{"id":15745,"date":"2025-11-18T10:37:11","date_gmt":"2025-11-18T10:37:11","guid":{"rendered":"https:\/\/messageflow.com\/?page_id=15745"},"modified":"2025-12-02T11:26:32","modified_gmt":"2025-12-02T11:26:32","slug":"budowanie-baz-marketingowych-podstawy","status":"publish","type":"page","link":"https:\/\/messageflow.com\/pl\/webinary\/budowanie-baz-marketingowych-podstawy\/","title":{"rendered":"Budowanie baz marketingowych (e-mail, SMS, push i innych) od podstaw \u2013 jak zdoby\u0107 kontakty i zaanga\u017cowa\u0107 odbiorc\u00f3w"},"content":{"rendered":"<div class=\"container\"><div class=\"row\"><div class=\"col-12\"><div class=\"entry-content\"><div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><h1 class=\"wp-block-heading\">Budowanie baz marketingowych (e-mail, SMS, push i innych) od podstaw \u2013 jak zdoby\u0107 kontakty i zaanga\u017cowa\u0107 odbiorc\u00f3w<\/h1><p>  <span style=\"color: #6061F6; font-weight: 600; font-size: 14px;\">Cross-Channel<\/span><span style=\"color: #465464; font-weight: normal; font-size: 14px;\"> \u2022 02 grudnia 2025 \u2022 60 minut \u2022 J\u0119zyk polski<\/span><\/p><div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\"><iframe title=\"Budowanie baz marketingowych (e-mail, SMS, push i innych) od podstaw\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/bp1nMd_u1tA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/figure><div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><h2 class=\"wp-block-heading\">Dlaczego wi\u0119kszo\u015b\u0107 baz marketingowych nie dzia\u0142a tak, jak powinna<\/h2><p>W wielu zespo\u0142ach e-commerce brakuje stabilnego, w\u0142asnego kana\u0142u dotarcia do klient\u00f3w, takiego jak baza kontakt\u00f3w, <a href=\"https:\/\/messageflow.com\/email-marketing\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/messageflow.com\/email-marketing\/\" rel=\"noreferrer noopener\"><strong>e-mail marketing<\/strong><\/a> czy <a href=\"https:\/\/messageflow.com\/sms-marketing\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/messageflow.com\/sms-marketing\/\" rel=\"noreferrer noopener\"><strong>SMS marketing<\/strong><\/a>. <strong>Rosn\u0105ce koszty mediowe i s\u0142abn\u0105ca skuteczno\u015b\u0107 kampanii p\u0142atnych<\/strong> sprawiaj\u0105, \u017ce pozyskany ruch rzadko wraca i trudno go ponownie skonwertowa\u0107. Teoretycznie rozwi\u0105zaniem powinna by\u0107 w\u0142asna baza kontakt\u00f3w, ale w praktyce <strong>wiele firm mierzy si\u0119 z nisk\u0105 jako\u015bci\u0105 danych, niesp\u00f3jnymi zgodami i chaotyczn\u0105 strategi\u0105 zapisu.<\/strong><\/p><p>Efekt? Baza ro\u015bnie, ale nie sprzedaje &#8211; bo u\u017cytkownicy nie anga\u017cuj\u0105 si\u0119 od pierwszego kontaktu, a segmentacja bazy i komunikacja cross-channel pojawiaj\u0105 si\u0119 zbyt p\u00f3\u017ano.<\/p><p><strong>Do\u0142\u0105cz do bezp\u0142atnego webinaru i poznaj sprawdzony model budowania warto\u015bciowej, legalnej i skalowalnej bazy marketingowej:<\/strong> od pierwszego formularza zapisu, przez onboarding i segmentacj\u0119, a\u017c po cross-channelowe scenariusze, kt\u00f3re realnie zwi\u0119kszaj\u0105 konwersj\u0119 i ROI.&nbsp;<\/p><h3 class=\"wp-block-heading\">Czego dowiesz si\u0119 podczas webinaru?<\/h3><ul class=\"wp-block-list\"><li>Jak <strong>zbudowa\u0107 w\u0142asn\u0105 baz\u0119 kontakt\u00f3w<\/strong>, kt\u00f3ra realnie wspiera sprzeda\u017c i nie traci aktywno\u015bci.<\/li><li>Jak <strong>legalnie i skutecznie<\/strong> pozyskiwa\u0107 kontakty.<\/li><li>Jak tworzy\u0107 <strong>ofert\u0119 zapisu<\/strong>, kt\u00f3ra znacz\u0105co zwi\u0119ksza konwersj\u0119.<\/li><li>Jak zaprojektowa\u0107 <strong>pierwsze komunikaty<\/strong>, kt\u00f3re decyduj\u0105 o p\u00f3\u017aniejszym zaanga\u017cowaniu.<\/li><li>Jak prowadzi\u0107 <strong><a href=\"https:\/\/messageflow.com\/pl\/messageflow-segments\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/messageflow.com\/pl\/messageflow-segments\/\" rel=\"noreferrer noopener\">segmentacj\u0119<\/a> i higien\u0119 danych<\/strong>, aby budowa\u0107 baz\u0119 odporn\u0105 na spadki aktywno\u015bci i gotow\u0105 do scenariuszy <strong>cross-channel<\/strong>.<\/li><li>Jak po\u0142\u0105czy\u0107 to wszystko w <strong><a href=\"https:\/\/messageflow.com\/pl\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/messageflow.com\/pl\/\" rel=\"noreferrer noopener\">cross-channel marketing automation<\/a><\/strong>.<\/li><\/ul><h3 class=\"wp-block-heading\">Dla kogo jest webinar?