideas.

Don’t miss out! Read on and start creating emails that capture attention and drive results.

All of the following examples were sourced from the Really Good Emails website.

1. Oreo

You can engage customers with love-themed discount codes and colours that align with the Valentine’s Day spirit. The following email is an example from Oreo, showing how playful branding and a clear offer can come together to create an attention-grabbing message.

Oreo’s email spotlights a 15 percent discount on Valentine’s Day gifts with a promotional code named LOVE. Large, eye-catching text sits at the top to draw immediate attention to the deal. Below, vibrant red backgrounds and mouth-watering images of fudge-dipped treats reinforce the indulgent theme.

The structure is straightforward. A headline announces the discount while a clear call-to-action button encourages the customer to make a purchase. A separate section showcases custom gifting options the customer can choose from. The final block reiterates the offer and includes another button to encourage purchases, wrapping up a visually appealing layout.

2. Skims

Are you planning to collaborate with an influencer for Valentine’s Day? Shine a spotlight on this partnership in a special email! By tapping into the influencer’s reach and credibility, you give your email campaign extra momentum, ensuring it resonates with a wider audience.

Skims is a shapewear and lounge brand that offers body-inclusive solutions for everyday wear. In the lead up to Valentine’s Day, the company unveiled a collection that features a global pop star, Rosé. This collaboration helped create extra buzz around their holiday campaign.

This email introduces the Skims Valentine’s Shop using soft pink tones and heart imagery to set a romantic mood. Rosé appears in each image, showcasing the limited edition prints and colours for the holiday. By featuring her throughout the message, the brand creates anticipation for the new collection.

The content flows from a main teaser image to a headline that announces the shop’s opening date. Then, it directs readers to preview the collection or download the Skims application for early access. A final note mentions a pop-up event and offers free shipping details, concluding with links to further shopping and reward options.

3. Flings

Using playful language and puns can bring a smile to your readers’ faces and encourage them to interact with your brand. Flings, a company known for its toaster pastries, applied this technique in their Valentine’s Day campaign by sprinkling light-hearted puns throughout their message.

A bold, eye-catching heading is the first thing readers see, set against bright colours that instantly establish a playful tone. Pun-based lines referencing both romance and toaster pastries appear throughout, adding a light-hearted twist to the campaign.

The discount code CUPID is introduced early on, followed by product imagery that draws attention to Flings’ offerings. Short, clear calls to action guide readers effortlessly and keep the focus on the special promotion. By pairing humour with a direct discount offer, Flings made the campaign feel fun, approachable, and hard to resist.

4. JENKI

When Valentine’s Day rolls around, brands often look for inventive ways to connect with customers. One approach is to compose a heartfelt note addressed to a specific product, spotlighting its unique qualities. JENKI did exactly that with a playful “love letter” to matcha, focusing on all the reasons to adore this vibrant green beverage.

JENKI’s message opens with a headline referencing love, immediately setting a personal and affectionate tone. A balanced colour scheme of soft blues, greens, and pinks reinforces the brand’s fresh, energetic feel. Centrally placed matcha images catch the reader’s attention, accompanied by an actual “love letter” that shows genuine affection for the drink.

Below, the email expands into short sections. One explains why matcha is worth falling for, while another provides a limited-time offer. The final part highlights a special recipe for cherry and matcha pancakes, as well as a link to a matcha starter set. This straightforward structure keeps readers engaged, while the warm, spirited copy underlines the brand’s genuine enthusiasm for matcha.

5. Native Pet

When it comes to Valentine’s Day, not everyone wants to focus on human relationships. For some people, dogs are the real loves of their lives. Native Pet, a dog supplement brand, leans into that idea, offering a warm reminder that Valentine’s Day can be just as much about our furry companions.

The email leads with a bright, playful header, setting a fun and affectionate tone. A high-contrast colour scheme grabs attention, while photos of joyful people and their pups underscore the message of canine devotion. Copy is short, punchy, and talks up simple ways to show your dog some extra love, directing readers to a blog post for more ideas.

A clear, upbeat call to action points recipients toward a specific product. It’s a supplement promoted as a key to spending more quality time with their four-legged friend. Social links and brand details at the bottom wrap it all up, making the whole message feel inviting and easy to navigate.

6. AllTrails

One of the best ways to convince customers to buy a gift is to highlight how it will benefit the recipient. Instead of just promoting a product, framing it as something that improves shared experiences can make it feel more meaningful. AllTrails, a brand focused on hiking gear and outdoor exploration, takes this approach to market their subscription as the perfect Valentine’s Day gift.

This email keeps things simple yet effective. It opens with a clever headline comparing the gift to a bouquet that lasts all year, immediately positioning AllTrails+ as a long-lasting, thoughtful present. A strong call-to-action button follows, making it easy for readers to take action.

The next section dives into why AllTrails+ is a great gift, breaking it down into bite-sized benefits like offline maps, romantic hiking spots, and stress-free navigation. The layout is clean, with a mix of engaging images and short, digestible text that keeps the focus on adventure and connection. Finally, the message wraps up with one last push, reinforcing the idea that this subscription isn’t just about trails, but about making lasting memories together.

7. Apple

Some brands keep it simple by displaying a selection of their products, then framing each one as the perfect gift idea for Valentine’s Day. Apple, known worldwide for its sleek image and iconic designs, needs no introduction. The brand used this strategy to spotlight everything from iPhones to Apple Watches.

