Feeling unsure about Klaviyo? You’re not alone. While Klaviyo is a popular marketing platform, many businesses find themselves looking elsewhere due to its steep pricing, complex interface, or limited features in certain areas. Maybe you’ve spotted your marketing costs creeping up each month, or perhaps you’re frustrated by certain limitations that are holding back your campaigns.
In this article, we will explore the top alternatives to Klaviyo that might better suit your marketing needs. We will look at how each option stacks up in terms of pricing, ease of use, automation capabilities, integration options, and customer support. Whether you’re after a more budget-friendly option or need more advanced features, this comparison will help you find the right cross-channel marketing platform for your business.
Top Klaviyo Competitors
We have identified the following platforms as the strongest alternatives to Klaviyo in 2025. Each of these competitors offers distinct advantages that might make them a better fit for your specific business needs.
1. MessageFlow
MessageFlow packs multiple communication channels into one easy-to-use platform. Unlike Klaviyo, where you might feel limited to just a couple of channels, MessageFlow brings everything together in one dashboard. This means you can create campaigns that reach your customers on their preferred channels without the hassle of switching between different systems.
On the security front, MessageFlow doesn’t mess around. It’s fully GDPR-compliant and follows ISO standards, which is pretty important, especially if you’re handling sensitive customer data. What’s more, MessageFlow’s support team is super responsive, with quick help available through mail. If you’re a VIP client or purchased an additional support package, you get the option to call our customer support with urgent requests.
Price-wise, MessageFlow gives you more bang for your buck. Our starter plan costs €69 per month for your first six months for up to 10,000 contacts. It’s way cheaper than Klaviyo’s equivalent offering. The platform has a unique mix and match option, too, if you want to build your own custom plan.
For enterprise clients, MessageFlow offers completely customised pricing packages with dedicated account managers, SLA guarantees, and corporate-grade security features that larger organizations need, as well as exclusive features and custom onboarding.
Key features that make MessageFlow different from Klaviyo:
- Truly integrated cross-channel messaging that spans email, SMS, RCS, Viber, and mobile push notifications.
- Flexible pricing with promotional rates for new customers and the ability to create custom plans.
- Enterprise-grade security compliance including ISO standards, GDPR, and NIS2 for larger organizations.
- Transparent add-on pricing for additional contacts, emails, SMS sender names, and user accounts.
- A free 30-day trial that includes 100 SMS and 100 emails with up to 100 contacts.
- Dedicated support options including priority channels for higher-tier plans.
In summary, MessageFlow really stands out from the pack as the most complete cross-channel marketing solution that gives you enterprise-level tools without the enterprise-level price tag. It’s a perfect Klaviyo alternative if you’re looking to bring all your customer communications under one roof while trimming down your marketing technology costs.
2. MailerLite
MailerLite makes email marketing super approachable if you’re just getting started, but it doesn’t skimp on the advanced stuff you’ll need as your business grows. Unlike Klaviyo’s sometimes overwhelming dashboard, MailerLite keeps things light without cutting corners on what you can actually do with it.
Their drag-and-drop editor is a breeze to use. Even if you’ve never created an email campaign before, you’ll be putting together professional-looking emails in no time. They’ve got tons of modern templates to choose from, giving you a solid starting point for your own creative touch.
When it comes to pricing, MailerLite keeps it refreshingly simple. Plans are mainly based on how many subscribers you have, not complicated feature tiers that make you pay more for basic stuff. Their free plan handles up to 1,000 subscribers and lets you send 12,000 emails per month. It’s perfect if you’re a small business or just dipping your toes into email marketing.
What makes MailerLite stand out from Klaviyo:
- Way easier to learn with a clean, intuitive interface.
- Much more affordable at every level.
- Pretty generous free plan for up to 1,000 subscribers.
- Built-in website and landing page builder.
- Really solid deliverability rates that often beat pricier alternatives.
- Tons of pre-designed email templates you can easily customize.
- Surprisingly good customer support, even if you’re on the free plan.
If you just need straightforward email marketing without Klaviyo’s complexity and hefty price tag, MailerLite hits that sweet spot of simplicity, affordability, and enough features to get the job done right.
3. Brevo
Brevo has evolved into much more than just an email marketing tool. Since changing their name from Sendinblue, they’ve built out a comprehensive marketing suite that includes CRM features, SMS marketing, and some pretty impressive automation capabilities – all working together more seamlessly than before.
What really sets Brevo apart is how they structure their pricing. Instead of primarily charging based on how many contacts you have, Brevo’s plans focus on how many emails you send each month. This can save you serious cash if you have a large contact list but don’t email them super frequently.
Their visual automation builder rivals Klaviyo, but feels cleaner and more modern. Brevo also excels at segmentation, letting you target your audience with pinpoint accuracy based on how they behave, who they are, and how they engage with your content.
