{"id":23374,"date":"2026-05-14T07:00:42","date_gmt":"2026-05-14T07:00:42","guid":{"rendered":"https:\/\/messageflow.com\/?page_id=23374"},"modified":"2026-05-21T09:23:13","modified_gmt":"2026-05-21T09:23:13","slug":"rcs-w-praktyce-polskich-marek","status":"publish","type":"page","link":"https:\/\/messageflow.com\/pl\/webinary\/rcs-w-praktyce-polskich-marek\/","title":{"rendered":"RCS w praktyce polskich marek \u2013 formaty, scenariusze i case studies, kt\u00f3re mo\u017cesz wykorzysta\u0107"},"content":{"rendered":"<div class=\"container\"><div class=\"row\"><div class=\"col-12\"><div class=\"entry-content\"><div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><h1 class=\"wp-block-heading\">RCS w praktyce polskich marek \u2013 formaty, scenariusze i case studies, kt\u00f3re mo\u017cesz wykorzysta\u0107<\/h1><p>  <span style=\"color: #6061F6; font-weight: 600; font-size: 14px;\">RCS<\/span><span style=\"color: #465464; font-weight: normal; font-size: 14px;\"> \u2022 26 maja 2026 \u2022 10:00 \u2022 J\u0119zyk polski<\/span><\/p><div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/messageflow.com\/wp-content\/uploads\/2026\/05\/YT_cover_RCS_w_praktyce-e1778661356694.webp\" alt=\"\" class=\"wp-image-23409\"\/><\/figure><iframe width=\"100%\" height=\"480\" frameborder=\"0\" src=\"https:\/\/app.livestorm.co\/p\/394ee953-64fd-4472-8d4e-a57b0836d02c\/form\"><\/iframe><p>RCS przesta\u0142 by\u0107 nowink\u0105 \u2013 polskie marki wdra\u017caj\u0105 go, testuj\u0105 i wyci\u0105gaj\u0105 pierwsze wnioski. Jak to wygl\u0105da od \u015brodka? Na to pytanie odpowiemy razem z <strong>PromoTraffic<\/strong>, pokazuj\u0105c RCS z dw\u00f3ch r\u00f3\u017cnych stron: jako kana\u0142 sprzeda\u017cowy dla marek z w\u0142asn\u0105 baz\u0105 i jako narz\u0119dzie zasi\u0119gowe premium dla tych, kt\u00f3rzy chc\u0105 dotrze\u0107 do nowych odbiorc\u00f3w.&nbsp;<\/p><p>Przyjd\u017a i zobacz, co ju\u017c dzia\u0142a na polskim rynku \u2013 i wyjd\u017a z konkretnymi pomys\u0142ami dla swojej marki.<\/p><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"czego-dowiesz-sie-podczas-webinaru\"><\/span><strong>Czego dowiesz si\u0119 podczas webinaru?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><ul class=\"wp-block-list\"><li>Czym jest RCS i co odr\u00f3\u017cnia go od klasycznego SMS-a<\/li><li>Jak wygl\u0105da \u015bcie\u017cka aktywacji i co z obs\u0142ug\u0105 na Androidzie i iOS<\/li><li>Kiedy stawia\u0107 na w\u0142asn\u0105 baz\u0119 (wsparcie sprzeda\u017cy), a kiedy na bazy zewn\u0119trzne (budowanie \u015bwiadomo\u015bci)<\/li><li>Jakie formaty sprawdzaj\u0105 si\u0119 w praktyce (single message, karuzele, kampanie omnichannel)<\/li><li>Jak mo\u017cna wykorzystywa\u0107 RCS w r\u00f3\u017cnych segmentach klient\u00f3w<\/li><li>Jakie wyniki osi\u0105gaj\u0105 marki, kt\u00f3re ju\u017c wdro\u017cy\u0142y RCS w swoich kampaniach<\/li><\/ul><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"dla-kogo-jest-webinar\"><\/span><strong>Dla kogo jest webinar?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p>Webinar jest przeznaczony dla os\u00f3b odpowiedzialnych za wzrost sprzeda\u017cy, utrzymanie klient\u00f3w i rozw\u00f3j komunikacji, kt\u00f3re chc\u0105 zrozumie\u0107, jak RCS dzia\u0142a w praktyce.&nbsp;<\/p><p>Webinar poprowadz\u0105 Edyta Janik (Head of Mediaplanning &amp; Mediabuying w PromoTraffic) oraz Piotr Kudzior (Product Manager &#8211; Conversational Messaging w MessageFlow), kt\u00f3rzy na co dzie\u0144 wspieraj\u0105 najwi\u0119ksze marki e-commerce w Polsce w budowie strategii cross-channel i automatyzacji komunikacji.<\/p><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"sprawdz-jak-rcs-dziala-w-praktyce-polskich-marek\"><\/span><strong>Sprawd\u017a, jak RCS dzia\u0142a w praktyce polskich marek!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p>Zapisz si\u0119 na bezp\u0142atny webinar i wyjd\u017a z gotowymi pomys\u0142ami na w\u0142asne kampanie.<\/p><p>Do zobaczenia 26 maja (wtorek) o godzinie 10:00.<\/p><p><em>Nie mo\u017cesz by\u0107 na \u017cywo? Nic straconego! Zapisz si\u0119 na webinar, a otrzymasz jego nagranie i materia\u0142y dodatkowe zebrane przez naszych ekspert\u00f3w.