<\/h3><p>Webinar jest przeznaczony dla <strong>os\u00f3b odpowiedzialnych za wzrost sprzeda\u017cy<\/strong>, <strong>utrzymanie klient\u00f3w<\/strong> i <strong>rozw\u00f3j komunikacji<\/strong>. Je\u015bli budujesz baz\u0119 lub planujesz j\u0105 skalowa\u0107 w ramach marketing automation, znajdziesz tu konkretne rozwi\u0105zania.<\/p><p>Webinar poprowadzi Piotr Kudzior, RCS Product Manager w MessageFlow, kt\u00f3ry na co dzie\u0144 wspiera najwi\u0119ksze marki e-commerce w Polsce w budowie strategii cross-channel i automatyzacji komunikacji.<\/p><h3 class=\"wp-block-heading\">Zbuduj baz\u0119, kt\u00f3ra realnie sprzedaje!<\/h3><p>Zapisz si\u0119 na webinar i zacznij tworzy\u0107 skuteczn\u0105 strategi\u0119 od pierwszego kontaktu.<\/p><p>Do zobaczenia 2 grudnia (wtorek) o godzinie 10:00.<\/p><p><em>Nie mo\u017cesz by\u0107 na \u017cywo? Nic straconego! Zapisz si\u0119 na webinar, a otrzymasz jego nagranie i materia\u0142y dodatkowe zebrane przez naszych ekspert\u00f3w.<\/em><\/p><p><em>To wydarzenie posiada akredytacj\u0119 DIMAQ, co oznacza, \u017ce posiadacze certyfikatu mog\u0105 otrzyma\u0107 punkty recertyfikacyjne za udzia\u0142. DIMAQ jest mi\u0119dzynarodowym standardem kwalifikacji digital marketingowych dost\u0119pnym w Polsce oraz 8 innych europejskich krajach. Wi\u0119cej informacji na stronie&nbsp;<\/em><a href=\"https:\/\/dimaq.pl\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dimaq<\/a><\/p><h2 class=\"wp-block-heading\">Prelegenci<\/h2><\/div><\/div><\/div><\/div><section id=\"acf-block-cards-block_49c9be833a556cecb267226c85b0fa62\" class=\"acf-block-cards   c-mt-0 c-mb-only-9 bg-white\">    <div class=\"container\">        <div class=\"row row--spacing-lg-24px c-row-gap-only-6 justify-content-center justify-content-lg-start\">            <div>                            <\/div>                            <div class=\"col-md-4 col-lg-3\">                    <div class=\"bg-white h-100 d-flex flex-column c-row-gap-only-3 c-p-only-4 rounded-24px\">                                                    <div class=\"aspect-ratio-1-45 mw-100\">                                                                    <object type=\"image\/svg+xml\" data=\"https:\/\/messageflow.com\/wp-content\/uploads\/2025\/08\/Piotr_Kudzior_MF.svg\" class=\"w-100 h-100 object-fit-cover\"><\/object>                                                            <\/div>                                                <h2 class=\"fz-20 fw-semibold\">                                                    <\/h2>                                                    <div class=\"d-flex flex-column c-row-gap-only-3 fz-16 fw-semibold\">                                <div style=\"text-align: left; margin-top: 0;\">  <a href=\"https:\/\/www.linkedin.com\/in\/pkudzior\/\" target=\"_blank\" style=\"display: inline-block; margin: 0 0 8px 0;\" rel=\"noopener\"><br \/>    <img decoding=\"async\" src=\"https:\/\/messageflow.com\/wp-content\/uploads\/2025\/08\/linkedin-svgrepo-com.svg\" alt=\"LinkedIn\" width=\"20\" height=\"20\" style=\"vertical-align: middle;\"><br \/>  <\/a><\/p><h3 style=\"color: #000033; font-family: 'Libre Franklin', sans-serif; font-weight: 600; font-size: 20px; line-height: 23px; margin: 0;\">    Piotr Kudzior<br \/>  <\/h3><p style=\"color: #000033; font-weight: normal; margin: 4px 0 0 0;\">    RCS Product Growth Manager, MessageFlow  <\/p><\/div>                                                            <\/div>                                            <\/div>                <\/div>                    <\/div>    <\/div><\/section><section id=\"acf-block-cards-block_ffba2e670225c32281c7ed4e42ee2116\" class=\"acf-block-cards   c-mt-0  c-mb-0 bg-gray-50 c-py-only-8\">    <div class=\"container\">        <div class=\"row row--spacing-lg-24px c-row-gap-only-6 justify-content-center justify-content-lg-start\">            <div>                        <h2 class=\"h2  text-primary-900 text-start\">        Obejrzyj wi\u0119cej webinar\u00f3w    <\/h2>                <\/div>                            <div class=\"col-md-6 col-lg-4\">                    <div class=\"bg-white h-100 d-flex flex-column c-row-gap-only-3 c-p-only-4 rounded-24px\">                                                    <div class=\"aspect-ratio-1-45 mw-100\">                                                                    <img decoding=\"async\" width=\"576\" height=\"396\" src=\"https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_wyroznij-sie-na-black-friday-576x396.png\" class=\"w-100 h-100 object-fit-cover\" alt=\"\" srcset=\"https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_wyroznij-sie-na-black-friday-576x396.png 576w, https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_wyroznij-sie-na-black-friday-48x33.png 