Running a modern business puts a lot on your plate. Often it may feel like there’s not enough time in the day to tackle every item on the to-do list but one thing...
If you’re in marketing, you must’ve heard about Google’s plans to terminate support for third-party cookies. This was a big deal, and professionals across...
Any half-decent marketer will tell you that efficient communication is the backbone to customer relations and business success. One powerful strategy to help...
Relying too much on winning new clients can be a losing strategy when it comes to growth. According to recent research, customer acquisition costs have risen by...
The idea of communication requires a message transmission channel by default. In this day and age, businesses have means at their disposal to reach both...
Changes taking place in ecommerce demand strategies fostering customer loyalty. Subscription services, a growing part of the global economy, play a vital role in...
As consumer-business relationships are constantly transforming, the concept of hyper-personalized messaging moves from being an option to becoming a powerful standard....
The convergence of customer journey and customer experience comes off as a fundamental transformation for businesses seeking to differentiate themselves in the marketplace....
Within the scope of brand-customer interactions, the journey from transactional to relational messaging unfolds as a strategic endeavor to deepen engagement and...