Apple starts with a playful headline about finding the “perfect fit” for the big day, followed by neatly arranged product categories. Each section gives a quick overview of what’s on offer, paired with a direct call to action. Personalisation features, such as free engraving, are highlighted midway through, adding a thoughtful touch.

The end of the email wraps up with reasons to shop with Apple, including trade-in details, expert advice, and easy delivery options. It’s clean, easy to scan, and effortlessly directs readers to items that might catch their eye for Valentine’s Day.

8. Withings

Some brands like to keep things short and sweet, focusing on a clear, direct message that drives the point home. Withings, a brand known for its health and wellness products, took this approach with a simple yet effective Valentine’s Day sale email.

The structure is straightforward. The main header, watch their heart o’clock, references both time and heart health, seamlessly tying in with the brand’s focus on wellness. It’s followed by a quick overview of the product benefits such as health tracking and sleek design. A single call-to-action button stands out and urges readers to act right away.

The minimal layout makes the message simple and easy to scan. The photo of two watches placed close together takes centre stage, drawing attention to the product while reinforcing the idea of connection and shared moments.

9. Starbucks

Some brands use Valentine’s Day as the perfect moment to roll out special treats and highlight products that fit the holiday theme. Starbucks does that by embracing heart shapes and red tones that tie into the spirit of this sweet celebration.

Starbucks places its Valentine’s offerings front and centre, starting with eye-catching images of cherry-flavoured coffee drinks. Heart-shaped cookies and a red velvet loaf cake follow, creating a cohesive theme built around warmth and affection.

The company also presents an alternative gifting idea by framing their gift card as a modern love letter. Unlike the more literal approach used in one of the previous campaigns, this option relies on a clever comparison rather than an actual written note. It offers a simple way to share Valentine’s sentiments, making it easy to delight friends or loved ones from anywhere.

10. Urbanstems

You do not always have to lead with a big Valentine’s Day headline. Instead, you can keep things subtle while still capturing that romantic spirit. UrbanStems, an online flower delivery service, follows this approach by showcasing its new bouquets without immediately mentioning the holiday.

The message starts off with a flirtatious greeting, set against a bright photo of fresh blooms. Bouquet names like The Amour, The Amado, and The Harmony add a romantic flair, each paired with a short description. Two direct calls to action invite readers to shop these new styles or browse a larger Valentine’s collection. The overall design relies on high-quality visuals and a refined layout, making the floral arrangements the star of the show.

Valentine’s Day email subject lines

The perfect Valentine’s Day email isn’t complete without a captivating subject line that fits the tone of your brand and appeals to your audience’s interests. You might be targeting couples celebrating their relationship, singles spoiling themselves with something special, or even playful friends enjoying a bit of fun.

Whatever the case, choosing the right words can spark curiosity, increase open rates, and set the stage for a memorable Valentine’s Day campaign. Below, you’ll find several subject lines tailored to different audiences that are sure to catch your subscribers’ attention.

Valentine’s Day subject lines for couples

• Spark ❤️ in Their Eyes
• Show Your Love, Spoil Them Rotten
• Cherish Them with Something Special
• Surprise Your Better Half with a Treat 🍬
• Find a Gift That Says I Love You
• Time to Celebrate Your Love Story
• A Romantic Surprise for Two
• Sweep Them Off Their Feet 💓
• Make It a Valentine’s Day to Remember
• The Gift They’ll Thank You for Again and Again

Valentine’s Day subject lines for singles

• Treat Yourself, You Deserve It 💕
• No Date? No Problem
• Spoil Yourself This Valentine’s Day 💕
• Self-Love Just Got a New Upgrade!
• Enjoy Single Life in Style 💁
• Celebrate YOU This February
• Be Your Own Valentine
• Fall in Love with Self-Care
• All the Sweet Treats, None of the Drama 🍫
• Self-Love Is the Best Kind of Love ❤️

Valentine’s Day subject lines for friends

• Galentine’s Day Goodies for Your Besties 💖
• Friendship Is Sweeter Than Chocolate
• A Toast to Your Partner-in-Crime 🥂
• Celebrate Friendship, the Valentine’s Way
• Who Needs Cupid When You’ve Got Friends
• Spread the Love with Your Squad
• Friends First: Gifts They’ll Actually Love
• No Romance, Just Bromance
• Besties + Treats = Perfect Day 🍩
• Your Mates Deserve Love Too!

Valentine’s Day subject lines for everyone

• All You Need Is Love… and These Deals! 👀
• Perfect Valentine’s Treats Await 🍰
• Sweet Treats and Even Sweeter Deals 🍬
• Say I Care with a Thoughtful Surprise!
• Something for Every Kind of Valentine
• Valentine’s Gifts Everyone Will Adore 🏷️💝
• Spread the Love, No Matter Who It’s For
• Ready to Make Someone’s Day?
• Celebrate the Season of Love Together 🌹
• Join the Valentine’s Fun, Whatever Your Status

Launch your perfect Valentine’s Day marketing campaign with MessageFlow!

These creative examples and ideas should set you on the path to delivering memorable Valentine’s Day emails that truly resonate. For an even more versatile approach, consider using MessageFlow! It’s a cross-channel marketing platform that goes beyond email, allowing you to engage audiences through SMS, RCS, and other channels.