48w, https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_wyroznij-sie-na-black-friday-96x66.png 96w, https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_wyroznij-sie-na-black-friday-320x220.png 320w, https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_wyroznij-sie-na-black-friday-640x440.png 640w, https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_wyroznij-sie-na-black-friday-768x528.png 768w, https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_wyroznij-sie-na-black-friday.png 904w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/>                                                            <\/div>                                                <h3 class=\"fz-20 fw-semibold\">                                                    <\/h3>                                                    <div class=\"d-flex flex-column c-row-gap-only-3 fz-16 fw-semibold\">                                <p> <span style=\"color: #6061F6; font-weight: 600;\">RCS<\/span><span style=\"color: #000033; font-weight: normal;\"> \u2022 22 pa\u017adziernika 2024<\/span><\/p><h3 style=\"color: #000033; font-family: 'Libre Franklin', sans-serif; font-weight: 600; font-size: 20px; line-height: 23px; margin: 0;\">  Wyr\u00f3\u017cnij si\u0119 na Black Friday dzi\u0119ki RCS!<br \/><\/h3><p><a href=\"https:\/\/messageflow.com\/pl\/webinary\/wyroznij-sie-na-black-friday-dzieki-rcs\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"text-decoration: underline; color: #000033;\">Obejrzyj nagranie\u2192<\/a><\/p>                                                            <\/div>                                            <\/div>                <\/div>                            <div class=\"col-md-6 col-lg-4\">                    <div class=\"bg-white h-100 d-flex flex-column c-row-gap-only-3 c-p-only-4 rounded-24px\">                                                    <div class=\"aspect-ratio-1-45 mw-100\">                                                                    <img decoding=\"async\" width=\"576\" height=\"396\" src=\"https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_dostarczalnosc-4-576x396.png\" class=\"w-100 h-100 object-fit-cover\" alt=\"\" srcset=\"https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_dostarczalnosc-4-576x396.png 576w, https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_dostarczalnosc-4-48x33.png 48w, https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_dostarczalnosc-4-96x66.png 96w, https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_dostarczalnosc-4-320x220.png 320w, https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_dostarczalnosc-4-640x440.png 640w, https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_dostarczalnosc-4-768x528.png 768w, https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_dostarczalnosc-4.png 904w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/>                                                            <\/div>                                                <h3 class=\"fz-20 fw-semibold\">                                                    <\/h3>                                                    <div class=\"d-flex flex-column c-row-gap-only-3 fz-16 fw-semibold\">                                <p>  <span style=\"color: #6061F6; font-weight: 600;\">E-mail<\/span><span style=\"color: #000033; font-weight: normal;\"> \u2022 21 lipca 2025<\/span><\/p><h3 style=\"color: #000033; font-family: 'Libre Franklin', sans-serif; font-weight: 600; font-size: 20px; line-height: 23px; margin: 0;\">Dostarczalnos\u0301c\u0301 e mail, czyli co zrobic\u0301, z\u0307eby wiadomos\u0301ci nie trafia\u0142y do spamu<\/h3><p><a href=\"https:\/\/messageflow.com\/pl\/webinary\/dostarczalnosc-e-mail\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"text-decoration: underline; color: #000033;\">Obejrzyj nagranie \u2192<\/a><\/p>                                                            <\/div>                                            <\/div>                <\/div>                            <div class=\"col-md-6 col-lg-4\">                    <div class=\"bg-white h-100 d-flex flex-column c-row-gap-only-3 c-p-only-4 rounded-24px\">                                                    <div class=\"aspect-ratio-1-45 mw-100\">                                                                    <img decoding=\"async\" width=\"576\" height=\"396\" src=\"https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_rcs-w-ecommerce-576x396.png\" class=\"w-100 h-100 object-fit-cover\" alt=\"\" srcset=\"https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_rcs-w-ecommerce-576x396.png 