Here’s where Brevo outshines Klaviyo:
- Much better pricing if you have lots of contacts but send emails moderately.
- Built-in CRM functionality without paying extra.
- Better transactional email performance for your order confirmations and similar notifications.
- SMS marketing baked right in with competitive rates in most countries.
- Unlimited contacts even on the free plan, but with limited monthly sends.
- Great support for multiple languages if you’re running an international business.
Brevo represents an excellent Klaviyo alternative for growing businesses that need more than just email marketing, but aren’t ready for solutions with big price tags.
4. Moosend
Moosend focuses on giving you the email marketing essentials without drowning you in excessive options. This streamlined approach works perfectly for businesses that just need reliable email marketing without all the complexity.
Their interface hits that sweet spot between simplicity and functionality. The drag-and-drop editor is one of the most straightforward in the industry, but still helps you create professional-looking campaigns. You’ll find all the standard features you’d expect, from list segmentation and A/B testing to basic automation workflows.
Where Moosend really stands out from Klaviyo is pricing. Their plans start way lower, and they don’t charge you for subscribers who haven’t opened emails in the past year, potentially saving you a bundle if you’ve got a large legacy list.
Here’s why Moosend might work better for you than Klaviyo:
- Much more wallet-friendly pricing at every level.
- Only charges for “active” subscribers, cutting costs for inactive list members.
- Ready-to-use automation templates for common scenarios.
- More responsive customer support with faster response times.
- Better reporting and analytics for beginners.
While Moosend doesn’t have all of Klaviyo’s advanced features, it delivers exceptional value if you need reliable email marketing without complex omnichannel capabilities or fancy integrations.
5. Drip
Drip specializes in e-commerce marketing automation and really shines when it comes to behavioral targeting and personalization. While many e-commerce businesses default to Klaviyo, Drip offers comparable features with some distinct advantages.
What makes Drip stand out is how well it handles customer journey mapping. The platform excels at building complex, multi-step automations based on how customers behave on your website, what they’ve purchased, and how they engage with your emails. Their visual workflow builder is intuitive yet powerful, letting you create sophisticated automation without needing a technical background.
Drip’s analytics are particularly impressive, offering more accessible insights into how your campaigns are performing, which emails are driving revenue, and how customers are behaving – all more digestible than Klaviyo’s sometimes confusing reporting system.
Why Drip might be a better fit than Klaviyo:
- More intuitive workflow builder for complex customer journeys.
- Better pre-built automation templates specifically designed for e-commerce.
- Smoother integration with major e-commerce platforms beyond just Shopify.
- More detailed segmentation options based on purchase behavior.
- More accessible analytics that clearly show revenue attribution.
- Better performance for mid-sized e-commerce businesses.
- Strong focus on reducing cart abandonment with specialized workflows.
Drip works particularly well for e-commerce businesses that want sophisticated automation but find Klaviyo’s learning curve too steep or its pricing too aggressive as their subscriber list grows.
6. Constant Contact
Constant Contact offers a reliable, no-nonsense approach to email marketing with excellent support for service-based businesses. As one of the oldest players in the game, they’ve refined their core offering to be exceptionally stable and user-friendly.
Where Constant Contact really shines is in its event management capabilities and social media integration. The platform includes tools for online registrations, ticket sales, and event promotion that go beyond what Klaviyo offers. This makes it particularly valuable if your business regularly hosts webinars, workshops, or other events.
Their template library is huge and includes more industry-specific designs than most competitors, with options tailored to restaurants, nonprofits, professional services, and retail businesses.
Here’s where Constant Contact edges out Klaviyo:
- Better event marketing and management tools.
- Stronger social media integration and posting capabilities.
- More industry-specific templates and content suggestions.
- Outstanding live phone support available with all plans.
- Simplified list management that works better for service businesses.
- Built-in survey tools and polls at no extra cost.
- More stable delivery with fewer technical hiccups.
Constant Contact is ideal for service-based businesses, non-profits, and organizations that value reliability and support over cutting-edge features. While it doesn’t have all of Klaviyo’s advanced e-commerce capabilities, it offers a more approachable solution for businesses without technical marketing teams.
7. Omnisend
Omnisend delivers true omnichannel marketing specifically optimized for e-commerce businesses. While Klaviyo offers some multi-channel features, Omnisend’s approach integrates more seamlessly across email, SMS, push notifications, and messaging apps.
The platform’s channel coordination is particularly impressive, letting you create cohesive campaigns that follow customers across different touch points without bombarding them with the same message everywhere. Their campaign builder gives you a clear visual of exactly how messages will progress across channels based on customer behavior.
Omnisend’s e-commerce integrations are comprehensive, with particularly strong connections to Shopify and Woo. Their product recommendation engine is also smarter than Klaviyo’s, with better algorithms for cross-selling and upselling opportunities.