<\/em><\/p><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"prelegenci\"><\/span>Prelegenci<span class=\"ez-toc-section-end\"><\/span><\/h2><\/div><\/div><\/div><\/div><section id=\"acf-block-cards-block_6edec977c8c89d1e6429791d02cb6f45\" class=\"acf-block-cards   c-mt-0 c-mb-only-9 bg-white\">    <div class=\"container\">        <div class=\"row row--spacing-lg-24px c-row-gap-only-6 justify-content-center justify-content-lg-start\">            <div>                            <\/div>                            <div class=\"col-md-4 col-lg-3\">                    <div class=\"bg-white h-100 d-flex flex-column c-row-gap-only-3 c-p-only-4 rounded-24px\">                                                    <div class=\"aspect-ratio-1-45 mw-100\">                                                                    <img decoding=\"async\" width=\"576\" height=\"396\" src=\"https:\/\/messageflow.com\/wp-content\/uploads\/2026\/05\/edyta_janik-1-576x396.webp\" class=\"w-100 h-100 object-fit-cover\" alt=\"\" srcset=\"https:\/\/messageflow.com\/wp-content\/uploads\/2026\/05\/edyta_janik-1-576x396.webp 576w, https:\/\/messageflow.com\/wp-content\/uploads\/2026\/05\/edyta_janik-1-48x33.webp 48w, https:\/\/messageflow.com\/wp-content\/uploads\/2026\/05\/edyta_janik-1-96x66.webp 96w, https:\/\/messageflow.com\/wp-content\/uploads\/2026\/05\/edyta_janik-1-320x220.webp 320w, https:\/\/messageflow.com\/wp-content\/uploads\/2026\/05\/edyta_janik-1-640x440.webp 640w, https:\/\/messageflow.com\/wp-content\/uploads\/2026\/05\/edyta_janik-1-768x528.webp 768w, https:\/\/messageflow.com\/wp-content\/uploads\/2026\/05\/edyta_janik-1.webp 904w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/>                                                            <\/div>                                                <h2 class=\"fz-20 fw-semibold\">                                                    <\/h2>                                                    <div class=\"d-flex flex-column c-row-gap-only-3 fz-16 fw-semibold\">                                <div style=\"text-align: left; margin-top: 0;\">  <a href=\"https:\/\/www.linkedin.com\/in\/edyta-janik-b3419111a\/\" target=\"_blank\" style=\"display: inline-block; margin: 0 0 8px 0;\" rel=\"noopener\"><br \/>    <img decoding=\"async\" src=\"https:\/\/messageflow.com\/wp-content\/uploads\/2025\/08\/linkedin-svgrepo-com.svg\" alt=\"LinkedIn\" width=\"20\" height=\"20\" style=\"vertical-align: middle;\"><br \/>  <\/a><\/p><h5 style=\"color: #000033; margin: 0;\">Edyta Janik<\/h5><p style=\"color: #000033; font-weight: normal; margin: 4px 0 0 0;\">    Head of Mediaplanning &#038; Mediabuying w PromoTraffic  <\/p><\/div>                                                            <\/div>                                            <\/div>                <\/div>                            <div class=\"col-md-4 col-lg-3\">                    <div class=\"bg-white h-100 d-flex flex-column c-row-gap-only-3 c-p-only-4 rounded-24px\">                                                    <div class=\"aspect-ratio-1-45 mw-100\">                                                                    <object type=\"image\/svg+xml\" data=\"https:\/\/messageflow.com\/wp-content\/uploads\/2025\/08\/Piotr_Kudzior_MF.svg\" class=\"w-100 h-100 object-fit-cover\"><\/object>                                                            <\/div>                                                <h2 class=\"fz-20 fw-semibold\">                                                    <\/h2>                                                    <div class=\"d-flex flex-column c-row-gap-only-3 fz-16 fw-semibold\">                                <div style=\"text-align: left; margin-top: 0;\">  <a href=\"https:\/\/www.linkedin.com\/in\/pkudzior\/\" target=\"_blank\" style=\"display: inline-block; margin: 0 0 8px 0;\" rel=\"noopener\"><br \/>    <img decoding=\"async\" src=\"https:\/\/messageflow.com\/wp-content\/uploads\/2025\/08\/linkedin-svgrepo-com.svg\" alt=\"LinkedIn\" width=\"20\" height=\"20\" style=\"vertical-align: middle;\"><br \/>  <\/a><\/p><h5 style=\"color: #000033; margin: 0;\">Piotr Kudzior<\/h5><p style=\"color: #000033; font-weight: normal; margin: 4px 0 0 0;\">    Product Manager &#8211; Conversational Messaging w MessageFlow  <\/p><\/div>                                                            <\/div>                                            <\/div>                <\/div>                    <\/div>    <\/div><\/section><section id=\"acf-block-cards-block_2c15f612cf84961d40e048e636d1a514\" class=\"acf-block-cards   c-mt-0  c-mb-0 bg-gray-50 c-py-only-8\">    <div class=\"container\">        <div class=\"row row--spacing-lg-24px c-row-gap-only-6 justify-content-center justify-content-lg-start\">            <div>                        <h2 class=\"h2  text-primary-900 text-start\">        Obejrzyj wi\u0119cej webinar\u00f3w    <\/h2>                <\/div>                            <div class=\"col-md-6 col-lg-4\">                    <div class=\"bg-white h-100 d-flex flex-column c-row-gap-only-3 c-p-only-4 rounded-24px\">                                                    <div class=\"aspect-ratio-1-45 mw-100\">                                                                    <img decoding=\"async\" width=\"576\" height=\"396\" src=\"https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_wyroznij-sie-na-black-friday-576x396.png\" class=\"w-100 h-100 object-fit-cover\" alt=\"\" srcset=\"https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_wyroznij-sie-na-black-friday-576x396.png 576w, https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_wyroznij-sie-na-black-friday-48x33.png 48w, https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_wyroznij-sie-na-black-friday-96x66.png 96w, https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_wyroznij-sie-na-black-friday-320x220.png 320w, https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_wyroznij-sie-na-black-friday-640x440.png 640w, https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_wyroznij-sie-na-black-friday-768x528.png 768w, https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_wyroznij-sie-na-black-friday.png 904w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/>                                                            <\/div>                                                <h3 class=\"fz-20 fw-semibold\">                                                    <\/h3>                                                    <div class=\"d-flex flex-column c-row-gap-only-3 fz-16 fw-semibold\">                                <p>  <span style=\"color: #6061F6; font-weight: 600;\">RCS<\/span><span style=\"color: #000033; font-weight: normal;\"> \u2022 22 pa\u017adziernika 2024<\/span><\/p><h5 style=\"color: #000033;\">Wyr\u00f3\u017cnij si\u0119 na Black Friday dzi\u0119ki RCS!<\/h5><p><a href=\"https:\/\/messageflow.com\/pl\/webinary\/wyroznij-sie-na-black-friday-dzieki-rcs\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"text-decoration: underline; color: #000033;\">Obejrzyj nagranie\u2192<\/a><\/p>                                                            <\/div>                                            <\/div>                <\/div>                            <div class=\"col-md-6 col-lg-4\">                    <div class=\"bg-white h-100 d-flex flex-column c-row-gap-only-3 c-p-only-4 rounded-24px\">                                                    <div class=\"aspect-ratio-1-45 mw-100\">                                                                    <img decoding=\"async\" width=\"576\" height=\"396\" src=\"https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_dostarczalnosc-4-576x396.png\" class=\"w-100 h-100 object-fit-cover\" alt=\"\" srcset=\"https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_dostarczalnosc-4-576x396.png 576w, https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_dostarczalnosc-4-48x33.png 48w, https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_dostarczalnosc-4-96x66.png 96w, https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_dostarczalnosc-4-320x220.png 320w, https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_dostarczalnosc-4-640x440.png 640w, https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_dostarczalnosc-4-768x528.png 768w, https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_dostarczalnosc-4.png 904w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/>                                                            <\/div>                                                <h3 class=\"fz-20 fw-semibold\">                                                    <\/h3>                                                    <div class=\"d-flex flex-column c-row-gap-only-3 fz-16 fw-semibold\">                                <p>  <span style=\"color: #6061F6; font-weight: 600;\">E-mail<\/span><span style=\"color: #000033; font-weight: normal;\"> \u2022 21 lipca 2025<\/span><\/p><h5 style=\"color: #000033;\">Dostarczalnos\u0301c\u0301 e mail, czyli co zrobic\u0301, z\u0307eby wiadomos\u0301ci nie trafia\u0142y do spamu<\/h5><p><a href=\"https:\/\/messageflow.com\/pl\/webinary\/dostarczalnosc-e-mail\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"text-decoration: underline; color: #000033;\">Obejrzyj nagranie \u2192<\/a><\/p>                                                            <\/div>                                            <\/div>                <\/div>                            <div class=\"col-md-6 col-lg-4\">                    <div class=\"bg-white h-100 d-flex flex-column c-row-gap-only-3 c-p-only-4 rounded-24px\">                                                    <div class=\"aspect-ratio-1-45 mw-100\">                                                                    <img decoding=\"async\" width=\"576\" height=\"396\" src=\"https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_rcs-w-ecommerce-576x396.png\" class=\"w-100 h-100 object-fit-cover\" alt=\"\" srcset=\"https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_rcs-w-ecommerce-576x396.png 576w, https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_rcs-w-ecommerce-48x33.png 48w, https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_rcs-w-ecommerce-96x66.png 96w, https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_rcs-w-ecommerce-320x220.png 320w, https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_rcs-w-ecommerce-640x440.png 640w, https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_rcs-w-ecommerce-768x528.png 768w, https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_rcs-w-ecommerce.png 904w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/>                                                            <\/div>                                                <h3 class=\"fz-20 fw-semibold\">                                                    <\/h3>                                                    <div class=\"d-flex flex-column c-row-gap-only-3 fz-16 fw-semibold\">                                <p>  <span style=\"color: #6061F6; font-weight: 600;\">RCS<\/span><span style=\"color: #000033; font-weight: normal;\"> \u2022 26 listopada 2024<\/span><\/p><h5 style=\"color: #000033;\">RCS w e-commerce: Wiosenna strategia wzrostu i zaanga\u017cowania klient\u00f3w<\/h5><p><a href=\"https:\/\/messageflow.com\/pl\/webinary\/rcs-w-e-commerce-wiosenna-strategia-wzrostu-i-zaangazowania-klientow\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"text-decoration: underline; color: #000033;\">Obejrzyj nagranie \u2192<\/a><\/p>                                                            <\/div>                                            <\/div>                <\/div>                    <\/div>    <\/div><\/section><section id=\"acf-block-text-call-to-action-with-logo-block_3e1e4321cd85641ed14b805a73cb982b\" class=\"text-call-to-action-with-logo acf-block-text-call-to-action-with-logo  c-mt-0  c-pt-only-8 c-pb-only-8 bg-primary-900\">    <div class=\"container\">        <div class=\"row\">            <div class=\"col-lg-8 c-pr-lg-0 d-flex flex-column c-row-gap-only-5\">                                    <a href=\"https:\/\/messageflow.com\/pl\/\" class=\"text-call-to-action-with-logo__logo hover-opacity-0-75\">                        <object type=\"image\/svg+xml\" data=\"https:\/\/messageflow.com\/wp-content\/uploads\/2024\/08\/logo-white.svg\" class=\"w-100 h-100 d-block object-fit-cover\"><\/object>                    <\/a>                                        <h2 class=\"h3  text-white text-start\">        Wybierz <span class=\"text-accent-green-500\">kompleksowe rozwi\u0105zanie<\/span> dla komunikacji wielokana\u0142owej    <\/h2>                        <div class=\"d-flex align-items-center gap-3\">                                <div class=\"crunch-button-wrapper c-mt-0\">            <a href=\"https:\/\/app.messageflow.com\/register\" class=\"crunch-button crunch-button__full-background crunch-button__full-background--accent-yellow-color crunch-button__full-background--medium\" target=\"_blank\" rel=\"nofollow\">Za\u0142\u00f3\u017c konto<\/a>        <\/div>                        <\/div>            <\/div>        <\/div>    <\/div><\/section><div class=\"text-call-to-action-with-logo__decor w-100\"><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":19,"featured_media":23409,"parent":13120,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-23374","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/messageflow.com\/pl\/wp-json\/wp\/v2\/pages\/23374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/messageflow.com\/pl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/messageflow.com\/pl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/messageflow.com\/pl\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/messageflow.com\/pl\/wp-json\/wp\/v2\/comments?post=23374"}],"version-history":[{"count":13,"href":"https:\/\/messageflow.com\/pl\/wp-json\/wp\/v2\/pages\/23374\/revisions"}],"predecessor-version":[{"id":24357,"href":"https:\/\/messageflow.com\/pl\/wp-json\/wp\/v2\/pages\/23374\/revisions\/24357"}],"up":[{"embeddable":true,"href":"https:\/\/messageflow.com\/pl\/wp-json\/wp\/v2\/pages\/13120"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/messageflow.com\/pl\/wp-json\/wp\/v2\/media\/23409"}],"wp:attachment":[{"href":"https:\/\/messageflow.com\/pl\/wp-json\/wp\/v2\/media?parent=23374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}