576w, https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_rcs-w-ecommerce-48x33.png 48w, https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_rcs-w-ecommerce-96x66.png 96w, https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_rcs-w-ecommerce-320x220.png 320w, https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_rcs-w-ecommerce-640x440.png 640w, https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_rcs-w-ecommerce-768x528.png 768w, https:\/\/messageflow.com\/wp-content\/uploads\/2025\/09\/website_cover_rcs-w-ecommerce.png 904w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/>                                                            <\/div>                                                <h3 class=\"fz-20 fw-semibold\">                                                    <\/h3>                                                    <div class=\"d-flex flex-column c-row-gap-only-3 fz-16 fw-semibold\">                                <p>  <span style=\"color: #6061F6; font-weight: 600;\">RCS<\/span><span style=\"color: #000033; font-weight: normal;\"> \u2022 26 listopada 2024<\/span><\/p><h3 style=\"color: #000033; font-family: 'Libre Franklin', sans-serif; font-weight: 600; font-size: 20px; line-height: 23px; margin: 0;\">RCS w e-commerce: Wiosenna strategia wzrostu i zaanga\u017cowania klient\u00f3w<\/h3><p><a href=\"https:\/\/messageflow.com\/pl\/webinary\/rcs-w-e-commerce-wiosenna-strategia-wzrostu-i-zaangazowania-klientow\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"text-decoration: underline; color: #000033;\">Obejrzyj nagranie \u2192<\/a><\/p>                                                            <\/div>                                            <\/div>                <\/div>                    <\/div>    <\/div><\/section><section id=\"acf-block-text-call-to-action-with-logo-block_4d203b366ee3e17a12b47f21254aab0a\" class=\"text-call-to-action-with-logo acf-block-text-call-to-action-with-logo  c-mt-0  c-pt-only-8 c-pb-only-8 bg-primary-900\">    <div class=\"container\">        <div class=\"row\">            <div class=\"col-lg-8 c-pr-lg-0 d-flex flex-column c-row-gap-only-5\">                                    <a href=\"https:\/\/messageflow.com\/pl\/\" class=\"text-call-to-action-with-logo__logo hover-opacity-0-75\">                        <object type=\"image\/svg+xml\" data=\"https:\/\/messageflow.com\/wp-content\/uploads\/2024\/08\/logo-white.svg\" class=\"w-100 h-100 d-block object-fit-cover\"><\/object>                    <\/a>                                        <h2 class=\"h3  text-white text-start\">        Wybierz <span class=\"text-accent-green-500\">kompleksowe rozwi\u0105zanie<\/span> dla komunikacji wielokana\u0142owej    <\/h2>                        <div class=\"d-flex align-items-center gap-3\">                                <div class=\"crunch-button-wrapper c-mt-0\">            <a href=\"https:\/\/app.messageflow.com\/register\" class=\"crunch-button crunch-button__full-background crunch-button__full-background--accent-yellow-color crunch-button__full-background--medium\" target=\"_blank\" rel=\"nofollow\">Za\u0142\u00f3\u017c konto<\/a>        <\/div>                        <\/div>            <\/div>        <\/div>    <\/div><\/section><div class=\"text-call-to-action-with-logo__decor w-100\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-12\"><div class=\"entry-content\"><p><\/p><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":18,"featured_media":15774,"parent":13120,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-15745","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/messageflow.com\/pl\/wp-json\/wp\/v2\/pages\/15745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/messageflow.com\/pl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/messageflow.com\/pl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/messageflow.com\/pl\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/messageflow.com\/pl\/wp-json\/wp\/v2\/comments?post=15745"}],"version-history":[{"count":25,"href":"https:\/\/messageflow.com\/pl\/wp-json\/wp\/v2\/pages\/15745\/revisions"}],"predecessor-version":[{"id":16136,"href":"https:\/\/messageflow.com\/pl\/wp-json\/wp\/v2\/pages\/15745\/revisions\/16136"}],"up":[{"embeddable":true,"href":"https:\/\/messageflow.com\/pl\/wp-json\/wp\/v2\/pages\/13120"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/messageflow.com\/pl\/wp-json\/wp\/v2\/media\/15774"}],"wp:attachment":[{"href":"https:\/\/messageflow.com\/pl\/wp-json\/wp\/v2\/media?parent=15745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}