What makes Omnisend stand out from Klaviyo:
- More intuitive omnichannel campaign builder.
- Better coordination between channels to prevent message overlap.
- Smarter product recommendation algorithms.
- More advanced e-commerce-specific automation templates.
- Better segmentation based on product browsing behavior.
- More accessible SMS marketing with better international coverage.
- More competitive pricing.
For e-commerce businesses looking for a true omnichannel approach that’s easier to manage than Klaviyo, Omnisend offers an attractive alternative with better coordination between messaging channels and more e-commerce-specific features.
8. Mailchimp
Mailchimp has evolved from a simple email service provider into a comprehensive marketing platform with a focus on small business needs. Their approach emphasizes accessibility and offers more marketing channels than many people realize.
What sets Mailchimp apart is its massive ecosystem of integrations, templates, and educational resources. With over 250 pre-built integrations and thousands more through Zapier, Mailchimp connects with virtually any other business tool you might be using.
Their Content Studio provides creative tools that go beyond what Klaviyo offers, including a basic graphic design platform, social post creation, and even basic website building capabilities. For small businesses without dedicated design resources, these tools can be super valuable.
Here’s where Mailchimp beats Klaviyo:
- Way more extensive integration ecosystem.
- Better creative tools and content creation capabilities.
- More flexible pricing options.
- More accessible analytics if you’re new to marketing.
- Built-in customer journey mapping with visual representation.
- Stronger multi-user collaboration tools with better permission controls.
Mailchimp works best for small to medium-sized businesses that value an all-in-one marketing approach over specialized e-commerce features. While it doesn’t have all of Klaviyo’s advanced segmentation capabilities, it offers a more comprehensive marketing toolkit that goes beyond just email.
9. ActiveCampaign
ActiveCampaign excels at sophisticated marketing automation combined with robust CRM functionality. While Klaviyo focuses primarily on e-commerce, ActiveCampaign offers deeper automation capabilities that work across various business models.
The platform’s automation builder is among the most powerful in the industry, allowing for extremely complex decision paths, conditional content, and multi-trigger workflows. Their machine learning features can predict customer behaviors and preferences with impressive accuracy, enabling truly predictive marketing.
ActiveCampaign’s CRM is fully integrated rather than feeling tacked on, tracking all customer interactions across channels and providing sales teams with actionable insights. The platform also includes built-in lead scoring, deal tracking, and pipeline management.
Why ActiveCampaign might work better for you than Klaviyo:
- More sophisticated automation capabilities with better branching logic.
- Superior CRM functionality integrated with marketing data.
- Better sales automation features if you have a sales team.
- More advanced machine learning and predictive sending capabilities.
- Better account-based marketing features for B2B companies.
- More flexible contact management with custom objects and fields.
- Stronger form builder with progressive profiling capabilities.
For businesses that need marketing automation that goes beyond just e-commerce or that have both marketing and sales teams using the same platform, ActiveCampaign offers substantial advantages over Klaviyo.
10. Campaign Monitor
Campaign Monitor focuses on delivering exceptional email design capabilities with an emphasis on visual impact and brand consistency. Their approach prioritizes aesthetic quality and design flexibility over having the broadest feature set.
What makes Campaign Monitor special is its truly superior email builder. The drag-and-drop interface gives you more precise control over design elements than Klaviyo, with better handling of responsive designs across different devices. Their template library features some of the most visually striking options in the industry.
The platform also offers excellent tools for maintaining brand consistency across campaigns, including lockable templates, team collaboration features, and approval workflows that are particularly valuable for agencies or larger marketing teams.
Here’s where Campaign Monitor outshines Klaviyo:
- Superior email design capabilities with more precise control.
- Better handling of responsive designs across devices.
- More professional template library with higher-quality designs.
- Better tools for maintaining brand consistency.
- Superior approval workflows and team collaboration features.
- Cleaner, more intuitive user interface with less technical complexity.
Campaign Monitor is ideal for businesses that prioritize visual impact and brand consistency in their email marketing. While it doesn’t match Klaviyo’s e-commerce capabilities, it delivers a more refined email creation experience that produces consistently beautiful results.
Dislaimer! The information presented in this article is based on research conducted in March of 2025. Details, features, and pricing may have changed since then. For the most accurate and up-to-date information, we encourage you to verify the specifics of any platform you choose before making a decision.
Find your perfect Klaviyo alternative and boost your marketing efforts!
Each platform we’ve looked at offers a unique mix of features, pricing structures, and specializations that could make it the ideal solution depending on your business model, technical capabilities, and marketing goals.
The right choice ultimately depends on understanding your specific requirements and matching them to the platform that delivers the best balance of functionality, usability, and value.
